Forward To New eBook on Customer Success
MARCH 21, 2016
This is my forward to Guy Nirpaz’ s new eBook on customer success, Farm Don’t Hunt , available today on Amazon. The disciplines of marketing and sales have traditionally owned a controlling stake in building customer relationships. Specifically, they’ve neglected those touchpoints and interactions that come after the point of sale. On the surface, this makes a certain amount of sense: We need to make customers aware of our offerings and get them in the door.