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Writing a CRM Plan: Useful Tips for Students

CSM Magazine

Customer Relationship Management (or CRM) is a phrase used about how your organization engages customers. It is often assumed that CRM implies a system used in capturing information relating to customers. This is why students are often asked to write CRM plans as part of their coursework.

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What are the Main Advantages of Using CRM Software?

CSM Magazine

CRM stands for Customer Relationship Management. CRM software provides users with access to a range of technologies that track and report metrics related to customer interactions, sales, productivity, and much more. Understand Your Consumer Base. Customer Retention. Future Proofing Your Offering.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. So the initiative offers meaningful utility to many customers. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days.

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Engage, build & maintain customer relationships with a 360 degree view of your customer and your business

LoyaltyPlus

The Gap – Who is my customer? Today, a key business challenge is to manage customer relationships effectively by understanding customers and their habits. To engage customers and leverage data for improved and targeted marketing campaigns is always a challenge. Take your CRM with you and Go Web.

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How Outdoor Equipment Stores Can Give Great Customer Service

CSM Magazine

Additionally, having a responsive customer service team ready to assist with any issues or inquiries can go a long way in building trust and loyalty in your online customer base. Make sure you have a dedicated help desk in place to manage and track customer inquiries efficiently.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. Implement a CRM system: Implement a customer relationship management (CRM) system to track customer interactions across different channels.

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Kustomer’s Look Back at 2020

Kustomer

Think of all of the DTC disruptor brands with cult-like followings— yes they have chic branding, but they’ve also built a community of advocates based on how they treat (and value) their customer base. To personalize a customer’s experience, you have to know the customer—and that requires data. The result?