ClearAction

DECEMBER 16, 2017

Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. How does this make doing business with us easier for customers? How visible is it to your employees?

Customer Centricity 54

Customer Centricity CEM Conference Policies 54

Pink Guava

DECEMBER 22, 2019

Rock your 2020 with Customer Experience Management Strategy [3 Step Plan] We are sure many of you are wondering, how 2020 is going to be any different than 2019 when it comes to managing our business. It will bring in more customers through references along with reducing the customer churn.

Customer Experience Management 52

Customer Experience Management Strategy Customer Journeys Customer Experience 52

Beyond Philosophy

JANUARY 26, 2015

One interesting bit of his speech touched on an important issue for Customer Centricity: data breaches. In today’s world I would hope companies have contingency plans they would roll out if a data breach happened, but maybe I am naive… Also to legislate this policy worries me. The answer is No!

Customer Centricity 60

Customer Centricity CEM eBook Government 60

delighted

MARCH 4, 2020

These are the challenges that effective Customer Experience Management (CXM) can solve. CXM is the strategy behind gaining data on what customers are experiencing and using that information to improve how your business delivers on customer expectations. Customer Experience Management (CXM) is the answer.

Customer Experience Management 52

Customer Experience Management Customer Experience Management Customer Journeys 52

ClearAction

SEPTEMBER 3, 2018

Are Your Customer Care Metrics Customer-Centric? Customer care metrics are a barometer of performance across a variety of customer interactions such as chat, text messages, email, social media and communities. Waiting and rephrasing are customer realities that may exceed their expectations. Lynn Hunsaker.

Customer Care 54

Customer Care Customer Centricity Metrics Social Media 54

delighted

MARCH 4, 2020

These are the challenges that effective Customer Experience Management (CXM) can solve. CXM is the strategy behind gaining data on what customers are experiencing and using that information to improve how your business delivers on customer expectations. Customer Experience Management (CXM) is the answer.

Customer Experience Management 44

Customer Experience Management Customer Experience Management Customer Journeys 44

InMoment XI

JANUARY 17, 2024

The guest experience encompasses all these touchpoints and is part of a larger strategic effort in which customer service plays a crucial part. A single point of contact doesn’t determine the guest experience. It encompasses the entire customer journey — through processes, policies, and people.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

ImprintCX Articles

NOVEMBER 27, 2023

The story is formed by your advertising and is delivered through all your interactions – products, services, website, apps, policies, and your employees. Not understanding this symbiotic relationship is a crucial reason companies struggle to be customer-centric. Let’s get started.

Brands 52

Brands Customer Experience Competitive Advantage Customer Centricity 52

CloudCherry

MARCH 19, 2018

It tells you if you’re actually doing the right things, whether the initiatives you take impact the customer as well as your business in a positive way and also cut down on investments that aren’t delivering the expected returns. Merely investing in a Customer Experience Management tool doesn’t suffice.

Customer Experience 247

Customer Experience Customer Journeys Lifetime Customer Financial 247

CX Journey

OCTOBER 28, 2014

Image courtesy of shenamt Do you have a governance structure in place for your customer experience efforts? A solid foundation for any customer experience management effort must include a governance structure. This is an important foundation for your customer experience management strategy.

Government 155

Government Policies Guidelines Customer Experience Management 155

BirdEye

OCTOBER 11, 2023

For instance, a customer calling in may have just requested a quote on a life insurance policy online moments ago. An agent should be notified to review the details, make adjustments, and send a quote back to the customer via email or text. Streamline methods for customers to review and understand your policies.

Insurance 111

Insurance Industry Customer Experience Self Service 111

ClearAction

DECEMBER 30, 2017

For example, what is the size of the business at-risk; how much money could be diverted from wasteful consequences of poor/remedial customer experience management to higher value work, budgets and salaries; build on the positives among what gets people ahead in your company; modify the negatives among what gets people ahead or not.

Omni-Channel 118

Omni-Channel Customer Experience How To Customer Centricity 118

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

CX Journey

NOVEMBER 11, 2014

Or are you still wondering why it''s an important tool to have in your customer experience management toolbox? I think customer experience professionals have made huge inroads in that regard this year. If you''ve mapped customer journeys, what other activities have you used your maps for? A closing thought.

Customer Journeys 189

Customer Journeys Touchpoint Policies Customer Experience Professionals 189

ClearAction

AUGUST 22, 2020

Thriving in Customer Experience on a Tight Budget Lynn Hunsaker. Customer experience management on a tight budget can still achieve great progress. You can make a vital impact even when customers are experiencing difficulties and use of technologies must be scaled back. Voice-of-Customer Almost-Free.

Customer Experience 77

Customer Experience Customer Centricity Policies Innovation 77

Lumoa

NOVEMBER 7, 2022

They’d organize surveys and listen to customers and then try to share these insights with other teams. But now, more organizations are realizing how essential customer insights are to developing a customer-centric business.

Trends 208

Trends Customer Experience Competitive Advantage Customer Insights 208

Lumoa

AUGUST 3, 2021

How can you improve the customer experience if it’s not clear what customers are frustrated with? One way to actively combat inconsistency in your customer journeys is to create a journey map. Journey maps help maintain a customer-centric mindset by listing out all the places a customer will interact with your business.

Customer Journeys 259

Customer Journeys Customer Experience Touchpoint Customers 259

BirdEye

NOVEMBER 27, 2023

Train staff in customer service skills 12. Foster a customer-centric culture within the organization In this blog, we discuss more about them in detail. Table of contents Why should businesses deal with difficult customers? Employee attitudes: Positive customer interactions contribute to a customer-centric culture.

