Mon.Nov 08, 2021

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The New Normal: Today’s Brand Must Elevate Customer Experience to Compete

Totango

The COVID-19 pandemic has forced brands to elevate customer experience to stay competitive. As more consumers turned to e-commerce, more companies had to step up their digital game, in turn forcing SaaS providers to deliver so brands could satisfy their buyers. This accelerated a digital-first customer success transformation that was already in motion before the pandemic.

Brands 103
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6 Ways to Remove Employee Roulette from your Brand’s Customer Experience

The DiJulius Group

Is the level of experience your customers receive is dependent on which employee they encounter? Are there certain employees on your team you hope your best clients interact with? If so, then you have what is known as employee roulette. Employee roulette is a problem most organizations have. There is good news: You can significantly. Read Full Article.

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Customer service teams: the time for more service advocacy is now

Adrian Swinscoe

Customer service teams are often taken for granted. Some of you may think that that is a strong statement. But, if you look up the expression […]. The post Customer service teams: the time for more service advocacy is now first appeared on Adrian Swinscoe.

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Your Guide to Account Management Software in 2022

Kapta Customer Success

Growing a strong account management team requires more than just good salespeople. It also requires solid account management software to support your team. While CRMs have taken the place of account management software for as long as it has been around, it’s time you give your team the tools they need not only to succeed in their role, but to excel.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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5 Top Customer Service Articles of the Week 11-8-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. The Great CX Debate: Should Customer Experiences Be Effortless or Exceptional? by Jon Picoult. (destinationCRM) In a provocative Harvard Business Review article, researchers from the Corporate Executive Board (CEB) argued in 2010 that companies should Stop Trying to Delight

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SAP Marketing Cloud Stay Current 2108 (C4H2_SC)

SAP Customer Experience

On behalf of the SAP Customer Experience Enablement team, here’s the official release of the new SAP Marketing Cloud Stay Current 2108. Certification release SAP Marketing Cloud 2108 Stay Current (C4H2_SC) This web self-assessment consists of 10 multiple choice questions, which consultants can take to test their understanding of the.

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The New Normal: Today’s Brand Must Elevate Customer Experience to Compete

Totango

The COVID-19 pandemic has forced brands to elevate customer experience to stay competitive. As more consumers turned to e-commerce, more companies had to step up their digital game, in turn forcing SaaS providers to deliver so brands could satisfy their buyers. This accelerated a digital-first customer success transformation that was already in motion before the pandemic.

Brands 83
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Inside Uplight’s NEUROdiversity Employee Resource Group

Uplight

Uplight’s NEUROdiversity Employee Resource Group (ERG) is a private community for Uplight employees who identify as neurodivergent, including those with anxiety, depression, dyslexia, ADD/ADHD, autism, AS, PTSD, addiction and more). The group offers support to one another by listening, sharing, and/or assisting each other around Neurodiversity Here we speak to one of NEUROdiversity’s leaders, Ray Read More.

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Ensuring great customer experience through a merger – 4 keys to effective merger communications

Beyond the Arc

When your company takes on a merger or acquisition, you may see great opportunities, but you should also keep a sharp eye on how the transition affects your customer experience. With all the challenges of change – how do you retain customers and strengthen brand loyalty so you can capture the full value of [.]. The post Ensuring great customer experience through a merger – 4 keys to effective merger communications appeared first on Beyond the Arc.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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WGES Request Demo

Optimove

Schedule a demo RIGHT HERE at World GES. See what Optimove can do for you. Ready to scale your CRM Marketing? Optimove helps high-velocity, promotional, data-centric brands scale CRM Marketing, intelligently: Easily access your unified customer data and leverage advanced AI and ML that surfaces valuable engagement opportunities. Continuously optimize your campaigns and journeys by leveraging self-optimizing algorithms and one-click recommendations.

CRM 52
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Consistency: The secret ingredient for creating customer loyalty

Beyond the Arc

As a CX consultant, I spend my workdays helping companies improve, and even reinvent, their communications to create more engaging customer experiences. As a result, I’ve become a much more discerning customer in my off time. I really pay attention to how I’m treated, what the communications feel like, and whether I feel good, [.]. The post Consistency: The secret ingredient for creating customer loyalty appeared first on Beyond the Arc.

Loyalty 52
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3 Easy Ways to Simplify the Online Customer Journey

CSM Magazine

Here are three easy ways to simplify the online customer journey. The customer journey is a process describing an individual’s interaction with your business to achieve a goal, be this by purchasing a product or subscribing to a service. The customer journey is a relatively simple process at heart, but it can easily become convoluted and confusing if not properly understood.

