Optimove

SEPTEMBER 28, 2020

In CRM marketing, you analyze your customers’ behavior and segment them accordingly. But optimizing existing marketing plans is not an easy task. To achieve the results your marketing team is looking for, you should run campaigns with test and control groups. That’s the first step for everything.

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CRM Marketing Tips Groups 52

Optimove

JULY 19, 2021

For instance, you can try to predict the cancelation by building groups of high-risk customers and targeting them with the right CRM campaigns before they cancel. The post CRM Hack: Reducing Subscription Cancelations appeared first on Optimove. Sales Team: sales@optimove.com.

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CRM Feedback Measurement Video 98

Optimove

FEBRUARY 17, 2022

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

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CRM Marketing Chief Customer Officer Entertainment 52

Optimove

MAY 27, 2021

Obvious alert: The more granular your CRM journeys are, the more personalized your marketing becomes. As your marketing becomes more personalized, your messages become more relevant and effective, Right? With SOJ, you can enjoy AI-mapped CRM journeys that are autonomously scalable and highly personalized.

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Optimove

JANUARY 13, 2021

We will not pretend to be the same life-hackers that Mr. David is, so we’ll focus on what we know best: Relationship Marketing. In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. 1 – I Will Use More Control Groups.

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CRM Marketing Measurement Groups 52

Optimove

AUGUST 31, 2022

“We are delighted to join forces with Optimove,” said Simone Occhiuzzi, Digital Director at Lottomatica Group. “To To ensure we’re always one step ahead of the pack, we decided to work with the best, proven CRM Marketing platform.

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Optimove

AUGUST 10, 2020

CRM in gaming is a different breed. Read on for a few quick, proven, gaming-CRM campaign ideas, or click here to download all 6 of them. Read on for a few quick, proven, gaming-CRM campaign ideas, or click here to download all 6 of them. The post Spice Up Your CRM Gaming Campaigns appeared first on Optimove.

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CRM Groups Communication Measurement 111

Optimove

FEBRUARY 8, 2024

Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities. The post Kindred’s Unibet signs up Optimove as exclusive CRM partner appeared first on Optimove.

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CRM Groups Marketing 40

InMoment XI

MAY 30, 2024

Regardless, when it comes to the kinds of text analysis software you’ll see in the market, they will all fall under two categories: self-service text analysis software and traditional text analysis software. Data Source Connectivity: Connecting with various data sources such as social media, CRM systems, emails, documents, and more.

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Analysis Software Self Service Social Media 260

Optimove

FEBRUARY 4, 2021

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? While there is no one right answer, some marketers think achieving 100% automation is a legitimate goal. But we know you certainly don’t want your entire marketing strategy to be automatic.

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CRM Strategy Marketing Measurement 52

Optimove

FEBRUARY 4, 2021

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? While there is no one right answer, some marketers think achieving 100% automation is a legitimate goal. But we know you certainly don’t want your entire marketing strategy to be automatic.

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CRM Strategy Marketing Measurement 52

Optimove

SEPTEMBER 14, 2020

No marketing team should ever pay the price of generalization when it comes to measuring a marketing campaign’s success. It’s all about tying the marketing CTA to the measured results. Entry – most marketers are familiar with deliverability metrics like opens and clicks. Contact our strategic services team.

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CRM Measurement Marketing Metrics 52

Optimove

JANUARY 18, 2021

Welcome to another episode of our Smart CRM Basics series. This time we discuss the importance of implementing Machine Learning (ML) in your CRM marketing plan. A lot of the time, when looking at data and analytics, you’re trying to prove or disprove certain hypotheses you may have as a marketer.

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CRM Marketing B2C Video 52

Optimove

JANUARY 18, 2021

Welcome to another episode of our Smart CRM Basics series. This time we discuss the importance of implementing Machine Learning (ML) in your CRM marketing plan. A lot of the time, when looking at data and analytics, you’re trying to prove or disprove certain hypotheses you may have as a marketer.

