Totango

OCTOBER 2, 2020

Equipped with the knowledge provided by customer data, you can help your customer survive tough times by offering practical solutions that add value and ultimately contribute to customer retention during economic downturns — even ones caused by a pandemic. Customer Retention Is Your Future.

Customer Retention 118

Customer Retention Effort Score Customers Resources 118

Help Scout

MAY 12, 2021

In this article, we discuss the role of support teams in retaining customers and show how to combine high-quality, empathetic customer service with a deliberate focus on business growth. What is customer retention and how is it measured? For a subscription business, this is a clear and simple metric.

Customer Retention 115

Customer Retention Effort Score Self Service Measurement 115

BlueOcean

OCTOBER 4, 2023

Finding Bilingual Support That Suits Your Customers Best We’re an onshore Canadian contact center outsourcer and pride ourselves on delivering sophisticated (bilingual) customer care through strategic partnership. So, of course, we’re biased. You’ll want to ask about labor markets, hiring timelines, retention stats and more.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

Customer Bliss

FEBRUARY 12, 2019

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done. ” Did You Honor Your Customer? CX Click To Tweet.

Metrics 195

Metrics Chief Customer Officer Video Customers 195

Amity

OCTOBER 26, 2017

Ask anyone in sales or customer support regarding important customer success metrics, and almost always, churn is mentioned. Churn is short for ‘churn rate’ and refers to the percentage rate of customer loss or customer defection. Customer Success Metrics: Customer Health Score.

Metrics 132

Metrics Net Promoter Score Customer Success NPS 132

Kayako

MAY 16, 2018

My good friend runs a content marketing company. She decided that she also wanted to offer email marketing services, and so she built a landing page and set up LinkedIn Ad, hoping to gain some inbound leads. She sold the email marketing service to 80% of her current clients via phone. How does this apply to sales and marketing?

Customer Retention 148

Customer Retention Sales Customers Social Media 148

Education Services Group

SEPTEMBER 15, 2020

You may be asking yourself ‘if this article is about marketing and I’m in Customer Success, why am I using my precious time to read it?’ It’s about gaining insight into customer engagement to understand how they’re interacting with your company. Each of these metrics is essentially the inverse of the other.

Metrics 52

Metrics Customer Engagement Measurement Engagement 52

Gainsight

DECEMBER 2, 2019

Bookmark this collection of resources all about customer retention and stop churn in its tracks. Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. Cultivating a high retention rate will set you up for long-term success. What is Customer Retention?

Customer Retention 52

Customer Retention Resources Strategy Chief Customer Officer 52

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

Marketing 175

Marketing Handbook ROI Social Media 175

Lumoa

FEBRUARY 2, 2023

These elements, and others, are still significant today, of course. Where and how they take place has changed, of course. But the need to deliver an outstanding customer experience hasn’t. According to research, 95% of consumers believe customer experience is the key to brand loyalty. It’s for good reason.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

Bold360

OCTOBER 27, 2016

In a tight space that includes potent competitors like Vine and YouTube, metrics such as this can mean a whole lot when it comes to where companies place their marketing dollars. Inaccurate Customer Service Metrics = A Shaky Foundation. The thing about metrics is that each individual marker on its own is useless.

Metrics 93

Metrics Customer Service Marketing Self Service 93

DemandJump

NOVEMBER 4, 2020

Marketing strategies are all about customer engagement, plain and simple. But if marketing is intended to merge these two lanes - your business identity and potential customers - what’s the best way to determine if the process was successful? But in an even larger sense, MMM can help your marketing team define ROI.

Marketing 96

Marketing Return on Investment Advertising Analysis 96

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic Lynn Hunsaker. As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with.

Marketing 98

Marketing Metrics Connections Customer Retention 98

Wootric CX Blog

DECEMBER 16, 2020

Not only do returning customers require less introduction to your products and services, but they also tend to spend more than first-time customers, too. . One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. What is Net Promoter Score?

Net Promoter Score 52

Net Promoter Score Customer Retention How To NPS 52

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Research shows customer-centric companies were 60% more profitable than those not focused on the customer and those with a customer-focused CEO are more profitable than their competitors. . Of course, any organization must focus on increasing revenue and reducing expenses to earn higher profitability. .

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

Bold360

NOVEMBER 9, 2016

They are the second greatest gift any ecommerce merchant will receive in the holiday season, after the cold, hard holiday cash that can make or break an ecommerce retailer’s entire year, of course. The question is which ecommerce metrics to track, and how, in order to foster a high rate of customer retention.

Ecommerce 89

Ecommerce Metrics Abandon Rate Self Service 89

Wootric CX Blog

JULY 5, 2020

Customer Experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Customers will tell you where your PLG bottlenecks are. Metrics are essential to understanding progress on the product led growth curve.

Metrics 85

Metrics Net Promoter Score Effort Score NPS 85

CloudCherry

AUGUST 26, 2019

A separate research report by CustomerThink revealed that 74% of organizations with CX initiatives believe customer experience will overtake price and product as the key brand differentiator by 2020. Organizations can no longer assume they’re achieving “customer delight” by relying on traditional digital marketing tactics alone.

