ShepHyken

DECEMBER 3, 2023

Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However, without fail, I always get asked what can be done to improve customer loyalty. Connect with Shep on LinkedIn.

Customer Service 58

Customer Service Loyalty Programs Loyalty Customer Service Training 58

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Connect with Shep on LinkedIn.

Customer Service 60

Customer Service Net Promoter Score Loyalty Programs Gamification 60

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

Customer Service 60

Customer Service B2B Loyalty B2C 60

ShepHyken

FEBRUARY 25, 2024

How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. Making the program attractive and valuable to your customers is key. Connect with Shep on LinkedIn.

Customer Service 60

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 60

ShepHyken

SEPTEMBER 10, 2023

They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. How to Make Loyalty a New Business Line for your Brand? In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Connect with Shep on LinkedIn.

Customer Service 78

Customer Service Loyalty Programs Retail Loyalty 78

ShepHyken

DECEMBER 17, 2023

Loyalty beyond Points: Boost Customer Lifetime Value with a CX-First Approach by Leanne Franks (InternetRetailing) Nearly every British retailer offers a loyalty programme. My Comment: I’ve always felt the best loyalty program doesn’t come from points, miles, or perks but from an amazing customer experience.

Customer Service 58

Customer Service Customer Centricity Loyalty Programs Culture 58

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

BirdEye

APRIL 25, 2023

Connect with influencers 9. Loyalty incentives programs 15. Host seminars and workshops 18. Connect with influencers Elevate your local business to a whole new level by connecting with influencers. Make sure to update your loyalty program often so it remains fresh and exciting for customers.

Social Media 98

Social Media How To Advertising Sports 98

ShepHyken

OCTOBER 1, 2023

Speed Doesn’t Equal Success: The Limitations of AHT as a KPI by Othmar Mueller Von Blumencron (VIPdesk Connect) While top-notch products and services remain vital, the spotlight in recent years has undeniably shifted to the customer experience as a pivotal factor distinguishing one brand from another. Connect with Shep on LinkedIn.

Customer Service 63

Customer Service Contact Center Average Handle Time Customer Service Strategies 63

LoyaltyPlus

NOVEMBER 10, 2020

Loyalty programs will play a pivotal role in getting passengers back onto your aircraft, agreed? As a well-established Loyalty Solution provider, previously sold as the branded solution for a well known PSS, we are perhaps one of the best kept secrets in the airline market in terms of our own brand. Everything.

Airlines 52

Airlines Loyalty Self Service Loyalty Programs 52

ShepHyken

JANUARY 21, 2024

In this year’s report, consumers indicated that they value relationship marketing strategies, personalization and loyalty programs, while third-party tracking tools and social media advertisements continued to rank among the most unpopular. Connect with Shep on LinkedIn.

Customer Service 58

Customer Service Self Service Trends Loyalty Programs 58

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Loyalty Programs 259

C3Centricity

AUGUST 26, 2019

Whether you are connecting with your customers by mail, phone, email or the web, you need to first request permission to ask any questions and to gather the information you are looking for. More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. Make them Feel Special.

Customer Centricity 149

Customer Centricity Fashion Airlines Connections 149

SurveySensum

JANUARY 26, 2024

Utilize storytelling to create an emotional connection with your audience. Offer webinars or workshops to deepen their understanding and facilitate decision-making. This stage is crucial for fostering customer loyalty, increasing customer lifetime value , and creating a community of loyal customers.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

SurveySensum

JULY 19, 2023

This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth. The focus on personalization not only enhanced customer engagement but also fostered a deeper connection between customers and the Nike brand.

Retail 40

Retail Examples Customer Experience Social Media 40

Chadwick Martin Bailey

JANUARY 5, 2021

Taylor is a seasoned client services/relationship manager with deep and varied experience in customer satisfaction, customer experience, loyalty/affinity, AA&U, and concept testing research. For example, credit card usage and loyalty point redemptions have been all about travel and dining. That day was it for me.

Travel 59

Travel Loyalty Programs Financial Loyalty 59

ShepHyken

APRIL 24, 2023

The Power of Authentic Branding: Connecting with Customers on a Deeper Level by Syed Balkhi (CustomerThink) In today’s competitive marketplace, it is more important than ever to establish a connection with customers. We must create an experience that connects with them on an emotional level. Connect with Shep on LinkedIn.

