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Driving Growth with Customer Engagement: Kaizen Gaming’s Marketing Journey

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Marketers often face the challenge of engaging with existing and potential customers effectively and at scale to grow their customer base and quickly penetrate new markets. To learn more, request a demo.

CRM 52
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The Power of Post Purchase Journeys: How Jabra Unleashed LTV and Customer Engagement

Optimove

With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. In fact, personalization is proven to drive bottom line results.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences. Hopefully, your business has more than one customer. What Is Market Segmentation?

Marketing 260
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The Complete Retail Customer Experience Guide

InMoment XI

It can be argued that the customer experience is more important in retail than any other industry. What is the Retail Customer Experience? At its core, the retail customer experience encompasses every touchpoint a customer has with a brand, from the first interaction to post-purchase engagement.

Retail 260
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Mastering the Retail CX Landscape: A Deep Dive into NPS Trends

InMoment XI

By Simon Fraser, InMoment + Kirstin Simons, NPSx by Bain & Company NPSx by Bain & Company and InMoment recently released the State of CX: UK Consumer Trends Report , an in-depth analysis of customer perceptions on brand experiences across multiple industries.