CX University

NOVEMBER 21, 2020

Customer experience is most commonly misunderstood as customer service which refers to the types of assistance, advice, and levels of engagement customers endure before, during, and after a sales transaction.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

ChurnZero

APRIL 10, 2020

Customers may occasionally reach out to Implementation with questions after their final signoff, but Implementation should politely direct them to their Customer Success Manager. This will ensure that customer communications are funneled through one primary channel and don’t risk getting entangled or lost among multiple touchpoints.

Customer Success 61

Customer Success Customer Journeys How To Loyalty Programs 61

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

SurveySensum

JULY 4, 2023

This shows the importance of taking an effort to understand your customers and take relevant actions. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Basically why and how customers are interacting with your brand.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

This shows the importance of taking an effort to understand your customers and take relevant actions. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Basically why and how customers are interacting with your brand.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 18, 2023

Craft a Tailored Path Across the Customer Journey Each interaction your customer has with your brand, from being aware of your brand to making a purchase, provides ample opportunities for you to personalize their experience. Don’t just limit yourself to product recommendations, curate the entire customer journey.

Retail 52

Retail Customer Experience Chatbots Touchpoint 52

Ann Michaels and Associates

MAY 13, 2020

How is it possible to get feedback at each step of the process in a way that doesn’t inundate customers to the point of survey exhaustion and make sure the experience is recent enough to get accurate feedback about the experience? Try to avoid sending one feedback survey request at the end of the customer experience. Keep it simple.

Feedback 52

Feedback Tips Social Media Ecommerce 52

Doing CX Right

AUGUST 23, 2020

Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base. However, cultivating loyalty is well worth the extra effort and expense. How to Build Brand Loyalty. Focus on the Customer Journey.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

SurveySensum

JULY 17, 2023

This ultimately leads to increased customer satisfaction and loyalty, resulting in a competitive edge in the retail industry. Let me give you a picture of an ideal customer journey. Well, yes because brands don’t pay attention to all the important touchpoints in a customer’s journey.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

This ultimately leads to increased customer satisfaction and loyalty, resulting in a competitive edge in the retail industry. Let me give you a picture of an ideal customer journey. Well, yes because brands don’t pay attention to all the important touchpoints in a customer’s journey.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

DECEMBER 6, 2023

Are you looking to improve your customer loyalty program ? Or do you want to retain customers by improving your customer satisfaction? It could be in the form of dashboards, charts, or graphs that provide a clear and quick overview of the health of your customer base.

Effort Score 52

Effort Score Metrics Customer Satisfaction System 52

delighted

JUNE 1, 2022

Knowing what your customer lifetime value is versus your acquisition costs can shine a light on how you need to adjust your strategy to bolster margins: optimize your lead generation program, focus on delivering more value for your customers, or both. Active customers could become inactive and cause inaccurate figures.

Net Promoter Score 73

Net Promoter Score Customer Retention Self Service Loyalty 73

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. That’s not to say that loyalty programs are not an important element in the retention strategies toolkit. But that doesn’t mean they saw eye to eye.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 208

Analysis Feedback Social Media Chatbots 208

Currency Alliance

OCTOBER 11, 2018

It does give pause for thought, however, that agile tech companies have proven more apt at filling these gaps: owning more of the customer journey, gathering more detailed data, and making more relevant and personalized offers. Other parts of the digital customer journey are more accessible to established hotel brands.

Hotels 40

Hotels Hospitality Loyalty Travel 40

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

SEPTEMBER 14, 2020

Customer behavior has changed due to the pandemic. The customer journey is shifting from offline to online and companies are looking for well balanced O2O strategies. Digital has become the new channel of interaction amongst the customers. . Their biggest challenge is to keep up with the existing customer base.

Customer Experience 59

Customer Experience Social Media Multi-Channel Chatbots 59

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

SurveySensum

MAY 19, 2023

You don’t want your customers overwhelmed or feel frustrated. Also, it is essential to consider factors such as response rates, size of the customer base, and customer segments while launching the NPS survey in banks. Make them understand their importance in enhancing the bank’s customer experience.

Banking 52

Banking NPS Industry Net Promoter Score 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

ShepHyken

OCTOBER 6, 2023

Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal.

Loyalty 61

Loyalty Tools Social Media Loyalty Programs 61

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Comm100

FEBRUARY 10, 2022

Personalized customer service readies your brand to treat each customer individually, but omnichannel customer support takes this concept to the next level. An average buyer has access to multiple brand touchpoints in their journey—social media, email, live chat. Keep track of and reward loyal customers.

Self Service 130

Self Service Customer Service Strategy Chatbots 130

SurveySensum

JULY 21, 2023

And, in SaaS, on average, it can cost 4-5 times more – The Value of Keeping the Right Customers study by Harvard Business Review You read it right! Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base.

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

Lumoa

JUNE 26, 2023

Personalize all channels Final Thoughts What is omnichannel marketing customer experience? Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey. Want to further boost your customer experience?

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

SurveySensum

NOVEMBER 6, 2023

For rNPS, you send the survey at regular intervals, ideally, every 6 months, to assess the long-term, overall relationship and loyalty of your customers. Based on your survey objective, you can choose any of the NPS survey types and send your surveys accordingly. Identify touchpoints where improvements can be made.

NPS 52

NPS Feedback Effort Score Customer Journeys 52

BirdEye

SEPTEMBER 11, 2023

AI-driven customer experience models employ artificial intelligence technologies to help businesses provide personalized, seamless, efficient, and improved customer interactions. The many benefits of this solution also include improving your customer acquisition, conversion, and delight processes.

Customer Experience 114

Customer Experience Self Service Social Media How To 114

Retently

FEBRUARY 21, 2024

Cater to customer preferences and improve customer satisfaction. Benefit the brand in the long term by building a solid reputation and customer base. Understand that the initial touchpoint is just the beginning. surveys, let’s examine some practical examples.

Survey 78

Survey Social Media Advertising Analysis 78

SurveySensum

SEPTEMBER 7, 2023

So what should have been the right question to ask at this touchpoint? Since Net Promoter Score is a loyalty metric it is not the right question here. So, we recommend sending a rNPS survey every quarter to see the highest impact on customer retention. You’ll simply ignore it, right?

NPS 52

NPS Survey Net Promoter Score Automotive 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45