CSM Magazine

AUGUST 15, 2023

Customer acquisition and customer retention are two vital aspects of business growth, each playing a unique role in ensuring the long-term success of a company. Understanding Customer Acquisition and Customer Retention Customer acquisition involves attracting prospects to a business and converting them into paying customers.

Customer Retention 52

Customer Retention Return on Investment ROI Social Media 52

ClientSuccess

NOVEMBER 2, 2022

SaaS organizations are focusing more on maintaining and cultivating long-term customer relationships than ever before, and CSMs are at the forefront of these efforts. Here are some tips that can help your customer success team boost customer retention and reduce churn: 1. The post Ready to Boost Customer Retention?

Customer Retention 70

Customer Retention Tips Effort Score Customer Satisfaction 70

Integrity Solutions

APRIL 28, 2021

What actions can you take to both increase employee engagement and create a customer retention strategy that moves more of your customers from “satisfied” to “loyal”? One of the key tenets of a customer retention strategy is that it relentlessly focuses on value creation. Operationally define “customer-centric”.

Customer Retention 90

Customer Retention Strategy Net Promoter Score Employee Engagement 90

SurveySensum

SEPTEMBER 21, 2023

This strategic move resulted in doubling their business, showcasing the power of leveraging customer retention to drive growth. Well, acquiring new customers can costs you five times more than keeping the ones you have. So, customer retention is indeed crucial. What is the Customer Retention Rate?

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

GetFeedback

AUGUST 14, 2019

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure. CX shouldn’t ever be measured by one metric alone.

Customer Journeys 273

Customer Journeys Metrics How To Customer Satisfaction 273

Hello Customer

JANUARY 16, 2020

January typically is a month to forecast trends, and we believe customer retention will be an important one. But we see increasingly more organisations move their focus from aggressive acquisition investments to retention management. Customer retention or acquisition? Show your customers you truly care.

Customer Retention 92

Customer Retention Effort Score Fashion Study 92

Win the Customer

SEPTEMBER 11, 2023

This is where CX metrics for success come into play. The Essence of CX Metrics for Success Defining Success in Customer Experience Before delving into specific metrics, it’s crucial to understand what success means in the realm of customer experience. Essential CX Metrics for Success 1.

Metrics 59

Metrics Customer Experience Net Promoter Score Effort Score 59

ChurnZero

JULY 8, 2022

Oh, by the way, what’s your customer retention?” It was clear that, barring any wildly outlandish figures, customer retention wasn’t a dealbreaker in their decision to invest. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business.

Metrics 98

Metrics Customer Retention Course Customer Success 98

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

CustomerSuccessBox

JUNE 18, 2021

Why is Customer Retention Important for B2B SaaS Business? Onboarding your customers is just a first step in the whole process and retaining them is the next important thing. Here, know-how and when renewal playbooks should be used for business and customer growth. Choosing a Customer Retention Software?

Resources 52

Resources Customer Retention B2B Customer Success 52

Experience Investigators by 360Connext

APRIL 23, 2024

Often, CRM systems are the tools used to track important customer data and feedback metrics.) CEM is no different, but tracking metrics alone is not a strategy. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales. Strategy First. Define Success Always!

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

Totango

MAY 5, 2020

These businesses will be well-situated to speak to, lead, and ultimately retain customers through customer retention strategies in B2B like the following: Re-evaluate Current Digital Engagement Strategy Make Use of Key Engagement Metrics Personalize Communication Foster Lasting Relationships.

Customer Retention 62

Customer Retention B2B Strategy Multi-Channel 62

Totango

OCTOBER 8, 2020

Customer retention is the continuation of a valued service. In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Listen to Your Voice of Customer Programs.

Customer Retention 63

Customer Retention How To Customer Success B2B 63

Solvvy

SEPTEMBER 20, 2022

Customer service chatbots use artificial intelligence (AI) and machine learning (ML) to answer customers’ questions and immediately help them find the information they’re looking for, and connect them to customer service agents who can help them resolve issues. Customers can speak in natural language.

Chatbots 62

Chatbots Self Service Metrics Customer Service 62

InMoment XI

JULY 12, 2023

Mapping the customer journey enables companies to proactively address customer needs and provide solutions at every step, meaning that you are being intentional with all of your resources and data. You can also encourage and empower employees to foster a sense of ownership and accountability to resolve any customer issues.

Customer Experience 260

Customer Experience Strategy Self Service Customer Journeys 260

BlueOcean

OCTOBER 4, 2023

Your customers expect the same brand experience they have at every other moment in their journey—your website, your storefront, your marketing. The value of that improved metric plays a big role in the client’s bottom line. Supporting multiple low volume languages presents many challenges – cost, obviously, is a factor.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

ChurnZero

FEBRUARY 4, 2022

Customer Success Metrics that Your Investors and Board Care About. Kristen Hayer, Founder and CEO of The Success League , has witnessed this communication friction from both sides through her past experience as a customer success leader and through her current work running a customer success consultancy. Board meetings.

Metrics 98

Metrics Customer Success Engagement Effort Score 98

Magellan Solutions

AUGUST 17, 2020

With all the advertisements people see on the internet every day, customers can easily jump from your brand to another if you don’t have strong customer retention strategies. . To make your business thrive, you need to take care of one of the most important assets — your customers. What is Customer Retention?

