Forrester's Customer Insights

FEBRUARY 9, 2022

Government organizations that want to improve the services, benefits, products, and experiences that they provide to customers must focus relentlessly on customers’ needs. Most government organizations want to be more customer obsessed. Most government organizations want to be more customer obsessed.

Government 49

Government Leadership Customers Strategy 49

BirdEye

JUNE 1, 2023

In the same way, a benchmarking strategy can propel your company to achieve your loftiest goals. In this article, we’ll break down different types of benchmarking and leave you with six easy steps to create your own benchmarking strategy. Why is a benchmarking strategy important? Why is a benchmarking strategy important?

Strategy 98

Strategy Metrics Competitive Advantage Transportation 98

Experience Investigators by 360Connext

JULY 6, 2021

Customer experience (CX) programs often begin with an idea and a dash of sincere enthusiasm…and little else. A Customer Experience Charter can answer that question. A Customer Experience Charter can answer that question. What is a Customer Experience Charter?

Effort Score 358

Effort Score Customer Journeys Net Promoter Score Government 358

Lumoa

NOVEMBER 7, 2022

And just like these new phrases have become commonplace now, new customer experience trends are popping up as well. Not only has the world changed, but technology has improved, and companies have been finding new ways to provide customers with a great experience. That’s because it works.

Trends 208

Trends Customer Experience Competitive Advantage Customer Insights 208

ClearAction

MARCH 23, 2015

Customer Experience Governance: Do This, Not That. Governance doesn’t get much airtime in customer experience management conversations and writings. " To summarize as it applies to CX management: The company leaders establish and monitor CX policies. ." Just what is it, anyway?

Government 48

Government Customer Experience Customer Journeys ROI 48

CX Journey

OCTOBER 28, 2014

Image courtesy of shenamt Do you have a governance structure in place for your customer experience efforts? A solid foundation for any customer experience management effort must include a governance structure. What is governance? According to BusinessDictionary.com , governance is the.

Government 155

Government Policies Guidelines Customer Experience Management 155

Forrester's Customer Insights

JUNE 22, 2021

We’ve just published some new research that talks about better paths to address the key challenges that doomed previous approaches to customer experience (CX) governance. We found that, when CX leaders think about setting up CX governance, they should: Align to the corporate culture.

Government 37

Government Culture Customer Experience Customers 37

Forrester's Customer Insights

SEPTEMBER 2, 2019

Weak Government CX Harms Mission Performance As customer expectations keep rising, governments around the world struggle to improve customer experience (CX).

Government 52

Government Customer Experience Customer Expectations Customers 52

ClearAction

FEBRUARY 13, 2023

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. It’s indisputable, enduring value.

Sports 71

Sports Customer Experience Handbook Case Study 71

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Is customer experience worth it? C-level leaders want to know if customer experience (CX) is worth the investment. Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. So… Is customer experience worth it?

Customer Experience 261

Customer Experience Effort Score Net Promoter Score Culture 261

ClearAction

DECEMBER 31, 2015

Highlights of Customer Experience Strategy Advice. Over the past year, I’ve written quite a bit about customer experience management strategy, including a six-part series about keys to success in the future. Customer Experience Strategy: Shared Vision. Advice This Past Year.

Strategy 48

Strategy Customer Experience ROI Sports 48

Qualtrics

AUGUST 28, 2019

Over the past several years I’ve been asked more times than I can count: “Why should government care about customer experience?” ” The assumption is usually that governments don’t have to care about customers, citizens, and residents because government is a monopoly.

Government 20

Government Customer Experience Policies Leadership 20

CX Journey

JANUARY 31, 2018

John Kotter's got his eight principles of change management , but I'm going to expand on those a bit and put things into customer experience management terms. Here are the fundamental steps - or pillars - to successful customer experience change management. Create a vision for change.

CEM 164

CEM Management Government Culture 164

BirdEye

JUNE 22, 2023

Your business wouldn’t exist if it weren’t for your customers. But not all customers are the same. Each customer you target comes with unique temperaments, making a one-size-fits-all approach ineffective. And that is why it is important to understand the different types of customers before designing a marketing strategy.

Case Study 98

Case Study Social Media Loyalty Brands 98

Experience Investigators by 360Connext

AUGUST 9, 2022

Can this principle apply to customer experience? Not only do I believe the answer is a resounding “Yes,” I’ll go so far as to say it’s imperative to customer experience success. That’s why CX leaders must do everything they can to be proactive about their customer experience strategy.

Customer Journeys 143

Customer Journeys Effort Score Net Promoter Score Metrics 143

ClearAction

JANUARY 12, 2022

Customer-centered management is straightforward business sense,” declared the first article 1 in this six-part CEO’s Guide to Growth series. Indeed, this declaration is reinforced by the new Principles of Corporate Governance, overhauled by Business Roundtable in August 2019. New Key Performance Indicators.

Government 62

Government Net Promoter Score Customer Centricity Analysis 62

ECXO

MAY 11, 2023

Educational articles by ECXO.org You’ll know that customer experience is a critical aspect of your business. Everything they do is built around their customers. In other words, they are truly customer-centric. Businesses with a customer focus are relentless in finding new ways to create value.

Customer Centricity 52

Customer Centricity Customer Journeys Self Service Culture 52

CX Journey

FEBRUARY 27, 2015

Is your company committing the 7 Deadly Sins of customer experience? Of course, as I ran down the list and explained them (in a PG kind of way), I pondered sins of the customer experience. I''ll take a broader stroke in this post and look at customer experience management overall. Yes, probably.

