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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

This realm is characterized by: Longer Sales Cycles: B2B transactions often involve substantial investments, necessitating a more extended period of deliberation, approval, and procurement processes. A study by Gartner highlighted that 77% of B2B buyers stated their latest purchase was very complex or difficult.

B2C 226
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Total Economic Impact™ Study Finds Kustomer’s CX Platform Produces More than 400% ROI

Kustomer

Study Further Finds That Centralizing CX Operations And Use of Automation and Intelligence Provides Measurable Value To Brands. By unifying and centralizing omnichannel CX operations, the interviewed organizations reduced their net cost of CRM tools by more than 40%, and increased agent efficiency and effectiveness by up to 30%.

Study 98
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

The Importance of CRM Databases in Competitive Analysis Customer Relationship Management (CRM) databases are essential tools for storing and tracking customer information, interactions, and sales history. These are areas where you have the opportunity to differentiate your business and gain a competitive advantage.

Analysis 260
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Workbooks CRM Study: More Than Half of Small and Medium Businesses Have Changed CRM Supplier

CSM Magazine

More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to the State of the CRM Market 2019 Report from Workbooks. . The company also found that a quarter of SMEs have yet to be persuaded of the benefits of CRM and have not yet bought any system at all.

CRM 45
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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

Understanding the Return on Investment (ROI) of customer experience analytics is crucial for businesses aiming to justify their investments in this strategic initiative. Data sources may include customer feedback, website analytics, CRM systems, and more. What is the ROI of Customer Experience Analytics?

Analytics 324
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How to Justify a CX Program to Your CEO

Lumoa

A study by Acquia found that while 82% of marketers feel that they deliver a positive customer experience, only 10% of customers agree with that sentiment. Perhaps you might consider hiring more customer service representatives before investing in CRM software or a multi-channel servicing strategy. Analyze alternatives.

How To 259
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How Do You Solve 2020’s Most Common CX Problems? Start Here.

Experience Investigators by 360Connext

Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019. Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. So what’s a fearless CX champion like you to do?