B2B 199

B2B Conference Metrics B2C 199

Lumoa

JANUARY 19, 2023

This is true both in terms of Customer Experience – e.g., are there strategic goals around CSat or NPS ? -, and in terms of broader business objective – e.g., increasing market share, reducing churn, cutting costs, etc. Project management, to ensure that projects are well organized, completed on time and meet key metrics.

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

ShepHyken

JANUARY 15, 2021

In order to really improve where customer experience is concerned, businesses need to fully understand the experience that they currently offer, and know what needs to be done to make it better. Take a look at our brief guide on how to monitor customer experience to learn how to make changes that’ll benefit your customers, and your business.

Customer Experience 134

Customer Experience How To Customer Satisfaction Metrics 134

CSM Magazine

MAY 4, 2021

Digital marketing is on a continuous rise. So are the customers’ expectations regarding the personalization of digital interactions aimed at their needs. Ninety-eight percent of marketing officials are now merging traditional marketing efforts with digital tactics to meet these expectations.

ROI 52

ROI Tips Marketing Metrics 52

TechSee

JUNE 16, 2022

Paul is a Transformational, hands-on, customer service department leader with extensive experience using performance metrics, lean process improvements, and positive leadership in building effective, efficient, and happy customer service departments. Jim Iyoob, Chief Customer Officer at Etech Global Services.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Lumoa

JUNE 14, 2023

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). And that, of course, is bad news for any business – big or small.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

ClientSuccess

APRIL 30, 2019

I’m excited to continue on with our blog series on customer success metrics. In our last post on this topic, we covered the top four categories of customer success metrics. The topic I will cover in this blog is on the top five customer success financial metrics. Customer Success Financial Metrics.

Financial 46

Financial Metrics Customer Success eBook 46

ChurnZero

FEBRUARY 23, 2023

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. Our recommendations follow below.

Management 52

Management Self Service Customer Retention Net Promoter Score 52

ChurnZero

FEBRUARY 23, 2023

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. Our recommendations follow below.

Management 52

Management Self Service Customer Retention Net Promoter Score 52

Wootric

JULY 5, 2020

Customer Experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Customers will tell you where your PLG bottlenecks are. Metrics are essential to understanding progress on the product led growth curve.

Metrics 52

Metrics Net Promoter Score Effort Score NPS 52

InMoment XI

DECEMBER 7, 2023

As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. Companies that earn $1 billion annually can expect to earn on average an additional $700 million within 3 years of investing in customer experience. What Are Customer Experience KPIs and Metrics?

Metrics 260

Metrics Net Promoter Score Measurement Effort Score 260

delighted

JULY 13, 2022

And likely, if something in your customer experience with the brand has gone awry in the past, e.g., your order didn’t ship when they said it would or the item that arrived did not look like the item you ordered, the brand was eager to make it right – and in turn, that earned your loyalty even more. Happy customers will champion your brand.

Loyalty 86

Loyalty Measurement Customer Experience Net Promoter Score 86

CustomerSuccessBox

FEBRUARY 17, 2022

If you’ve ever taken a Marketing 101 course, you’ve learned that retaining a customer is far more profitable than attracting new customers. The cost of acquiring new customers becomes very high very quickly. What is Net Dollar Retention? NDR is a metric expressed as a percentage.

Customer Retention 52

Customer Retention Metrics Examples B2B 52

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic. As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Resources dedicated to post-purchase customer experience management tend to be repurchase campaigns and loyalty programs.

Marketing 48

Marketing Metrics Connections Customer Retention 48

Kustomer

JANUARY 11, 2022

With this market only growing, there’s never been more potential for an online business to expand and see greater profits. Of course, one potential barrier to operating in a global marketplace is the fact your customers could be in any timezone. Better Customer Retention. Meeting Market Demand.

Customer Service 98

Customer Service e-support Self Service Customer Retention 98

Education Services Group

FEBRUARY 2, 2022

In 2020, Customer Success verified its strong ties to Sales, Product, and Marketing organizations, but only 51% of CS teams worked cross-functionally with Finance on a regular basis. Finance benefits too, of course. We already know that customer retention has a positive financial impact on the business.

Metrics 52

Metrics Financial Customer Success Customer Retention 52

Experience Investigators by 360Connext

NOVEMBER 20, 2014

Earlier this month, Thomasz Tungaz, a venture capitalist at RedPoint, published a blog titled “Why your SaaS Startup Needs a VP of Customer Success Sooner than you Might Think”. Customer retention is paramount in keeping a SaaS company afloat, particularly as a company matures. The Power of Association.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

CustomerSuccessBox

APRIL 29, 2022

It is because as they kept acquiring new customers, they overlooked the existing ones! As a result, customers churned and the firm couldn’t do anything about it. If not, start focusing on customer retention. Plan the best SaaS Retention strategies that ensure customers stay with you for long.

Strategy 52

Strategy Customer Retention Metrics B2B 52

Lumoa

AUGUST 23, 2021

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. The collective struggle of the pandemic has allowed for a greater understanding of vulnerability.

Customer Experience 236

Customer Experience Social Media Video Analytics 236