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Why the Marketing Budget Should Include Customer Service Training

ShepHyken

Traditionally, that is marketing and sales. That experience could be with a salesperson or any other company employee who aids in the purchase. Or, it can be a customer landing on the company’s website and navigating to find what they want, eventually making a purchase. It could be an interaction they have with your website.

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The Link Between Sales and Customer Experience

ShepHyken

Customer service and customer experience (CX) are more than what happens after the sale. It actually begins long before a customer ever makes a purchase. Then, there’s the experience during the sales process and what happens after the sale, which could include a typical customer support call and more.

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15 Top Customer Service Training Courses for Your Agents (Half Are Free)

Comm100

According to research conducted in 2015 by Aspect Cloud Solutions , 76% of respondents see “customer service as a ‘true test’ of how much a company values them.” ” And customer service training is vital to maintaining excellent customer relations. Image source: ALISON.

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Three Customer Service and CX Metrics Every Employee Needs to Understand

ShepHyken

I recently wrote an article that included 14 customer service and CX metrics that CX leaders should consider, and today, I’m going to cover three of them that anyone who has any interaction with a customer, whether in sales, support or just might happen to answer a customer’s call, should pay attention to.

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Win the Customer, Not the Argument

ShepHyken

I’ve written about this before, and it’s worth coming back to this topic from another angle with a different example. First, an interaction with a customer should never result in an argument. The best people in customer service, sales, or any frontline customer-facing job avoid escalating a confrontation to the level of a dispute.

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“We Deliver Amazing Customer Service”: The Difference Between Perception and Reality

ShepHyken

They should learn firsthand what it’s like to be a customer. Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com.

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Price Is Only Relevant in the Absence of Value

ShepHyken

The title of this article may sound like a lesson in sales, but it’s much bigger than that. It’s about the entire customer experience. Imagine if your organization were bold enough to state that the value it delivers to customers would make price irrelevant. Connect with Shep on LinkedIn.

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