ClearAction

DECEMBER 30, 2017

Likewise, in the management of customer experience itself, we often build-in silos unwittingly: voice-of-the-customer must be tied neatly to business intelligence and continual improvement initiatives and innovation and loyalty management. How to Solve Customer Experience Silos.

Omni-Channel 75

Omni-Channel Customer Experience How To Customer Centricity 75

ClearAction

AUGUST 22, 2020

Thriving in Customer Experience on a Tight Budget Lynn Hunsaker. Customer experience management on a tight budget can still achieve great progress. You can make a vital impact even when customers are experiencing difficulties and use of technologies must be scaled back. Voice-of-Customer Almost-Free.

Customer Experience 77

Customer Experience Customer Centricity Policies Innovation 77

ClearAction

AUGUST 29, 2015

3 Types of Customer Experience Action Essential to ROI. If your recipe for customer experience ROI does not call for 3 types of action, it will probably flop. Addressing one at a time can help you save one customer at a time from defecting to your competition.

ROI 48

ROI Omni-Channel Customer Experience Employee Engagement 48

ClearAction

JANUARY 6, 2021

Another interesting thing about this list of obvious CX excellence needs is it’s not necessarily in the average customer experience manager’s scope of control or influence. Heightened empathy and benevolence go beyond touch-points to include policies and processes that are owned by a wide variety of functional areas.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

Quadient

OCTOBER 28, 2021

The State of CX: A series on customer experience trends and beyond - EX drives CX. The evolution from customer communications to the more comprehensive approach of customer experience management represents the sea change in how businesses view their approach to customer growth and retention.

Trends 52

Trends Customer Journeys Customer Experience Employee Experience 52

ClearAction

SEPTEMBER 10, 2018

Customers see your company in terms of your people’s behaviors — not just the behaviors of customer-facing people, but everyone who sets and drives policies, processes, and handoffs throughout your company and its broader ecosystem. Influence Everyday Thinking : Center your thinking on customers! Turn it around.

Customer Experience 48

Customer Experience Policies How To ROI 48

GetFeedback

JANUARY 12, 2020

Rental car giant Avis, for example, uses a monthly “CX council” meeting to review bigger issues that require system changes, policy updates, etc. Eventually, as improvements are implemented, they’ll be communicated to employees and customers, thus closing the loop in a different way than simple transactional issues.

Customer Journeys 221

Customer Journeys How To Touchpoint Airlines 221

ClearAction

APRIL 17, 2019

In recent decades, managers have realized that the industrial revolution distanced them from having a pulse on customer experience. Tightening ranges for competitive differentiation have brought customer experience management to the forefront of most companies’ strategic priorities today.

Management 69

Management Customer Experience Management Financial ROI 69

ClearAction

DECEMBER 31, 2017

It’s cheating yourself and others — most importantly, your customers and investors — of the enduring upside promised by customer experience management. Corporate strategy and customer experience strategy must be mirror images. Strategy Prerequisite #5: Drive ROI. What is Customer-Centricity DNA? (4-point

Strategy 79

Strategy Customer Experience Customer Journeys Net Promoter Score 79

ClearAction

JANUARY 16, 2016

The enterprise feedback management (EFM) systems that promised to free-up so much time, compared to the old manual methods of collecting and reporting customer feedback, have instead fully consumed managers with real-time VoC dashboards in the effort to reach out to negative raters and convert individual customers to brand evangelizers.

Customer Experience Management 48

Customer Experience Management Customer Journeys Policies Customer Centricity 48

ClearAction

FEBRUARY 14, 2015

Maybe "love" is not the right word, but customer experience professionals should know what I mean: be a fan of, be engaged with, show a predisposition toward camaraderie that leads to co-innovation and co-promotion, inclined to look at the relationship with a long-term perspective for mutual value and growth.

Customer Experience 48

Customer Experience Customer Centricity Customer Experience Management Financial 48

ClearAction

NOVEMBER 12, 2017

Regardless of what you declare as your brand promises , customers will see your company in terms of your people’s behaviors — not just the behaviors of customer-facing people, but everyone who sets and drives policies, processes, and handoffs throughout your company and its broader ecosystem. Center your thinking on customers!

Customer Experience 54

Customer Experience Customer Centricity Policies Customers 54

ClearAction

FEBRUARY 27, 2015

" Additionally, customer experience insights should be woven into strategies, organization structure, processes, policies, hiring and promotion criteria, training and performance assessment, and the general psyche of the company. Apply your customers' goals to your executives' and employees' goals.

