Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

SurveySensum

JANUARY 26, 2024

So let’s deep dive into different stages of the customer journey. From the initial interaction to the post-purchase engagement, we will understand each phase, uncovering the touchpoints that shape the customer journey. Let’s get started with the first of five stages of the customer journey – Awareness!

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Which emojis are your customers using to remember their experiences with your brand?

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. So, what should you look at when planning or evaluating your customers’ digital journey? Remember: Be mobile-ready.

Customer Journeys 100

Customer Journeys Social Media B2C Omni-Channel 100

SmartMessage Blog

JULY 13, 2023

Listening to customers and rewarding them also strengthens the bond between a brand and its audience. Loyalty-program loyal A loyalty-program loyal customer is a customer who is enrolled in a loyalty program and who makes repeat purchases from the business that offers the loyalty.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

SurveySparrow

JULY 18, 2023

Customer experience marketing is a strategic approach that prioritizes creating positive interactions and relationships between businesses and their customers. It encompasses all touchpoints in the customer journey, from brand awareness to post-purchase support. Identify key touchpoints and opportunities for improvement.

Strategy 52

Strategy Marketing Customer Experience Omni-Channel 52

CSM Magazine

AUGUST 4, 2022

Understanding these channel-shifting shopping habits of younger consumers is vital for retailers as they refactor their customer engagement strategies in the post-pandemic era. Digital experience is very important to this group and rates second only to price as the biggest driver of customer satisfaction.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

SurveySparrow

SEPTEMBER 25, 2023

Acquisition: With their attention secured, the next step is to convert these intrigued individuals into actual customers. This is the phase where you make the sale happen. It’s about turning one-time buyers into repeat customers. Customer support, loyalty programs, and personalized communication play crucial roles here.

Customer Experience 52

Customer Experience Social Media e-support Omni-Channel 52

ProProfs Chat

JUNE 21, 2019

Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time. eMarketer states In a November 2018 – Retail TouchPoints survey, retailers’ spending on acquisition and retention weren’t radically different on the surface. Source: Intuit.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Currency Alliance

FEBRUARY 26, 2021

Therefore, all types of marketing and sales disciplines started to evolve to incentivize and influence customer choice in order to drive more revenue. So, with competition across nearly every category, all companies now need a loyalty strategy. Incentives must be tailored to the customer’s context.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySensum

JULY 19, 2023

This level of personalization allows customers to create personalized products that reflect their individual styles, resulting in a truly unique and memorable experience. The focus on personalization not only enhanced customer engagement but also fostered a deeper connection between customers and the Nike brand.

Retail 40

Retail Examples Customer Experience Social Media 40

CSM Magazine

APRIL 30, 2024

This holistic view enables businesses to understand their customers’ preferences, behaviors, and needs, which can enhance customer service, improve customer satisfaction, and drive sales. Here are some key technologies and practices that can help achieve a 360-degree customer view: 1.

Technology 52

Technology e-support Loyalty Programs Social Media 52

Retently

MAY 9, 2024

Personalizing customer interactions, offering exceptional customer support, and proactively addressing concerns are key components that boost customer retention and trust in B2B markets. Why is B2B Customer Retention Important? That means more sales without the extra work.

Customer Retention 78

Customer Retention B2B Customer Journeys Loyalty Programs 78

ShepHyken

OCTOBER 6, 2023

How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal. This includes smoother interactions, personalized recommendations, and a proactive approach to customer needs.

Loyalty 62

Loyalty Tools Social Media Loyalty Programs 62

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

SurveySensum

JULY 21, 2023

Launch the Right Surveys at Each Touchpoint Are you struggling to determine which type of survey should be sent at each touchpoint? → Consider the following question: Have you evaluated your onboarding process, customer service responsiveness, and technical support issue resolution?

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

NobelBiz

JULY 25, 2023

Interaction Analytics often termed the keystone of customer engagement strategies, provides businesses with a profound look into customer behaviors, preferences, and patterns when engaging with products or services. Let’s delve into the intricate workings of these components in the context of a call center.

Interaction 98

Interaction Analytics Call Center Contact Center 98

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

ChurnZero

MAY 18, 2021

It makes it easy for businesses to guide their customers towards the final leg of the purchase and beyond. It lays down the probable path that they will take, the multiple touchpoints they will interact with or become exposed to before making a purchase as well as all important post-sale customer engagements.

Customer Journeys 84

Customer Journeys Loyalty Programs B2C Touchpoint 84

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Retently

FEBRUARY 21, 2024

Enhancing customer engagement These surveys do more than just help you understand your marketing channels; they also serve as a bridge between you and your customers. Including open-ended questions or a comment box in your survey allows your customers to voice their experience and provide valuable feedback.

Survey 78

Survey Social Media Advertising Analysis 78

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. For example, Target, one of the top US retail chains, improved its pickup sales with an omnichannel campaign. Can you work with the same efficiency?

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

BirdEye

NOVEMBER 7, 2023

Here, the customer may not understand 'TBD' (To Be Determined) and may want the business to take their question seriously. Right approach Customer: "When is the sale ending?" Business: "The sale's end date is TBA! For instance, customers would likely skim through a lengthy text about a sale. Stay tuned!”

How To 113

How To Social Media Communication ROI 113

Currency Alliance

OCTOBER 27, 2017

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SmartKarrot

JULY 6, 2022

Your product will remain relevant with new, cutting-edge features and services that meet your consumers’ needs if you provide the product team with customer-driven feedback. With a united vision of a customer-centric strategy, marketing, sales, customer service, and even developers can benefit.

Chief Customer Officer 10

Chief Customer Officer Self Service Roadmap Customer Success 10