CRM 52

CRM Marketing B2C Video 52

Optimove

MAY 8, 2019

One of the main questions that always arise when I meet fellow marketers – maybe it’s not really a question but more of a general wonder – is “how do I know that my campaigns are bringing value to my organization?“ Let’s say that you calculated a CRM Contribution of $100K this month but measured only 80% of your campaigns.

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CRM Metrics Multi-Channel Groups 81

Optimove

AUGUST 19, 2021

The smartest among them make a strategic effort and investment in increasing their Customer Lifetime Value by making CRM Marketing a priority. The luckiest ones do it with Optimove as their Multichannel Marketing/Cross-Channel Campaign Management Hub. Oh, I don’t know, maybe a much higher revenue contribution from the CRM? (45%

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CRM Effort Score B2C Customer Centricity 98

CSM Magazine

SEPTEMBER 8, 2023

Thanks to our knowledge of the market and the way it has been evolving in recent years, we’ve shaped our business strategy around the convergence of the contact centre, AI and CRM landscapes. By integrating the business into the Sabio Group it expanded our focus and capability in customer relationship management (CRM).

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Groups Leadership Multi-Channel CRM 52

Optimove

FEBRUARY 11, 2021

The Heptagon Awards are celebrating CRM excellence, and we could not be happier with the timing of it all – after a year that exhibited how crucial customer relationships are and where we saw more brilliant CRM work than ever before. Highest Impact Campaign of the Year – Fortuna Entertainment Group.

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CRM Marketing Entertainment Course 52

Optimove

AUGUST 5, 2021

Like most customer-centric organizations, John Hardy’s marketing team is determined to deliver customer-first experiences, industry-leading customer satisfaction, and nurture meaningful customer loyalty. Digital Marketing: Hyper Segmentation. So, John Hardy divided their Optimove-managed activities into three main areas: 1.

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CRM Marketing Omni-Channel Retail 98

Optimove

DECEMBER 1, 2020

We will not pretend to be the same life-hackers that Mr. David is, so we’ll focus on what we know best: Relationship Marketing. In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. 1 – I Will Use More Control Groups.

CRM 40

CRM Marketing Measurement Groups 40

Optimove

NOVEMBER 30, 2020

There are many different ways to segment your customers into meaningful groups. However, chances are you may still be left with large groups that clump many different types of customers together. The post CRM Hack: Customer Tier and RFM Segmentation appeared first on Optimove. This is just the tip of the iceberg!

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CRM Groups Tips Video 72

CSM Magazine

MAY 3, 2023

Nicolai Ginge, Country Manager for Sabio Denmark Sabio Group has strengthened its commitment to the European Nordics following its expansion into the region earlier this year. The digital customer experience (CX) transformation specialist has appointed Nicolai Ginge as Country Manager for Sabio Denmark.

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Groups Consulting Customer Relationship Management CRM 52

Optimove

SEPTEMBER 7, 2020

The emergence of gamification in marketing campaigns is nothing new or novel. However, when properly implementing this technique in your marketing plan, it can boost growth and engagement, and revenue. Marketers worldwide can leverage gamification by applying it to retention and acquisition efforts. That’s it!

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CRM Gamification Loyalty Programs Video 52

Optimove

DECEMBER 8, 2021

In many ways, the iGaming industry is at the forefront of technological adoption, especially when it comes to customer experience and marketing technology. But the motivation to adopt realtime marketing in iGaming is vital – and it isn’t new. Where There’s a Will. What results are we talking about?

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CRM Marketing Competitive Advantage Fashion 52

Optimove

JANUARY 5, 2023

Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. For instance, there’s a lot that Lottery brands could learn from Casino operators when it comes to segmentation, messaging, and the various marketing channels they use to communicate with players.

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CRM Brands Multi-Channel Sports 52

Optimove

SEPTEMBER 14, 2021

When it comes to CRM marketing, finding the perfect message-audience fit can make a marketer’s day. Or, in more direct words: how we’re doing exactly what we preach – using our own product and ideas to scale CRM Marketing personalization in a way that increases engagement (and revenue from existing customers).