Customer Service 12

Customer Service Loyalty Programs Tips Loyalty 12

ShepHyken

MAY 22, 2023

Loyalty Programs – A Few Best Practices by MTS Staff Writer (MarTech Series) Loyalty management encompasses more than just software or a vendor running a loyalty program. My Comment: There have been numerous articles in this weekly roundup that have focused on customer loyalty.

Loyalty Programs 13

Loyalty Programs Customer Service Social Media Culture 13

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

ShepHyken

MAY 8, 2023

Customer Loyalty and Loyalty Programs- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customer loyalty to a business. Connect with Shep on LinkedIn.

Customer Service 12

Customer Service Loyalty Programs Loyalty Tips 12

SurveySensum

JULY 4, 2023

This is the time when brands can improve their offline stores to increase customer loyalty. Loyalty Programs: Implement loyalty programs that reward customers for their continued support. Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers.

Retail 52

Retail Customer Experience Touchpoint Survey 52

SurveySensum

JULY 4, 2023

This is the time when brands can improve their offline stores to increase customer loyalty. Loyalty Programs: Implement loyalty programs that reward customers for their continued support. Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers.

Retail 52

Retail Customer Experience Touchpoint Survey 52

ShepHyken

MAY 1, 2023

Making customers’ lives easier can lead to greater loyalty, enhanced customer satisfaction, and ultimately, improved business results. Looking Ahead for Loyalty in 2023 by Meg Tronquet (Concentrix) Loyalty programs were the talk of the town in 2022. My Comment: Another one of my favorite topics is customer loyalty.

Customer Service 13

Customer Service Customer Retention Loyalty Customer Service Training 13

SmartKarrot

OCTOBER 13, 2023

By crafting experiences that cater to the specific needs of different segments, account managers can foster a deeper connection and understanding, eliminating the feeling of being ‘just another customer’ in a vast sea. The route t o customer loyalty is paved with understanding and solving their problems.

Customer Retention 10

Customer Retention Strategy Loyalty Programs Customer Centricity 10

BirdEye

NOVEMBER 29, 2023

Offer incentives and loyalty programs Ashley HomeStore implements a successful loyalty program. This program not only offers exclusive discounts, early access to sales, and rewards for repeat customers but also catalyzes fostering loyalty and boosting customer retention.

Trends 59

Trends Tips Tools Marketing 59

Optimove

JULY 12, 2021

That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. Watch the 3-minute mini-workshop or read the transcript just below it to find out: Customer Engagement – A Key Success Strategy for Any Business. What Are Some Customer Engagement Strategies? Reach Out ?at

CRM 52

CRM Customer Engagement Engagement Strategy 52

SurveySensum

APRIL 8, 2024

Authentic engagement with your audience builds community and brand loyalty. Additionally, leveraging email marketing to maintain direct communication with your customers will enhance your relationship with them, fostering loyalty and encouraging repeat business.

Strategy 52

Strategy Social Media Advertising Analytics 52

BirdEye

MARCH 17, 2023

Partnering with a HR small business consultant with existing industry connections and access to talent referrals can help you hire the right people and manage them well too. Network online or attend industry-specific events, including workshops, seminars, and conferences, to make new connections with potential clients and other consultants.

Consulting 98

Consulting Social Media Financial Strategy 98

Grade.us

JUNE 18, 2019

If you're a small business accountant, pitch library staff on the idea of running a workshop for new/prospective entrepreneurs. Be sure to give your library the upfront time they need to promote your workshop, seminar or event aggressively. Facilitate five connections for every one connection you request.

B2B 40

B2B Marketing Advertising Sales 40

Experience Investigators by 360Connext

MAY 24, 2017

Because the magic of a great customer experience is tied directly to our emotional connection to a brand. “ Am I expected to mention our loyalty program anymore? “…the magic of a great #CustomerExperience is tied directly to our emotional connection…”… Click To Tweet.

Hotels 125

Hotels Infographics Loyalty Programs Customer Journeys 125