Customer Journeys 48

Customer Journeys ROI Policies Customers 48

ClearAction

JUNE 8, 2015

Give agents/employees the tools and authority to make customer-centric decisions…and step away — @MarkOrlan. Don't try to predict every experience with a policy. Related articles: Breaking Down Silos for Customer Experience Management. 4 Customer Centric Culture Building Blocks.

Customer Experience 48

Customer Experience Sports Guidelines Chief Customer Officer 48

ClearAction

MARCH 23, 2015

Governance doesn’t get much airtime in customer experience management conversations and writings. It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Just what is it, anyway?

Government 48

Government Customer Experience Customer Journeys ROI 48

ClearAction

APRIL 3, 2015

Hope was expressed about HR group’s H2H (human-to-human) skills and aspirations to enable operational excellence and cultural transformation. And see how data can provide HR with meaningful insights to maximizing ROI of the work done by HR and employees collectively. Related articles: 4 Customer Centric Culture Building Blocks.

Engagement 48

Engagement Customer Experience Employee Engagement Government 48

SurveySensum

JULY 14, 2020

With over 20 years’ of extensive work experience across the Big 4 Assurance & Consulting Companies, plus Two Major Telecom companies in Indonesia, Rudy Dalimunthe is currently working with Indonesia’s #1 E-Commerce company, Tokopedia. James Dodkins – Customer Experience Influencer, Keynote Speaker, Author, CX Trainer.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

ClearAction

JANUARY 20, 2020

2020 Customer Experience: 20 Wishes Lynn Hunsaker. 2020 customer experience management is at a turning point. Forces on customers and business may otherwise make some turns that leave you behind. Here are 20 wishes for superior customer experience management in the 2020s: 1) Redefine Customer Experience.

Customer Experience 120

Customer Experience Analysis Metrics Customers 120

ClearAction

JANUARY 20, 2020

2020s Customer Value: 20 Wishes Lynn Hunsaker. 2020s customer experience management is at a turning point. Forces on customers and business may otherwise make some turns that leave you behind. Here are 20 wishes for superior customer experience management in the 2020s: 1) Redefine Customer Experience.

Analysis 90

Analysis Metrics Customers Customer Experience Management 90

ClearAction

NOVEMBER 21, 2015

Reality is that the customer experience journey or lifecycle is horizontal, fluid, and continuous across a company's various departments and processes. Most companies relinquish customer experience management to the customer-facing functions. 3 Types of Customer Experience Action Essential to ROI.

Customer Experience 48

Customer Experience Gamification ROI Customer Experience Management 48

ClearAction

MAY 28, 2015

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. A: Yes and no.

Company 48

Company Customer Experience Social Media Customer Journeys 48

ClearAction

OCTOBER 2, 2017

Think of customer experience management as a flow (not pillars!). Adapt this verbal technique to the way you present voice-of-the-customer. For key drivers of loyalty, quantify the cumulative revenue (or profit, preferably) of the groups of customers who are happy and unhappy. Then say it.

Customer Experience Professionals 78

Customer Experience Professionals Customer Experience Customer Journeys Analysis 78

ClearAction

NOVEMBER 18, 2015

Customer Experience for the Future: Brilliance by Pattern Discovery. And likewise, business growth from customer experience management is the product of discovering patterns. And the holistic viewpoint afforded to managers of all kinds can certainly catapult service and company-wide customer-focus.

Customer Experience 48

Customer Experience Comparison Customer Experience Management Multi-Channel 48

ClearAction

APRIL 18, 2015

Part 2 of this article revisits a #CXO chat on twitter where ideas were discussed on how HR can expand value to the company’s CX goals by facilitating knowledge management, employee engagement, and cross-functional collaboration. Data insights can help maximize ROI of the work done by HR and employees collectively.

Resources 48

Resources Customer Experience Employee Engagement Social Media 48

ClearAction

FEBRUARY 26, 2015

Accelerate participants' and readers' attention toward "how do these insights change the way we should look at all of our existing efforts, processes, policies, business models, messages, handoffs, and mindsets?" Contact the author, Lynn Hunsaker , to find out how to customize these practices to your situation.

Customer Journeys 48

Customer Journeys Customer Experience ROI Exercises 48

ClearAction

AUGUST 13, 2019

Clarity is strengthened by unifying the various roles that manage customer experience across your company. In ClearAction’s five-year global study of business-to-business customer experience management practices, coordination among managers of various customer experience efforts was correlated with business growth.

Customer Experience 48

Customer Experience Financial Customer Journeys Customer Experience Professionals 48