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Optimizing your customer feedback strategy in 2023

Lumoa

No matter what industry you’re in, your customers are eager and encouraged to share their feedback: the good, the bad, and the ugly. Your customers are a wealth of information on how you can improve your marketing, sales, and customer experience. Strategically reacting to customer feedback can increase customer loyalty and retention.

Feedback 208
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Three CX Strategy Webinars to Ramp Up Your Program

InMoment XI

It’s fair to say that we all learned a few crucial lessons within the past year(s) about the shift in customer expectations and needs—and we’ve strived to put our learnings into a few CX strategy webinars. This way you can drive business alignment and action for your sales, success, and marketing teams.

Strategy 493
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5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. Each of these customer touchpoints are important for the company to get right.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. Reviewing your existing CX strategy is a good place to start.

Strategy 208
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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

As my trip progressed, I got email requests for feedback at each step. If I just wanted to give feedback to Expedia or the hotel, I’d probably drop out at this point. . type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints.

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How Would You Rate Your Experience? A Primer on Transactional Surveys

InMoment XI

To make this process as efficient as possible (and to make it simpler for companies to source different kinds of feedback), several types of surveys have emerged over the years that make it easy to focus on customers’ opinions about transactions, brand relationships, and the like. Let’s briefly discuss how it works.

Survey 491
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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

It goes beyond the traditional methods of customer feedback analysis, offering a sophisticated approach that enables brands to stay ahead in an intensely competitive landscape. Customer retention rates and customer service can be improved by using AI to actively listen for qualitative feedback and elicit more valuable responses.