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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

How to Avoid Your Cx Initiatives from Being Another Flavor of the Month by Nicole Paul (John DiJulius) You’ve spent months executing a new initiative to help streamline things for your team. My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

Here are some tips on how to personalize omnichannel experiences: 1. For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. Personalize the in-store experience: Use online customer data to enhance the in-store experience.

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Are We reinforcing our organization’s Customer Disloyalty Program?

One Millimeter Mindset

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

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Where Has All The Loyalty Gone?

Michelli Experience

Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? But today…it’s a very different story! A Consultant’s View.

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How To Maintain Strong Customer Engagement During COVID-19

CSM Magazine

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Improve Your Loyalty Program. Maybe it’s time you reinvent your loyalty program so you can reward your customers more. Early access to sales and promotions.

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10 Customer Engagement Ideas to Boost Your Business

CSM Magazine

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.