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5 signs you don’t have a customer-centric culture (and what to do about it)

Beyond the Arc

Everyone’s talking about customer experience, yet a surprising number of companies are a long way from operating like a well-oiled customer-centric machine. Even if your business has good intentions, some common themes may be rippling through your organization that are holding you back. 5 signs you don't have a customer-centric culture, and how to [.].

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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[Product Update] New Navigation Takes You Faster to Analytics Insights

InnerTrends

We have some exciting updates for you: we've launched a new navigation menu within the InnerTrends app - it's now faster and more efficient to get to reports -, plus two more features are now available in beta!

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Sumit Ramchandani exits AirAsia Media Group to set up APAC ops for CDP firm Blueshift

Blueshift

AI-powered customer data platform Blueshift has expanded into Asia Pacific with Sumit Ramchandani at the helm as MD, months after it raised US $30 million in Series C funding in February this year. Ramchandani, who was previously CEO of AirAsia Media Group, told MARKETING-INTERACTIVE that he was seeking for a business with a unique proposition to […].

Groups 52
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2021 Customer Success Leadership Study Results Reveal Resilience and Growing Influence

Education Services Group

It’s here! The 2021 Customer Success Leadership Study is out! I don’t know about you, but I love data. Numbers are the best. Especially when they are telling a story about how Customer Success is booming. I don’t want to spoil it for you, but that’s what we’re seeing in the second year of producing our annual study surveying the issues and trends affecting the CS industry.

Study 52
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7 Tips for Enhancing Your Leadership Skills While at College

CSM Magazine

You might have heard that some people are followers and others are guides. The truth is, leadership skills are important for everyone, not only CEOs and visionaries. Whatever position you want to get, you need to acquire the necessary knowledge as soon as possible. It is a common myth that some people are natural-born leaders. Some people intuitively know how to lead people and set goals.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Bulls vs. bears: The C-suite’s confidence in economic recovery hinges on how their organization is addressing 3 big trends

West Monroe

The latest West Monroe poll data reveal insights into how a company’s strategies on talent, hybrid work, and sustainability affect executives’ confidence in the future

Trends 52
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Why Automation May Not Mean Workforce Reductions

Forrester's Customer Insights

Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees. But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. In that report, we projected that 1 million US B2B salespeople would lose […].

B2B 45
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How to Go Digital through KM enabled self-service?

Knowmax

How to Go Digital through KM enabled self-service?

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How SaaS customer experience leaders can do more with less

West Monroe

The demand for SaaS models isn’t slowing down.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Put A Finer Point On What A “Coaching Culture” Really Means For Your 2022 Planning

Forrester's Customer Insights

When your sales organization looks to create a “coaching culture,” does everyone fully understand what behaviors you need them to demonstrate? How about what outcomes you’re looking to drive? If you don't take the time to clearly define what sales coaching is, you risk it becoming just another diluted buzzword leading to nothing of significance getting accomplished.

Culture 26
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How Can AI Transform Customer Success?

SmartKarrot

Customer success has a vital role to play in any B2B business. Today, businesses have become quite aggressive, which has become very challenging to compete with customers. . Fortunately, AI has come to the fore. It gives a definite edge over your competitors, which results in better customer success. . As a result, we see more and more B2B businesses across the globe extensively using this amazing technology to maximize their benefits.

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S&R Forum 2021: Passwordless Authentication Adoption Is Gaining Momentum

Forrester's Customer Insights

Passwordless authentication, in the form of inherence factors (e.g., fingerprint, facial) or in the form of possession factors (e.g., device, app, token/certificate) and supplemented by other factors (e.g., location, user behavior), is an emerging authentication technology that will protect organizations from brute force attacks, credential stuffing, phishing, and social engineering tactics.

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Understanding online review management

BirdEye

Have you ever searched online for a local business and chosen one without considering its star rating or how many reviews the business has? The answer is likely no, and you’re not alone – According to a study on how many customers read reviews , 95% of customers read reviews before making a purchase. As consumers, we search online for reviews to choose which business provides the best products, services, and experience.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Retailers: Stop The Bots From Further Wreaking Havoc With Your Supply Chain

Forrester's Customer Insights

Retailers, the time is now to manage supply chain risks, raise bot defenses, and prioritize customers this holiday season.

Retail 26
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Why You May Not Be Sending Out the Best Customer Service Emails

CSM Magazine

It’s easy to think that your customer service emails are already the best that they can be. However, it’s an almost sure bet that your organization is making some common mistakes that could potentially confound your clients. The good news is that it’s almost equally a good bet that a few simple changes are all you need to make amends.

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What is online review management

BirdEye

Have you ever searched online for a local business and chosen one without considering its star rating or how many reviews the business has? The answer is likely no, and you’re not alone – According to a study on how many customers read reviews , 95% of customers read reviews before making a purchase. As consumers, we search online for reviews to choose which business provides the best products, services, and experience.