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24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands

Storyminers

We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . VP of Customer Experience, Compellon. The most effective customer retention strategy is to focus, well, on retention. My number one customer retention strategy is talking to your customers.

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Is Your Organization Earning The Right Kind Of Profit?

Second to None

Because they were basically the only option for customers, many cable providers managed to maintain consistent profit levels and customer retention rates even though their customer service and satisfaction scores were increasingly dropping. One recent example happened in the telecommunications industry.

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Find a Vendor That Provides Insights On Top Of Data Collection

Second to None

The same way that your organization strives to provide service throughout the customer journey, so too should the vendors that your organization partners with. It is common for vendors to offer programs like mystery shopping or voice of customer survey collection at a relatively low rate, but like in any industry, you get what you pay for.

Data 54
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Design A Mystery Shopping Program That Evaluates The Online Customer Experience

Second to None

According to DataMentors , businesses that do adopt omnichannel strategies have been shown to achieve 91% greater year-over-year customer retention rates, a key signifier of a great Customer Experience.[2]. Our solutions are developed on the basis of solid research and statistical science.

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How To Consistently Create Loyal Customers

Second to None

Creating loyalty amongst your target customers serves a challenge for brands in any industry, and ultimately, those organizations that do inspire customers to return to their brand are positioning themselves for continued success. Our solutions are developed on the basis of solid research and statistical science.

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8 Voice of Customer Tools to Monitor Customer Experience

Thematic

More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. Or they might discover that they need to improve their customer service.

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Mystery Shopping is Valuable For All Brands, Not Just Restaurants and Retail

Second to None

This approach is omnipresent in the national chain restaurant and retail industries, because brand consistency plays such an important role in establishing a high customer retention rate. From there, the information is confirmed, analyzed and dispersed throughout your organization.

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