Customer Experience 80

Customer Experience Government Customer Journeys Customer Centricity 80

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Give credit where credit’s due.

Government 62

Government B2B Customer Experience Customer Journeys 62

BirdEye

MARCH 5, 2024

At the forefront of this change stands Google’s Search Generative Experience (SGE) , a technology poised to revolutionize how users interact with search engines and how businesses like yours connect with potential customers. What is SGE? SGE is like a super-powered search engine that goes beyond just keywords and links.

Social Media 57

Social Media Interaction Government Trends 57

CX Journey

AUGUST 1, 2018

Image courtesy of Pixabay In this two-part series, I'll outline how to stand up a team of CX Champions to activate your customer experience transformation efforts. Do you have a governance structure in place for your customer experience transformation efforts? If not, it’s time to get that done!

Government 90

Government Customer Centricity Guidelines Groups 90

ClearAction

JULY 3, 2017

Customer Experience Transformation Through Proactive Engagement Lynn Hunsaker. Employee engagement drives transformational changes that enable you to have quality in everything you do,” explained Carolyn Muise, Vice President of Total Customer Experience (TCE) at EMC. Proactive Engagement through Data Governance. “In

Engagement 66

Engagement Customer Experience Net Promoter Score Self Service 66

ijgolding

APRIL 4, 2016

I recently conducted an interview with ReachForce on the subject of ‘using data to improve Customer Experience’ – here is what I had to say… How did you become so passionate about customer experience management? Why is it so important for businesses today to focus on customer experience?

Data 120

Data Customer Experience Effort Score Measurement 120

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. Customer references — testimonials from customers.

Customer Care 66

Customer Care CRM Customer Experience CEM 66

Hello Customer

JUNE 5, 2023

Good news, bad news We recently had the honour of welcoming Nienke Bloem to our Hello Customer customer day. Bloem is a world-renowned customer experience expert and speaker. She immediately set the tone of her keynote with the main message for the audience: "Great customer experiences don't happen by accident.”

Customer Experience 52

Customer Experience Customer Journeys Net Promoter Score Effort Score 52

Doug Leather

APRIL 23, 2014

I am a firm believer and supporter of ‘sustainable enterprise’ – I also have this expectation that if a business can balance financial, social and environmental issues then surely they should add ‘customer experience’ to the list? Your thoughts?

Customer Centricity 46

Customer Centricity Competitive Advantage Government Customer Relationship Management 46

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. Customer references — testimonials from customers.

Customer Care 59

Customer Care CRM Customer Experience CEM 59

Clarabridge

MARCH 30, 2017

Do you need to revisit your survey strategy? Are you able to connect your customer experience survey program to key business goals, like increased revenue and decreased churn? Response rates for the typical customer experience survey have been dropping over the past 20 years, from about 20% to only 2% today.

Survey 40

Survey Strategy Customer Experience Analytics 40

Bob Hayes

OCTOBER 23, 2017

We surveyed 80+ customer-centric professionals in companies with formal customer-centric programs (e.g., We found that analytical leading companies, more so than analytical lagging companies, infuse analytics practices throughout their entire customer program, from setting strategy to delivering insights.

Analytics 68

Analytics Competitive Advantage Government Customer Centricity 68

Bob Hayes

SEPTEMBER 18, 2017

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. The use of machine learning was one of the least adopted practice in customer programs (38% of companies). The use of machine learning was one of the least adopted practice in customer programs (38% of companies).

Analytics 113

Analytics Loyalty Data Competitive Advantage 113

ClearAction

AUGUST 16, 2016

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. There’s really no way to separate customers, as our ultimate funders, from any other business strategy.

Voice of Customer 48

Voice of Customer Customer Experience Sports Customer Experience Management 48

ImprintCX Articles

MARCH 4, 2024

As someone who is passionate about the customer, it’s very easy to assume everyone in your organisation (or at least the leadership team) feel the same way. Enabling leadership to view customers as critical assets, that have significant influence on revenue and profit, is super important. That is not always the case.

Leadership 52

Leadership Metrics Exercises Government 52

BirdEye

JULY 27, 2023

You own a small or mid-sized business and are ready to invest in a strategy that is a game changer, like buying or merging with another company. In this blog, we’ll investigate horizontal vs. vertical integration strategies to understand if it’s more beneficial for your business to move up or sideways.

Retail 52

Retail Government Examples Strategy 52

BirdEye

SEPTEMBER 19, 2022

Enterprise SEO is a unique field with best practices and strategies that are tailored to large-scale businesses. Table of contents Frequently asked questions Enterprise SEO explained Enterprise SEO vs traditional SEO Benefits of enterprise SEO Simple enterprise SEO strategies 4 scaling SEO strategies for enterprises 1.

Social Media 96

Social Media Case Study Tools Report 96

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

CX Centric

MARCH 29, 2023

In this event, we had a pull of great think tanks who are very much devoted to Employee Experience. Our panel consisted of Jonathan Daniels(Customer Experience Coach, CX-Centric), Peter Dorrington (Chief Strategy Officer, Anthrolytics), and Alex Crossley (Sr Director Strategic Accounts, Alida).

Employee Experience 52

Employee Experience Government Banking Customer Centricity 52

Thematic

FEBRUARY 13, 2019

I’ve just returned for Corinium’s Chief Customer Officers and Influencers conference in Atlanta. As someone who just joined the customer experience and insights industry four weeks ago, this felt like a capstone project where I was forced to “talk the talk” and “walk the walk.” Donna Nall (Content Strategy @ Instacart)?.

Customer Experience 48

Customer Experience Chief Customer Officer Guest Experience Hospitality 48