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Forward To New eBook on Customer Success

Kerry Bodine

This is my forward to Guy Nirpaz’ s new eBook on customer success, Farm Don’t Hunt , available today on Amazon. The disciplines of marketing and sales have traditionally owned a controlling stake in building customer relationships. Specifically, they’ve neglected those touchpoints and interactions that come after the point of sale.

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Business-to-Business eBook to Voice of the Customer

Confirmit

To accomplish this, we’ll help you identify and join together the various touchpoints across your customer journey, breaking down organizational silos and isolating the moments that matter most to your customers. Cross/up-sales and share of wallet. Client retention. Organizational processes and cost reduction.

eBook 40
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What is a chief customer officer?

ChurnZero

A CCO can help create a culture that makes the customer a top priority, ensuring that departments work together to offer an elevated customer experience at every touchpoint. For example, your sales and marketing teams may create amazing customer experiences at their own touchpoints, ranging from brand awareness to conversion.

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5 Steps to An Effective Customer Success Interview Process

ClientSuccess

This first touchpoint with a candidate only needs to last approximately thirty minutes and should serve as a brief introduction between your organization and the candidate. Customer Success + Sales . eBook: How to Become a Great Customer Success Manager. Toolkit: Sales, Marketing & Customer Success Alignment Toolkit.

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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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How to Set Goals & Build a Strategy to Drive Customer Experience Improvement

Comm100

Creating a positive customer journey — from the first interaction (calls, live chat, emails or social media) to the purchase and even after the sale is made – is paramount if you want to attract and retain customers. The activities in this eBook can be great training materials to improve customer service or morale in your team.

Strategy 287
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Customer experience versus customer service: what’s the difference?

Interactions

A customer journey on the other hand refers to all the steps and touchpoints that a customer experiences along their relationship with a brand. Or, it could be post-sale when they are actually using the product or service to even repurchasing. Customer journey. appeared first on Interactions.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.