Remove Customer Engagement Remove ROI Remove Sales Remove Travel
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.

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4 Key Questions to Ask When Comparing CPQ Solutions

Oracle

But now, CPQ solutions have evolved to become easy to use, easy to implement, and instrumental in achieving high levels of productivity and ROI. Today’s CPQ market consists of companies in various industries such as insurance, automotive, travel, and financial services, who use the tool to achieve high levels of ROI.

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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

Of course, after decades of increasingly easy and affordable travel, no consumer’s ambitions will stop with an ice-cream cone. After Covid-19, nearly every customer type will be more deliberate in how they spend money. Create ‘wow’ moments to keep customers engaged. Non-travel brands should consider something similar.

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Customer Engagement Manager: Roles & Responsibilities

SmartKarrot

A healthy relationship with the customers – is the success mantra for B2B SaaS businesses. Along with a customer-centric approach, businesses should invest in customer engagement activities to build healthy customer relationships. This is where customer engagement managers enter the scene. .

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

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Loyalty rules, and the loyalty rules engine

Currency Alliance

The ability to control your loyalty rules in this way greatly reduces your dependency on the IT department or vendors and, importantly, allows you to engage easily with customers across many new sales channels in a consistent way. The list needs to be longer than “Buy more stuff”.

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Pay with points: unlocking loyalty program value

Currency Alliance

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. I believe this evolution will continue.