Customer Retention 52

Customer Retention Strategy Loyalty Exceptional Customer Service 52

CustomerSuccessBox

MAY 6, 2021

From the last couple of weeks, we’ve been writing about the importance of customer retention , key metrics to track and how Customer Success can help you drive retention, and whether your organization is ready to implement Customer success software. . Steps to implementing Customer Retention Software.

Customer Retention 52

Customer Retention Software Training Customer Success 52

ProProfs Chat

JUNE 21, 2019

Do you have a customer retention strategy? Companies focus on customer acquisition strategies, since increasing your customer count is the lifeblood of your business. But, customer acquisition won’t help, if you are unable to retain customers. Understand Customer Retention. Source: Intuit.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

Experience Investigators by 360Connext

OCTOBER 17, 2023

However, many people with that understanding don’t invest the time, effort, or resources needed to actually take action on that understanding. The same happens with the common understanding that being a customer experience leader is good for business. Many leaders claim being customer-centric is a priority.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

Thematic

DECEMBER 5, 2018

So, let’s look at ways to reduce churn with customer retention analytics and why it’s important in the first place. What is customer retention? Customer retention refers to the actions and strategies a business uses to try and keep existing customers. Why is customer retention important?

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Kustomer

AUGUST 6, 2020

Unless you want to potentially lose about 80% of your business, you need to stay on top of your customer service performance. If you’re not exactly sure how to measure customer service performance, consider the following methods and metrics. Without these insights, you might waste precious resources gilding the lily.

Metrics 102

Metrics Measurement Customer Service Strategy 102

InMoment XI

FEBRUARY 14, 2024

By offering seamless integration between online and offline channels, businesses can capture sales from customers who prefer to shop across multiple channels, resulting in increased revenue. Additionally, providing self-service options through digital channels can reduce the need for expensive customer support resources.

Omni-Channel 260

Omni-Channel Customer Experience Social Media Touchpoint 260

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Your CEO understands how important customer experience is to the success of your organization. They invest in resources to provide great experiences because they understand the immense return they get on those investments, right? . Better yet, ask your CEO to help lead communication around customer experience efforts in regular ways.

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

Kayako

MAY 16, 2018

Here are 7 ways that you can use phone calls and live chat to give your customers more immediate gratification and increase your company’s revenue. Calls and live chat increase customer retention and upsell opportunities. Improving customer retention by 5% can increase profits by 95%, according to Bain & Company.

Customer Retention 148

Customer Retention Sales Customers Social Media 148

Lumoa

JUNE 14, 2023

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). But the damage doesn’t stop there.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

CustomerSuccessBox

SEPTEMBER 29, 2022

Time to value is one of the most important metrics in SaaS businesses to gauge how long it takes for customers to start benefiting from a product after they make a purchase. The quicker you resolve a customer’s issue, the better their experience will be (CX). Why isn’t the TTV metric used widely in SaaS?

Metrics 52

Metrics Return on Investment B2B Software 52

ChurnZero

MAY 3, 2019

If you want your business to be successful in the long run, it pays to give priority to customer retention. Landing a customer who will pay for life is like hitting the jackpot. After all, it takes five times more effort to land a new customer than to retain an old one. Relevant metrics related to product usage.

Customer Retention 75

Customer Retention Strategy CRM Customers 75

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. We publish new resources on the regular, so stay in the loop by signing up for our CX newsletter.) . At this level, you’re also working on developing a customer experience strategy.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

Lumoa

APRIL 4, 2023

Think of it this way: as a business, you have to optimize your resources to ensure you sell more products (or services) without increasing spending. Customer profiles and ERP (enterprise resource planning) systems work together to make this happen, which is why implementing an ERP system is such a good idea.

Analysis 208

Analysis Customer Retention Customer Journeys Customers 208

ClientSuccess

SEPTEMBER 26, 2019

But gaining new customers is a hard process, costing about five times as much as retaining an existing customer. . That’s one of the reasons why so many businesses focus on retaining the customers they’ve already gained. But how do you keep your existing customers coming back for more?

Customer Retention 49

Customer Retention Tips Net Promoter Score Metrics 49

ClientSuccess

OCTOBER 8, 2019

And to get good data, you have to have good metrics in place. In the Software-as-a-Service (SaaS) space, it’s important to follow the right data points in order to make smart, customer focused decisions. Here’s our take on a short list of top SaaS metrics your CSM team needs to monitor: . #1: 1: Customer Retention Rate.

Metrics 49

Metrics Net Promoter Score NPS Effort Score 49

Solvvy

AUGUST 17, 2022

Key performance indicators (KPIs) give businesses a way to measure and monitor progress toward business goals and ensure leaders are steering their companies toward a great track record with customer satisfaction and business growth. What are the Most Important Customer Service KPIs? Customer Retention Rate.

Net Promoter Score 102

Net Promoter Score Measurement Effort Score Chatbots 102

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. The key to effectively managing a customer lifecycle is metrics.

Management 52

Management Self Service Customer Retention Net Promoter Score 52

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. The key to effectively managing a customer lifecycle is metrics.

Management 52

Management Self Service Customer Retention Net Promoter Score 52

ChurnZero

MAY 25, 2023

Even if CS doesn’t “own” renewals or expansions in your organization, having a command of the numbers is still important: just because you aren’t held directly responsible for collecting a signed contract does not mean you are not held indirectly accountable for customer retention. Below are recommended metrics to consider.

Customer Success 97

Customer Success Metrics Software Customers 97