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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Hybrid points programs.

Loyalty 52
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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. Yes, you will definitely have different levels of zoom or altitude for your journeys. The Trade-offs Between Quant & Qual Customer Research. Can we have nested journeys?

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{Guest Post} How Employee Engagement Impacts Your Company’s Performance and Results

Michelli Experience

Engagement has become a buzzword in today’s business landscape, and while most executives and managers know what it means, taking a step back to develop a concrete definition enhance our perspective on the matter. In a Forbes article, contributor Kevin Kruse writes that engaged employees contribute “discretionary efforts.”.

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Top 7 Factors Driving Online Sales

SurveySparrow

In the early years of the internet, driving online sales was a matter of whose website looks better. In this cut-throat market, how do you drive online sales? Driving online sales does rely on some fundamentals of doing business. How To Drive Online Sales: The 7 Key Factors. They were simpler times.

Sales 52
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5 Crucial Customer Satisfaction Metrics

Survicate

To know if you’re on the right track to provide the best Customer experience, it is crucial to measure your efforts and optimize your performance. Net Promoter Score®. One of the most important metrics regarding measuring your efforts for Customer service is Net Promoter Score.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Additionally, she is an Adjunct Faculty at the Rutgers executive education MBA program, Contributor of the Forbes, Harvard Business Review and Hemispheres Magazine, and Host of the podcast The Modern Customer Podcast and The Be Your Own Boss. LinkedIn : [link]. Website : [link]. Website : [link]. Linkedin : [link]. Website : [link].

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What Is Data, Anyway? 4 Types of Crucial Customer Information Your Company May Be Ignoring

Oracle

Each and every time a customer reaches out to your business in the form of a sale, email, or website visit, there’s an opportunity to learn something about the market at which you are aiming your products and services — at both the individual and the aggregate level — and improve your sales model.

Data 67