CSM Magazine

SEPTEMBER 22, 2022

Your customer retention rate tells you how many of your customers are staying with you, rather than defecting to a competitor. Of course, every business wants to retain 100% of its customers (and increase the amount they spend!), To get started, take a look at these four ways to increase customer retention: 1.

Customer Retention 52

Customer Retention Loyalty ROI Retail 52

SuiteCX

JUNE 15, 2017

Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

ShepHyken

OCTOBER 4, 2019

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. Customers, employees, lead generation, or profit. Well, the best answer is customer engagement. No business can survive without engaging its customers.

Brands 119

Brands Engagement How To ROI 119

CustomerSuccessBox

AUGUST 31, 2021

Senior Customer Success (CS) leader VP of Customer Success Head of Customer Success. And, are you losing your sleepover identifying and measuring ROI for your CS practices? Customer Success is the lifeblood of a SaaS business. Well, that is the impact of implementing CS function on ROI! Rockefeller Jr.

ROI 52

ROI Customer Success B2B Measurement 52

One Millimeter Mindset

DECEMBER 19, 2018

These 18 ways create a more effective customer retention strategy. Or a sales engineering professional, a customer service professional, or any other professional engaged in acquiring and retaining customers. That habit creates a set of behaviors and expectations which impact how we best serve customers.

Customer Retention 73

Customer Retention Strategy Return on Investment Sales 73

InMoment XI

FEBRUARY 2, 2024

Major Hospitality Conglomerate Masters The Art of Engagement At the heart of one of the biggest dining, entertainment, and hospitality conglomerates in the nation lies a balanced approach to customer feedback: they’ve mastered the art of both reactive and proactive engagement.

Hospitality 260

Hospitality Call Center Retail NPS 260

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. It’s an opportunity that your company can capitalize on today.

Analytics 260

Analytics Examples Customer Experience Effort Score 260

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. The benefits of consumer intelligence are endless: from increased store sales to increased profit margin and also the increase of customer retention.

ROI 70

ROI Data Analysis Loyalty 70

InMoment XI

FEBRUARY 23, 2024

And that can lead to significant business value: Increased Customer Retention Knowing your customers well will lead to a sharpened customer journey because your brand will know how and which marketing messages will resonate with customers.

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

Totango

FEBRUARY 28, 2020

So when you get the customer’s attention, you have to maximize every conversation and engagement to prove you are the right partner to nurture their long-term growth. No need to waste time on pleasantries, generic statements, or blunt catch-all mailouts; when you speak to your customers you should have something valuable to say.

Customer Engagement 93

Customer Engagement Engagement Strategy Touchpoint 93

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 54

ROI Study Financial Loyalty 54

Confirmit

OCTOBER 18, 2018

What Is Customer Retention? Customer retention refers to an organization’s processes and activities that aim at stopping customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Beyond Philosophy

SEPTEMBER 8, 2022

It could be increased market share, improved NPS, or higher customer retention. In this phase, you also need to get the voice of the customer and the voice of the process. We explore the many reasons why customers do what they do—and what you should do about it. Rule #2: Measure. Subscribe today right here.

Case Study 97

Case Study ROI Study Customer Experience 97

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 48

ROI Effort Score Study Financial 48

Lithium

DECEMBER 28, 2020

With Thanksgiving upon us, all of us at Khoros are grateful for our amazing customers and we find ourselves reflecting on the many valuable insights they shared at Khoros Engage events this year. Robots aren’t taking over, but they are important to digital engagement. There are many ways to demonstrate the value of engagement.

Engagement 52

Engagement Net Promoter Score ROI Chatbots 52

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. trillion dollars lost through customers switching suppliers every year in the USA is equivalent to the GDP of Canada or Italy? Did you know that 1.8

ROI 59

ROI Customer Experience Customer Centricity Net Promoter Score 59

SurveySparrow

JANUARY 14, 2020

Because there are plenty of options for your customers and a small slip from your side can make them leave you. This is why you need to have a customer retention plan in place. The importance of customer retention cannot be explained in one or two sentences. What is customer retention? Saves money.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

Totango

JANUARY 4, 2019

In order to implement a customer-centered approach, your success team must adopt a new way of thinking when it comes to the marketing strategies they implement. To help get the change started at your enterprise, we’ve put together five customer-centric marketing strategies for SaaS companies that deliver real ROI.

Customer Centricity 79

Customer Centricity ROI Strategy Company 79

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Author: Olivier Njamfa Businesses have been running Voice of the Customer (VoC) programs for some time , but in many cases overall customer satisfaction has actually deteriorated. This can be linked to business metrics to give a true ROI figure.

