Thematic

FEBRUARY 19, 2024

Customer Effort Score (CES): Gauges how easy it was to solve an issue, tied to loyalty as friction drives abandonment. Immediate Satisfaction: Customer Satisfaction (CSAT): Measures contentment, often tied to specific support interactions, transactions, etc. To your customers, your NPS and CSAT scores don’t matter.

Customer Experience 62

Customer Experience Net Promoter Score Effort Score NPS 62

Second to None

AUGUST 9, 2018

Complete extensive Customer Experience research initiatives to get an accurate depiction of whether or not you are producing consistently satisfied customers and compare that data to industry benchmarks. An organization’s NPS is a quantifiable way to measure customer satisfaction rates.

Net Promoter Score 63

Net Promoter Score Telecommunications Voice of Customer NPS 63

Second to None

MAY 31, 2018

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

Feedback 70

Feedback Net Promoter Score Voice of Customer Leadership 70

Second to None

MAY 8, 2018

Emphasizing the customer journey is key to planning an email marketing strategy that yields similar results. There’s a lot of distracting content online, and sustaining a customer’s attention long enough that they make a purchase is difficult. How an Email Marketing Strategy Enhances the Customer Journey.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

Innovative CX

DECEMBER 12, 2019

This book is primarily about leadership and “what the world’s greatest managers do differently”. Specifically, two caught my attention as I reflected on today’s customer experience practice compared to 20 years ago when this book was written. They cannot drive customer satisfaction. Let me explain.

Customer Journeys 52

Customer Journeys Leadership Customer Satisfaction Study 52

Kustomer

APRIL 23, 2020

As they discussed customer experience, Joe said, “Mary, when people talk about customer experience, they’re talking about something entirely different than what I’m talking about.” However, Joe’s understanding of customer experience is centered on the value of “time well spent”.

Customer Satisfaction 52

Customer Satisfaction Customers Innovation Customer Service 52

Pink Guava

APRIL 28, 2021

How feedback is an effective tool for Business Success Feedback is an essential tool to build a person's leadership, empathy, and communication skills by listening, identifying, and acting on thoughts, feeling, and experiences. Feedback is underrated both for the transformation of individual skills and importance in a business.

Social Media 93

Social Media Customer Satisfaction Feedback NPS 93

Second to None

AUGUST 21, 2018

Regardless of the what kind of expansion your team is engaging in, it is important that organizational leadership is ensuring that these extensions retain your desired brand identity. There are a few common approaches to measuring the effectiveness of a new program, but the most important aspect to consider is customer satisfaction.

Measurement 54

Measurement Net Promoter Score Customer Centricity Leadership 54

CX Workout - Ideas Blog

NOVEMBER 3, 2020

2) Misunderstanding the True Voice of Customers and Employees. 3) Little connection between the Employee Experience and Customer Experience. For example, why do businesses still support siloes between Customer Experience (CX), Data, Digital, Employee Experience (EX), Enterprise Technology, Human Resources, and Marketing?

Net Promoter Score 98

Net Promoter Score Effort Score Analysis Employee Experience 98

Second to None

JUNE 12, 2018

This granulized information can help leadership identify areas along the customer journey that may be underperforming, as well as point out areas of success that should be replicated. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omni-Channel 72

OpinionLab

DECEMBER 17, 2018

OpinionLab’s fundamental value proposition was to quickly diagnose and resolve CX issues on websites by combining Voice of Customer with operational data that made that VoC actionable. A couple years later, a new player emerged in the digital feedback space that sought to extract value from digital Voice of Customer a bit differently.

Competitive Advantage 95

Competitive Advantage Ecommerce Voice of Customer Social Media 95

Second to None

JUNE 5, 2018

A B2B company can only make a significant transformation in service delivery by improving their customer experience platform. This can be done successfully by using CX tools, like journey mapping, which can be applied on a day-to-day basis for solving the obvious business challenges posed by the B2B CX strategy in 2018.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

Second to None

MARCH 15, 2018

Employees can help unlock answers to vital issues facing organizations in any industry, because they are the ones on the frontline experiencing how the strategies theorized by leadership are performing in reality. While simply listening to the voice of your employee can help inspire employees to be 4.6

Feedback 72

Feedback Survey Net Promoter Score How To 72

Second to None

JUNE 14, 2018

Creating a customer journey that encourages high levels of word-of-mouth recommendations is better known as the Net Promoter Score philosophy. In fact, brands that have embraced the NPS philosophy have experienced a 50% increase in customers over six months at a 98% retention rate.[1]

NPS 66

NPS Brands Net Promoter Score Effort Score 66

SmartKarrot

JANUARY 27, 2022

Customer education is, in fact, one of the efficient ways to cut down on the support hours for your customer success team. With improved voice of customers (VOCs) and overall customer satisfaction scores, you can expect enhanced referrals, retention, and sales rate. What exactly is customer education?

Customer Success 19

Customer Success Customer Journeys e-support How To 19

Second to None

AUGUST 28, 2018

Additionally, these programs can help flag moments along the customer journey that are flawed or underperforming. Ideally, leadership will find a vendor that easily allows the data to be spread throughout different levels of your organization, so employees are acting based on up-to-date, accurate information.

Report 59

Report Measurement Voice of Customer Leadership 59

Second to None

MARCH 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization is striving to encourage consistency within every moment of the customer journey. Our solutions are developed on the basis of solid research and statistical science.

Brands 85

Brands Social Media Voice of Customer Consumers 85

PeopleMetrics

DECEMBER 12, 2017

Customer Experience Management (CEM) is a set of systems and processes that measure, track, analyze, and manage customer interactions with your brand over time. CEM platforms are designed to solicit and capture experiential data from customers through surveys and other feedback channels. System Harmony.

