ShepHyken

JANUARY 22, 2023

13 ways to retain existing loyal clients—no matter what the market climate by Fast Company Executive Board (Fast Company) Reassuring your customer base that you value their business and want them to succeed—whether they’re up or down—is what really matters and builds better partnerships. It’s a win-win.

Customer Service 48

Customer Service Self Service Contact Center Loyalty 48

NobelBiz

OCTOBER 31, 2023

Understanding this dynamic is crucial, especially when customers are facing their most challenging times. When the pressure rises, here’s how to elevate your customer support to the next level, solidifying trust and cementing loyalty. Solicit Feedback: Encourage customers to share their experience.

Call Center 105

Call Center Contact Center Software Contact Center Social Media 105

ShepHyken

MARCH 5, 2021

With Klaviyo, you can send cart abandonment emails, execute generic email campaigns at scale, and send highly personalized emails to specific customers based on their purchase history. With hyper-personalization and segmentation of your emails, you build a close relationship with your customers. LoyaltyLion.

Tools 90

Tools Ecommerce Customer Experience Loyalty Programs 90

Currency Alliance

APRIL 13, 2017

Few men are more attuned to the forces of disruption then Charles Ehredt, managing director of the Currency Alliance, an early stage Barcelona-based digital currency company. In this interview, Ehredt expands his vision for how digital currencies have the potential to transform customer loyalty. Is that your goal?

Marketing 40

Marketing Loyalty Programs Loyalty Transportation 40

SurveySensum

JANUARY 26, 2024

Beyond the Sale: Post-Purchase/Retention Stage The post-purchase or customer retention stage is where businesses can solidify their relationship with customers, transforming one-time buyers into loyal advocates. So, what strategies do you need to use at this stage? Periodic emails with fitness tips and success stories.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Confirmit

OCTOBER 18, 2018

Customer retention refers to an organization’s processes and activities that aim at stopping customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth. By investing in customer retention strategies (e.g.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Customer Satisfaction Doesn’t Drive Loyalty Behavior.

Customer Satisfaction 92

Customer Satisfaction Customer Experience B2C Banking 92

ClientSuccess

JUNE 19, 2019

Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% more likely to try new products and spend 31% more than new users! Increasing customer retention by 5% can increase profits by 25-95%. This program rewards users with points for each dollar spent.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

Beyond Philosophy

AUGUST 15, 2019

Observational data is useful to your Customer Experience Metrics. Peppers recalls a consulting gig for a large public enterprise outside the US a few years ago that measured their NPS every month. In our Global Customer Experience consultancy , we look at the area of customer emotions.

Measurement 125

Measurement Net Promoter Score NPS Effort Score 125

Circular Edge

DECEMBER 13, 2022

Let us show you how to leverage our direct staff pool of resources to realize better insights, organizational efficiency, increased profitability and improved relationships with your suppliers and customers – and ultimately take your business to the next level. Marketing can create loyalty programs and win-back campaigns.

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Customer Satisfaction Doesn’t Drive Loyalty Behavior.

Customer Satisfaction 60

Customer Satisfaction Customer Experience B2C Banking 60

CSM Magazine

NOVEMBER 30, 2016

Incentive programs are nice, but what typically keeps customers coming back and enhances customer loyalty is that the organization provides timely, effective, efficient, and friendly customer service. Low tolerance for errors. About the Author. Robert (Bob) W.

Trends 40

Trends Customer Service Loyalty Programs Social Media 40

ClearAction

JANUARY 4, 2020

CEO’s Guide to Growth through Customer Experience Engagement Lynn Hunsaker. Customer experience engagement is a growth strategy. It’s the aim of Net Promoter Score®, CRM, loyalty programs, experiential marketing and so forth — rallying customers toward purchase volume, referrals and long-term relationships.

Engagement 48

Engagement Customer Experience Net Promoter Score Employee Engagement 48

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. Growing your customer base will always be one of the most important objectives in every stand-up meeting. Businesses spend thousands of dollars on lead generation so that they can welcome new customers into their fold.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

ShepHyken

JANUARY 23, 2023

13 ways to retain existing loyal clients—no matter what the market climate by Fast Company Executive Board (Fast Company) Reassuring your customer base that you value their business and want them to succeed—whether they’re up or down—is what really matters and builds better partnerships. It’s a win-win.

