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Integrated CX: The Complete Guide

InMoment XI

How to Set Up Your Business for Integrated CX Setting up your business for integrated customer experience requires a strategic approach that encompasses technology, processes, and a customer-centric mindset. This includes website visits, social media engagement, purchases, customer support interactions, and more.

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Customer Experience Challenges According to 15 CX Experts

Lumoa

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Ian Golding, CCXP, CX Consultant and Trainer @ijgolding | blog “CX is at a very interesting point in its evolution.

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Retain Consumer Trust By Keeping Your Brand Promises

Second to None

Ensure that your brand retains a positive public perception by implementing self-assessment programs within each customer touchpoint, constantly looking to combat these moments of mistrust. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1] [link].

Consumers 109
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018?? Read the full answers: Ian Golding, CCXP, CX Consultant and Trainer @ijgolding | blog “CX is at a very interesting point in its evolution. Never underestimate the customers expectation in CX.

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Create An Online Experience That Reduces Cart Abandonment Rates

Second to None

If you are not aligning your eCommerce brand experience with the rest of your consumer touchpoints, it will be challenging to retain a positive brand perception. While this approach will help your marketing team down the road, forcing customers to create these profiles can mean 35% of transactions being dropped.[3] 1,2,3,4 [link].

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Emotion as a Driver of Customer Loyalty

Second to None

In recent years, as the concept of customer experience has gained more relevance, research has exemplified the compelling influence of customer emotion. Naturally, humans experience emotional responses at all touchpoints of the customer journey, making it an essential part of the discussion. Emotion as the Connector.

Loyalty 83
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Develop An Online Retail Channel That Adds To Your Overall Brand Experience

Second to None

However, these added instances also increase the importance and challenge of maintaining a consistent brand identity across all these different touchpoints. As these technologies become even more ubiquitous, optimized online touchpoints are now of paramount importance for any retail brand hoping to possess a leading omnichannel platform.

Retail 59