CEM 84

CEM CRM Customer Relationship Management Customer relationships 84

SuiteCX

JUNE 1, 2015

Terms associated with Journey Mapping. We thought we would take a moment to define some of the terms that are commonly used within the customer experience and journey mapping disciplines. 360 Degree View of the Customer refers to the compilation of all the data about a customer in one place.

Customer Journeys 100

Customer Journeys Omni-Channel Multi-Channel Net Promoter Score 100

Second to None

AUGUST 16, 2018

Nowadays, creating a great experience requires more than training employees to provide exceptional customer service. To truly separate your banking brand from the competition requires a customer-centric , omnichannel approach. Our solutions are developed on the basis of solid research and statistical science.

Financial 59

Financial Measurement Brands Self Service 59

Second to None

SEPTEMBER 7, 2018

In the modern business-to-customer retail relationship, the first point of contact is typically made online. This means that your digital identity can play a potentially huge role in the way that consumers perceive your brand throughout the rest of the customer journey.

Brands 63

Brands Social Media Retail Voice of Customer 63

Second to None

OCTOBER 23, 2018

Attracting and retaining customers requires paying attention to your brand’s online presence as well as your team’s ability to provide a consistent value at each phase along the customer journey. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Brands 74

Brands Measurement Customer Centricity Poor Customer Service 74

Second to None

SEPTEMBER 18, 2018

Typically, customers will call these helplines to resolve a specific issue and it is vital that your team is striving to reduce as much effort when completing these requests. An organization’s Customer Effort Score (CES) is a metric that is used to measure the customer support effectiveness within these interactions.

Call Center 48

Call Center Effort Score Net Promoter Score Voice of Customer 48

Lumoa

MARCH 20, 2018

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? If we make a decision to invest less on customer service agents, how much will it decrease my customer satisfaction?

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Second to None

APRIL 19, 2018

Once you collect information provided by evaluators, you can pin down exactly which moments are underperforming and set up specific objectives to improve these points along the customer journey. In fact, in the next two years, it is estimated that 85% of a customer’s interactions with a brand will occur without any other humans.[1]Thus,

Customer Experience 54

Customer Experience Omni-Channel Ecommerce Voice of Customer 54

Kustomer

SEPTEMBER 3, 2020

And what happens more often is that the chief– the experience leader is coming in and everybody gets territorial, or a lot of people get territorial, and they end up not getting to have control or meaningful responsibility across the end to end customer journey. And then you build up your voice of customer engine.

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52

Second to None

JUNE 26, 2018

As a result, it is important that luxury brands have a robust Customer Experience research and measurement program , to ensure that each team member is expertly knowledgeable and accountable to deliver exactly what customers are looking for along each step of the customer journey.

Retail 63

Retail Brands Omni-Channel Fashion 63

Second to None

SEPTEMBER 25, 2018

Retaining your desired brand identity requires a diligent approach to self-measurement and an active ear listening to customer feedback. In addition to major moments of mistrust like what plagued the aforementioned brands, smaller betrayals throughout the customer journey can have a similar impact on your brand reputation.

Consumers 109

Consumers Brands Social Media Voice of Customer 109

Second to None

MARCH 19, 2018

Every moment along the customer journey can impact the way customer’s perceive your brand, including moments in which there isn’t even a direct interaction with an employee. As the Internet of Things becomes more commonplace than ever before, customers have altered expectations than in the past.

Voice of Customer 59

Voice of Customer Report Brands Customer Journeys 59

Second to None

MAY 17, 2018

Creating a system that collects voice of customer feedback in perpetuity is essential to understanding your brand’s place in the minds of consumers. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Communication 86

Communication Voice of Customer Call Center Ecommerce 86

Second to None

OCTOBER 9, 2018

If customers are consistently making it to the stage in the customer journey where they are selecting products to checkout, but not completing the purchase, there is something that is dissuading them from making that final decision. It is impossible to eliminate cart abandonment completely. 1,2,3,4 [link].

Abandon Rate 67

Abandon Rate Online Experience Ecommerce Customer Centricity 67

Second to None

MARCH 29, 2018

While approximately 2/3 of brands apply this responsibility of program management to their CMOs,[3] ideally, there is a separate team under that leadership responsible for measuring, understanding and improving the level of consistency applied across channels within your typical customer journey.

Omni-Channel 69

Omni-Channel Social Media Brands Customer relationships 69

Lumoa

MARCH 20, 2018

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? If we make a decision to invest less on customer service agents, how much will it decrease my customer satisfaction?

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

Second to None

JULY 26, 2018

The same way that your organization strives to provide service throughout the customer journey, so too should the vendors that your organization partners with. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Data 54

Data Voice of Customer Analytics Brands 54

Second to None

JULY 31, 2018

Studies show that 44% of online customers admit they need real-time help from a live person when online shopping. Live chat allows customer service and support leads and managers to monitor which customer support agents are chatting, with whom they are chatting, and what the chat is all about. Chat Monitoring.

Study 59

Study Voice of Customer Consulting Brands 59

SmartKarrot

MARCH 8, 2022

Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. An alumna of Yale and Stanford, Allison has contributed to the Customer Success industry as the COO of Gainsight, a prominent customer success company, and a 1B USD unicorn. Annette Franz is the Founder and CEO of CX Journey Inc.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

Second to None

OCTOBER 16, 2018

Adopting these novel methodologies as a cog in your brand experience platform can help your team encourage high levels of customer engagement across different points along the customer journey. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Customer Engagement 67

Customer Engagement Engagement Ecommerce Retail 67