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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service. In the context of customer experience, customer engagement is an essential element in creating strong customer relationships and customer loyalty.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Sales Opportunities: An omnichannel strategy allows retailers to engage with customers at various touchpoints, increasing the opportunities for cross-selling and upselling. Whether a customer reaches out via social media, calls the customer service hotline, or asks for help in-store, the quality of service should be unwavering and responsive.

Retail 78
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Travel Sector: How to Build a Winning Loyalty Program

Currency Alliance

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. and changing consumer behavior is impacting the legacy loyalty model, and setting the stage for new leaders to emerge.

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What is the Role of AI in Customer Feedback Analysis?

Lumoa

Successful businesses using AI-powered tools Starbucks’ Predictive Analytics and machine learning tool called Deep Brew is one of the finest examples of the power of AI in customer feedback analysis and how it is transforming customer experience. And this was just one example.

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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? Personalization at Every Touchpoint: Implement personalization across all touchpoints of the customer journey, including website interactions, emails, mobile apps, and in-store experiences.

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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance customer engagement by leaving rule-based orchestration behind and leveraging AI for decisioning to focus on building deeper and more meaningful relationships with your customers. Invest in customer engagement strategies, such as loyalty programs, email marketing, and social media engagement, to keep customers coming back.

CRM 69