Effort Score Innovation Magazine Marketing 
Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.
CSM Magazine
MAY 10, 2024
As they become accustomed to digital excellence in other areas of their lives, they now expect the same level of innovation and digital fluency from their financial providers. These foundational pillars can be strengthened through strategic employee training and collaborative efforts.
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Currency Alliance
JUNE 21, 2018
That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.
CSM Magazine
FEBRUARY 20, 2020
The parameters of what constitutes a great marketing campaign have changed enormously over the decades, once upon a time it was sales figures alone that caused a stir amongst the internal management teams. What are some of the most innovative or successful marketing campaigns in recent years? So, who out there really gets it?
CSM Magazine
FEBRUARY 6, 2024
That’s where Oracle EPM comes in, transforming stadium operations with the precision and agility needed to score big with fans and stakeholders alike. It’s not just about keeping score; it’s about enhancing every aspect of the event experience, from ticket sales to concessions, all in real-time. The result?
Gainsight
JANUARY 27, 2023
If this sounds like your team, then it’s time to get innovative with how you measure and leverage adoption data. However, there are tools such as Gainsight PX available that make it easy to share this data with the CS teams with almost zero engineering effort. Let’s take marketing automation as an example.
Talkdesk
AUGUST 7, 2017
This piece was originally written by Ernest Wong for Opentalk magazine. The pace of innovation and disruption is ever-increasing. These companies are able to identify customers at risk of churn and proactively engage in retention efforts. To read more of Opentalk magazine , click the button below.
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