Customer Service 14

Customer Service Self Service Contact Center Loyalty 14

Currency Alliance

MAY 31, 2018

Retail, travel and FMCG brands – the kinds of brands I work with as a loyalty industry supplier – are notoriously less eager for change. To prove that I’m not just a consultant spewing rhetoric…. If based on your opinion, how do you know your target customer (with all their permutations) would agree? Corporate inertia.

Innovation 40

Innovation Company Loyalty Policies 40

Currency Alliance

MAY 31, 2018

Retail, travel and FMCG brands – the kinds of brands I work with as a loyalty industry supplier – are notoriously less eager for change. To prove that I’m not just a consultant spewing rhetoric…. If based on your opinion, how do you know your target customer (with all their permutations) would agree? Corporate inertia.

Innovation 40

Innovation Company Loyalty Policies 40

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

SurveySensum

SEPTEMBER 14, 2020

Their biggest challenge is to keep up with the existing customer base. Because if they don’t serve their customers’ strict needs, there is a high probability of churn. So, it’s high time that you treat customer experience and digital transformation as priorities and incorporate these across the organizations. .

Customer Experience 59

Customer Experience Social Media Multi-Channel Chatbots 59

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

SmartKarrot

NOVEMBER 2, 2020

It will help increase brand loyalty which translates to customer loyalty and retention.”. The global strategic marketing consulting firm has employees dispersed across the globe. As an e-commerce leader, he said, “The best tactic for customer retention is providing good, honest customer service.”

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

ProProfs Chat

DECEMBER 12, 2019

Customer Service Affecting Customer Retention. 69% of US customers state that customer service is very important to increase customer loyalty for a brand. Customer loyalty and customer service go hand in hand. B2B Customer Retention Statistics. 60% of customers agree to this fact.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Lumoa

JUNE 26, 2023

Customer Effort Score – CES Customers expect easy processes when availing of a product or service. But some purchase processes are complicated, decreasing customer satisfaction and loyalty. The customer Effort Score measures the level of effort customers need to put to use a product or service.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

SurveySensum

SEPTEMBER 7, 2023

Since Net Promoter Score is a loyalty metric it is not the right question here. And each of them has a different approach when it comes to understanding and measuring overall customer satisfaction and loyalty. Relationship NPS surveys are used to measure overall customer satisfaction and loyalty over a longer period.

NPS 52

NPS Survey Net Promoter Score Automotive 52

SurveySensum

DECEMBER 14, 2023

NPS has long been a go-to metric for businesses seeking to gauge customer loyalty and satisfaction. Improving customer experience is a multifaceted process and the simplicity of the NPS question does have some limitations that hinder you from truly understanding and addressing customer needs, no matter how robust your NPS software is.

NPS 52

NPS Customer Experience Effort Score Metrics 52

Second to None

APRIL 12, 2018

There are several types of data that restaurants may have to understand their customer base. Once you’ve established who your customer is, you can create targeted messaging, rather than a broad message to all guests, which may not speak to each individual. Customer loyalty program data. 2 [link].

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Vonage

MARCH 9, 2016

But your contact centre can become social as well: with a social media control centre you have opportunities to capture good and bad feedback from your customers proactively, without having to wait for them to come to you. Create communities that can be used for customer service, loyalty programs and more.

Social Media 120

Social Media Effort Score Loyalty Programs Feedback 120

SurveySparrow

FEBRUARY 21, 2020

It is also an indicator of the company’s overall experience and helps you to segment your customers who will be churning and the ones who are on the verge of leaving you. Even finding out your loyal customers is a huge advantage as you can get them to be a part of your loyalty program to reap greater rewards.

Metrics 52

Metrics Customer Experience Effort Score Net Promoter Score 52

SurveySparrow

DECEMBER 15, 2019

Your customers, no matter what their account size is, will be more than happy if the product/service they purchased from you is in line with their expectations. If you look at it objectively, that is all the average customer cares about. Yet one can’t deny that loyalty rewards is a good customer service strategy.

Customer Service 91

Customer Service Omni-Channel Customer Service Strategies Feedback 91

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. It’s not unusual for the very best programs to comprise 15%-30% of a business’s enterprise value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

SurveySparrow

SEPTEMBER 20, 2022

The only way to build a successful business is by ensuring that your customers are delighted every step of the way. Ken Lownie, Founder of Ken Lownie Consulting Partners. Make sure every single employee in your company knows precisely what value your customers are seeking and how he or she can impact it.”.

Customer Success 52

Customer Success Airlines Effort Score Net Promoter Score 52