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CRM Marketing Multi-Channel Communication 52

Customers Rock!

MAY 28, 2012

Social Media CRM, or Social CRM, is getting a lot of air time these days. Laurie is a technology marketer creating solutions that help people communicate and collaborate more effectively. That’s the perspective many customer service experts have had toward social media-based customer service, or social CRM. People Skills.

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CRM Social Media Contact Center Customer Service Representative 223

CSM Magazine

JULY 5, 2022

Sabio Group , the digital customer experience (CX) transformation specialist backed by Horizon Capital has announced strong financial and operational performances in its annual report and accounts, published today. In the year to Sept 30 th 2021, the Group’s turnover increased by 52.8%

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Groups Financial Customer Relationship Management Customer relationships 59

Optimove

DECEMBER 12, 2019

Last week, we posted here the six super-useful workshops from Day 1 of our global CRM leadership event, PostFunnel Summit, that took place late October. But there are so many more wonderful bits of CRM knowledge from those two days that we must share. Panelists: Arie Tom, SVP Marketing, GlassesUSA.

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CRM Ecommerce Travel Fashion 69

Optimove

JULY 29, 2021

Major sporting events present numerous challenges to online gaming and betting operators, especially when it comes to CRM. You can learn more about it on this video: We also provided lots and lots of CRM Marketing content about other ways marketers should deal with the effects of the coronavirus.

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CRM Sports Strategy Entertainment 98

CSM Magazine

FEBRUARY 14, 2023

Appello Careline, an award-winning 24-hour careline services provider, has selected Sabio Group for its migration to a new cloud contact centre platform. CRM integration to Microsoft Dynamics has also been included in a project that involved the migration of around 300 UK-based contact centre agents.

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Groups Multi-Channel CRM Technology 52

CSM Magazine

NOVEMBER 15, 2022

The global delivery, which is being supported by Sabio Group , the digital CX transformation specialist, will help to standardise Rentokil Initial’s customer experience (CX) processes and technology. ” About Sabio Group. . ” About Sabio Group.

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Groups Self Service Multi-Channel Omni-Channel 52

Optimove

FEBRUARY 15, 2021

A well-known axiom in marketing is that – the more personalized, the better. But going from having segments/target groups, to actually personalize your marketing strategy, requires a few additional steps. For example, the number of automated journeys, the average target group size, etc. CRM Hack: Cross-Sell Principles.

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CRM Groups Measurement Video 52

Optimove

AUGUST 1, 2023

With mobile marketing, specifically push notifications for mobile apps and PWAs, sending real-time, contextual messaging is the best way to keep your players engaged; if you caught our CRM Lightning Talk at ICE 2023 , you’ll already know that real-time campaigns have 10x the engagement of their scheduled counterparts.

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Engagement Strategy Marketing Sports 96

CSM Magazine

APRIL 16, 2021

CRM stands for Customer Relationship Management. CRM software provides users with access to a range of technologies that track and report metrics related to customer interactions, sales, productivity, and much more. CRM software can help you to understand what drives your audience to interact with your products or services.

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CRM Software Social Media Customer Relationship Management 52

Win the Customer

APRIL 6, 2017

The global CRM market grew 12.3 By 2020, the market is expected to be worth $48.4 As CRM use has grown more widespread, the number of CRM options available to businesses has proliferated. But no matter which CRM solution you use, a few features are essential in today’s sales environment. billion to $26.3

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CRM Company Customer Experience Social Media 108

Magellan Solutions

MAY 14, 2021

The best support for telemarketing services is CRM. Historically, telemarketing is a marketing strategy. You must have heard of Customer relationship management or, CRM. It is not mere lip service when it comes to the international BPO market. Most businesses associate CRM with customer satisfaction. TALK TO US!

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CRM Call Center Customer Relationship Management ROI 52