ROI 65

ROI Net Promoter Score Return on Investment Effort Score 65

Optimove

NOVEMBER 15, 2023

SMS Segmentation Targets High-Value Customers and Maximizes Your ROI (return on investment) When it comes to the pay-per-message format of SMS – every penny counts in marketing. Focusing your efforts on this select group means you’ll minimize wastage and maximize your return on investment (ROI).

Return on Investment 59

Return on Investment ROI Customer Retention Loyalty 59

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. The benefits of consumer intelligence are endless: from increased store sales to increased profit margin and also the increase of customer retention.

ROI 40

ROI Data Analysis Loyalty 40

Beyond Philosophy

NOVEMBER 10, 2014

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. Keeping Customers results in a high increase in value.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Comm100

JANUARY 23, 2023

Comm100 comment: Providing excellent customer service is a proven way to boost customer retention. As the cost of retaining existing customers is significantly lower than the cost of acquiring new ones , excellent CX becomes crucial for all businesses looking to grow profits, especially in this economy.

Customer Experience 309

Customer Experience Chatbots e-support Customers 309

Bold360

NOVEMBER 6, 2018

This is bad news, because acquiring a new customer costs, at a minimum, 5x more than the cost of retaining an existing one. 2 And increasing customer retention rates by 5% increases profits by 25% to 95%. 3 That lost customer just lost you revenue from repeat purchases at higher rates and from referrals.

B2C 209

B2C Customer Retention ROI Customer Journeys 209

Beyond Philosophy

DECEMBER 8, 2014

What can you do to enable your employees to deliver an award winning experience to your Customers today? If you enjoyed this post, you might be interested in the following blogs: Five Proven Ways to Increase Your ROI, By the #1 Attraction on Trip Advisor. Didn’t Believe Amazon Was Customer Centric Before? You Will Now.

Case Study 142

Case Study Employee Engagement Study Engagement 142

Optimove

NOVEMBER 15, 2023

SMS Segmentation Targets High-Value Customers and Maximizes Your ROI (Return on Investment) When it comes to the pay-per-message format of SMS – every penny counts in marketing. Using SMS targeting and focusing your efforts on this select group means you’ll minimize wastage and maximize your return on investment (ROI).

Return on Investment 52

Return on Investment ROI Customer Retention Loyalty 52

Education Services Group

MAY 17, 2021

CS leaders are often thrust into the spotlight, expected to grow Customer Success capabilities at a record pace, and prove the organization’s value by demonstrating ROI. When so much depends on that vital connection between customers and their CSMs, good leaders need to pay attention to both sides of that equation. “If

Customer Success 52

Customer Success Engagement Customer Journeys eBook 52

CCO Council

MAY 13, 2014

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI.

Customer Centricity 85

Customer Centricity ROI Measurement Chief Customer Officer 85

SurveyGizmo

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

Customer Engagement 52

Customer Engagement Feedback Engagement How To 52

Influitive

JULY 22, 2016

So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau, Senior Marketing Manager of Customer Retention. The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive.

ROI 53

ROI B2B Marketing Customer Retention 53

Lithium

NOVEMBER 27, 2019

With Thanksgiving upon us, all of us at Khoros are grateful for our amazing customers and we find ourselves reflecting on the many valuable insights they shared at Khoros Engage events this year. Robots aren’t taking over, but they are important to digital engagement. There are many ways to demonstrate the value of engagement.

Engagement 40

Engagement Net Promoter Score ROI Chatbots 40

Education Services Group

JUNE 18, 2018

How do I increase customer retention? Although the answer is multilayered and complex, one of the essential building blocks to answering it includes Customer Success Managers (CSM). A career field that barely existed five or so years ago, CSMs make up ground zero for all CS functions — that includes keeping customers.

Customer Retention 45

Customer Retention Customer Success Management Customers 45

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. Expected Customer Experience (CX) impact on loyalty. Building your own CX ROI model. Engaging with the right stakeholders.

ROI 40

ROI Measurement Customer Experience Effort Score 40

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. Senior-level marketers are also seeking better customer insight, says VoC marketing expert Ernan Roman of ERDM. Speak to the unique value of each stakeholder .

How To 150

How To ROI Policies Analysis 150

Playvox

FEBRUARY 13, 2023

It’s a layered approach that gives you deeper insights into customer service to help you tackle immediate issues alongside long-term goals. With a full investment in quality management, your customer support center can keep KPIs, customer retention, and revenue on track and become a mainstay of customer experience.

Contact Center 78

Contact Center How To Multi-Channel eBook 78

NobelBiz

APRIL 30, 2024

Real-time analytics also enable managers to make informed decisions swiftly, adapting to customer needs dynamically. Lowering Agent Turnover The automation of mundane and repetitive tasks not only helps in reducing the workload on human agents but also in making their job roles more engaging and less stressful.

Call Center 105

Call Center Contact Center Chatbots Virtual Agent 105