Qualtrics

APRIL 2, 2020

We’re highlighting some of the leading examples of brands adapting to the situation by providing experiences that make a difference to their customers and employees at this time. . Right now, customer needs are changing every day. In short, our priorities have shifted and no one knows for how long. Luxury, no-frills, convenience.

Customer Confidence 40

Customer Confidence Healthcare Travel Transportation 40

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Currency Alliance

DECEMBER 4, 2023

Speaking in the Toronto Star in September this year, Air Miles’ Shawn Stewart neatly summed up the value of the coalition model: helping business… “…access new customer bases while keeping the costs of running a loyalty program lower.” The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 19, 2022

This article will cover the key opportunities for AI in loyalty – and more widely in the travel and retail sectors. Few travel companies have a problem with the quantity of data, but given the many business units in a typical travel company, getting all the right data into a single, logical repository to let AI do its job, remains elusive.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveySparrow

JULY 3, 2021

In fact, 73% of people admit customer experience is an essential factor in their purchasing decisions. Yet only 49% of consumers say companies provide a good customer experience. Customer experience encompasses someone’s entire journey with your brand, whereas customer service usually reflects a single touchpoint.

Brands 59

Brands Customer Experience Customer Journeys Social Media 59

ShepHyken

APRIL 30, 2021

Live chat will remain an important customer support tool and expand its reach to social media, enabling real-time connections with customers on their preferred hangouts. Customers feel most frustrated when they have to repeat their queries to agents multiple times.

Customer Service 144

Customer Service Chatbots Omni-Channel Analytics 144

delighted

OCTOBER 28, 2022

Buyer personas are an important part of customer journey mapping , as they help you determine how a certain type of person might travel through your customer experience touchpoints. Tailored customer experience. With this data, you can create a buyer persona that feels authentic to a real customer and their needs.

Tips 52

Tips How To Customer Journeys B2C 52

Optimove

MAY 25, 2023

Customer Segmentation: Optimove allows you to segment your customer base into distinct groups based on various attributes such as demographics, usage patterns, or preferences. You can develop cross-sell strategies specific to each group by creating targeted customer segments.

Multi-Channel 52

Multi-Channel Strategy Customer Journeys Touchpoint 52

Optimove

FEBRUARY 14, 2023

Today’s consumers want to interact with the brands they love 24/7; on your app, in your store, and on your social media feeds and website. Brands that bring consistently relevant and valuable omnichannel experiences enjoy an almost 10% year-on-year increase in revenues and retain 90% of their customers on average (Aberdeen Group).

Omni-Channel 52

Omni-Channel Marketing Hospitality Travel 52

Currency Alliance

NOVEMBER 16, 2021

In travel programs, redemption options are usually assembled for the most active loyalty program members – who are typically frequent business travelers – with few, lower-value options that appeal to those members who earn only once or twice per year. Burn touchpoints in a redemption ecosystem.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

In travel programs, redemption options are usually assembled for the most active loyalty program members – who are typically frequent business travelers – with few, lower-value options that appeal to those members who earn only once or twice per year. Burn touchpoints in a redemption ecosystem.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Survicate

MARCH 20, 2019

We use their points of view, testimonials, [and] video interviews as marketing collaterals, and ask them to share that as well on their social media. They stick to us, continuously pointing out bad features, giving genuine feedback about our new product implementations, and helping us create a factor of customer delight for them”.

Tips 85

Tips Customer Centricity Social Media Insurance 85

delighted

NOVEMBER 2, 2021

Buyer personas are an important part of customer journey mapping , as they help you to determine how a certain type of person might travel through your customer experience touchpoints. A tailored customer experience. Why are buyer personas important?

Tips 82

Tips Customer Journeys How To Net Promoter Score 82

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. A useful set of segments might include: For Travel. Define the strategy.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

share of overall budgets was allocated to marketing personalization[iv], particularly in the biggest loyalty sectors: travel, hospitality & retail. Currency Alliance has often chided crude percentage-based rewards systems as a waste of marketing budget. Payments coming into fruition as a loyalty touchpoint. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Experience Matters

APRIL 7, 2015

Clarabridge connects to all sources of customer feedback, including ratings and reviews , chat , both Clarabridge-generated and third-party surveys , blogs and forums , emails , call centers , social media , and voice recordings. We brought the industry’s first customer engagement hub to market. NICE Systems.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Currency Alliance

NOVEMBER 17, 2020

We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint. deploying AI to automate touchpoints. dynamically adjusting points earned based on margin. travel or luxury goods).

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

OCTOBER 29, 2019

At a business level, this is because they breed short-sighted reporting, drawing undue attention to the immediate transactional relationship, rather than the long-term value of a customer relationship across multiple touchpoints. But it’s also because the factors that affect a customer’s loyalty are not static, but highly fluid.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SmartKarrot

FEBRUARY 8, 2022

People now have many mediums to share their experience about a brand or a product, and this user-generated content can travel very far and wide. So, businesses cannot ignore customer experience at any cost. Any B2B SaaS business must have a well-defined customer experience strategy.

B2B 21

B2B Customer Experience Multi-Channel Roadmap 21

Michel Falcon Experience

JULY 17, 2015

Investing in social media, only to see “nothing happen” Working hard to acquire customers, but having these new customers never buy again or refer anyone. And here’s why I want to teach you: for nearly a decade, customer experience has been my niche. So you want to grow your company?

Industry 60

Industry eBook Employee Experience System 60

Currency Alliance

APRIL 10, 2021

Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value. Grocery chains tend to have high frequency and high monthly spend, so they can reach 60-75% customer participation.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value. Grocery chains tend to have high frequency and high monthly spend, so they can reach 60-75% customer participation.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52