Examples 110

Examples Tips How To Social Media 110

CloudCherry

MARCH 19, 2018

It tells you if you’re actually doing the right things, whether the initiatives you take impact the customer as well as your business in a positive way and also cut down on investments that aren’t delivering the expected returns. Merely investing in a Customer Experience Management tool doesn’t suffice.

Customer Experience 150

Customer Experience Customer Journeys Lifetime Customer Financial 150

ClearAction

NOVEMBER 2, 2017

All revolve around the customer because customers pay our paychecks. Harnessed handoff silos are a perfect indicator of profitable customer-centricity. 1) Customer-Centric Job Descriptions. It all starts with each employee seeing their role in terms of “why should customers pay for my work?”

Customer Experience 63

Customer Experience Customer Centricity Employee Engagement Customer Journeys 63

ClearAction

DECEMBER 30, 2017

For example, what is the size of the business at-risk; how much money could be diverted from wasteful consequences of poor/remedial customer experience management to higher value work, budgets and salaries; build on the positives among what gets people ahead in your company; modify the negatives among what gets people ahead or not.

Omni-Channel 75

Omni-Channel Customer Experience How To Customer Centricity 75

ClearAction

JANUARY 6, 2021

Another interesting thing about this list of obvious CX excellence needs is it’s not necessarily in the average customer experience manager’s scope of control or influence. Heightened empathy and benevolence go beyond touch-points to include policies and processes that are owned by a wide variety of functional areas.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

Quadient

OCTOBER 28, 2021

The State of CX: A series on customer experience trends and beyond - EX drives CX. The evolution from customer communications to the more comprehensive approach of customer experience management represents the sea change in how businesses view their approach to customer growth and retention.

Trends 52

Trends Customer Journeys Customer Experience Employee Experience 52

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

SurveySparrow

JUNE 20, 2023

Moreover, with these steps, you’re well on your way to creating a customer service culture that leaves your customers feeling valued, respected, and most importantly, eager to come back. In order to track the customer experience in a quicker, simpler and trustworthy way, SurveySparrow offers you a solution.

Examples 52

Examples Customer Service Customer Experience Exceptional Customer Service 52

ClearAction

SEPTEMBER 10, 2018

Customers see your company in terms of your people’s behaviors — not just the behaviors of customer-facing people, but everyone who sets and drives policies, processes, and handoffs throughout your company and its broader ecosystem. Influence Everyday Thinking : Center your thinking on customers! Turn it around.

Customer Experience 48

Customer Experience Policies How To ROI 48

Lumoa

JUNE 19, 2018

Analysing customer feedback and doing nothing about it is the greatest sin of customer experience management. Bring the discussion to the table, encourage your company to work towards customer centricity and improve the issues stated by the unhappy customers. Finally, do something about it!

Feedback 160

Feedback NPS Multi-Channel Travel 160

ClearAction

APRIL 18, 2020

Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share. Accordingly, mature customer experience management can reduce business risk. This is the source of customer experience annuities.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

ClearAction

JANUARY 20, 2020

2020 Customer Experience: 20 Wishes Lynn Hunsaker. 2020 customer experience management is at a turning point. Forces on customers and business may otherwise make some turns that leave you behind. Here are 20 wishes for superior customer experience management in the 2020s: 1) Redefine Customer Experience.

Customer Experience 120

Customer Experience Analysis Metrics Customers 120

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. Lynn Hunsaker.

Customer Care 66

Customer Care CRM Customer Experience CEM 66

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. Lynn Hunsaker.

Customer Care 59

Customer Care CRM Customer Experience CEM 59

ClearAction

JULY 23, 2023

When I led company-wide customer experience at semiconductor equipment manufacturer Applied Materials, we set up B2B customer experience governance councils at a couple of managerial levels. A smaller group of senior representatives from the various groups met regularly to decide strategy and policies.

Government 62

Government B2B Customer Experience Customer Journeys 62

ClearAction

JANUARY 20, 2020

2020s Customer Value: 20 Wishes Lynn Hunsaker. 2020s customer experience management is at a turning point. Forces on customers and business may otherwise make some turns that leave you behind. Here are 20 wishes for superior customer experience management in the 2020s: 1) Redefine Customer Experience.

Analysis 90

Analysis Metrics Customers Customer Experience Management 90

Beyond Philosophy

OCTOBER 29, 2014

The effect of loss aversion in a marketing setting was demonstrated in a study of consumer reaction to price changes to insurance policies. [2] 2] The study found price increases had twice the effect on customer switching, compared to price decreases.”. Because it’s truly funny, and I want you leave you with a strong ending.

Net Promoter Score 140

Net Promoter Score Customer Experience CEM Banking 140

ClearAction

APRIL 17, 2019

In recent decades, managers have realized that the industrial revolution distanced them from having a pulse on customer experience. Tightening ranges for competitive differentiation have brought customer experience management to the forefront of most companies’ strategic priorities today.

Management 69

Management Customer Experience Management Financial ROI 69

Beyond Philosophy

DECEMBER 23, 2014

If you can figure out what the something else is, what is happening in either of these top two squares, you can fix this situation to the satisfaction (and delight) of the Customer. Institute a Customer-Centric focus, not an operational focus. These are operationally focused, however, and not focused on the Customer’s needs.

CEM 98

CEM eBook Social Media Customer Centricity 98

ClearAction

JANUARY 16, 2016

The enterprise feedback management (EFM) systems that promised to free-up so much time, compared to the old manual methods of collecting and reporting customer feedback, have instead fully consumed managers with real-time VoC dashboards in the effort to reach out to negative raters and convert individual customers to brand evangelizers.

Customer Experience Management 48

Customer Experience Management Customer Journeys Policies Customer Centricity 48