Retently

APRIL 5, 2024

Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized. It’s about stepping into a space where digital signage is more than just screens but what draws you into a deeper connection with a brand.

Retail 78

Retail Engagement Strategy Customer Experience 78

ShepHyken

SEPTEMBER 10, 2023

For some small brands, a viral moment can be game-changing for putting their brand on the map, and for larger retailers, it can draw attention to a new product line to significantly boost sales. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Of course not!

Customer Service 80

Customer Service Loyalty Programs Retail Loyalty 80

Lumoa

AUGUST 25, 2020

Of course, the rate of churn varies across industries, but natural churn is real, and it should compel you to allocate at least some part of your marketing budget to customer acquisition strategies. BUILD LOYALTY PROGRAMS Returning customers are an asset to your brand, and you must reward their customer loyalty to keep them coming back.

Strategy 208

Strategy Chatbots Self Service Customer Retention 208

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

One Millimeter Mindset

OCTOBER 22, 2018

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. 30% of consumers are switch providers because they feel that there is no reward for loyalty. New Voice Media ). New Voice Media ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Comm100

OCTOBER 8, 2016

Relationship Marketing, an aspect of Customer Relationship Management (CRM), is the term used to describe the focus on the customer’s experience over boosting short-term metrics like acquisition and sales. Loyalty Programs. For this reason, excellent customer loyalty programs can do wonders for your customer retention plan.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

C3Centricity

AUGUST 26, 2019

Whether you are connecting with your customers by mail, phone, email or the web, you need to first request permission to ask any questions and to gather the information you are looking for. More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. Make them Feel Special.

Customer Centricity 149

Customer Centricity Fashion Airlines Connections 149

CSM Magazine

AUGUST 26, 2019

If you want your business to do better, give customers a reason to form a connection with your company. You can use market research to improve customer experience and increase sales. . Brands inspire people to take further action like spending more money or joining a loyalty program. This is just an example, of course.

Customer relationships 40

Customer relationships Sales Marketing Competitive Advantage 40

ShepHyken

OCTOBER 9, 2020

By using multi-channel, retailers manage each of them separately: offline, online, loyalty programs, etc. Getting a seamless shopping experience, of course. The store cannot help because the online and offline systems are not connected. Customer is not satisfied, the retailer loses the sale.

Retail 137

Retail Customer Experience Multi-Channel Omni-Channel 137

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

MAY 9, 2022

Various loyalty systems have been built over the years specializing and catering to clients in one sector. When such systems provide an API to connect, they inherently force the requirements of the sector onto any other client. Flexibility: sector agnostic. Adaptability: data sharing between partners.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

ClearAction

FEBRUARY 27, 2016

Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion. Resources dedicated to post-purchase customer experience management tend to be repurchase campaigns and loyalty programs. Connect People.

Marketing 98

Marketing Metrics Connections Customer Retention 98

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Kustomer

JANUARY 11, 2022

In fact, more than two billion people bought online in 2020, with worldwide e-commerce sales exceeding $4.2 Of course, one potential barrier to operating in a global marketplace is the fact your customers could be in any timezone. It’s also worth looking at implementing loyalty programs for customers who reach this level.

Customer Service 98

Customer Service e-support Self Service Customer Retention 98

ShepHyken

AUGUST 28, 2020

Though contactless payment has been around for over a decade now, more and more companies are realizing the importance of this technology as it reduces the reliance on cash payment or inserting a card into a point of sale terminal – both of which involve physical contact. Improved Customer Loyalty. WHAT ARE CONTACTLESS PAYMENTS?

Retail 121

Retail Customer Experience Technology Consumers 121

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

ProProfs Chat

DECEMBER 21, 2020

So, if your content or sales strategy fails to address a problem for your buyers, then you are likely to witness customer churn during their journey or even after they convert. Where have your sales and marketing strategies failed to keep customers engaged with the brand? They have a sales target to meet. Online Training Course.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

CSM Magazine

SEPTEMBER 4, 2019

The costs associated with acquiring new customers is higher because there is significant resource and effort placed into making the prospect aware of the product, getting them to engage with your business, and then finally turning them into actual customers that generates sales. Offer first time-purchase discounts.

Loyalty 55

Loyalty Loyalty Programs Social Media Advertising 55

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. Rebalancing loyalty program economics. The loss of value in loyalty programs has become far more visible in the past two years. migrating to new suppliers with lower operating cost.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

MARCH 24, 2020

But there are things we can do to ease the financial stress of those most affected, give customers hope, and proactively manage loyalty program liability. Currency Alliance operates a B2B SaaS loyalty currency management platform. Currency Alliance already has integrations with dozens of travel loyalty programs.

Travel 40

Travel Loyalty Programs Airlines Hotels 40

CSM Magazine

MAY 24, 2021

Customer engagement is the process of strengthening your emotional connection with your customers. At the time of this pandemic where physical interactions are eliminated or social distancing is introduced, how will you be able to engage with customers and continue to connect with them on a deeper level? Improve Your Loyalty Program.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. The good news is your loyalty program is one of the most effective ways to achieve significant differentiation.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Retently

FEBRUARY 21, 2024

It encourages engagement by allowing them to share their unique journey, which can foster a deeper connection with your brand. For instance, the online course platform Coursera implemented “How Did You Hear About Us?” Online service providers Online service providers can also glean valuable insights from these surveys.

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MAY 19, 2021

If you’re responsible for budgets, you’ll also have the added objective of keeping down development and maintenance costs which, for brands operating legacy loyalty systems, are becoming painfully high. Any brand can embrace headless loyalty services quickly and easily – even if you already have millions invested in an aging loyalty program.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

BirdEye

MARCH 17, 2023

This focus area can be sales, finance, marketing, HR, and niche operations. Partnering with a HR small business consultant with existing industry connections and access to talent referrals can help you hire the right people and manage them well too. Identifying the underlying cause of these problems can be challenging.

Consulting 98

Consulting Social Media Financial Strategy 98

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Of course, dishing out ‘value’ sounds scary to a chief financial officer. Rewards are transactional; loyalty is emotional. The answer is simple.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Totango

JUNE 27, 2019

It costs advertising dollars and requires sales people and sometimes even the collaboration of several different teams. Fosters Brand Loyalty: Customers with high customer lifetime value have proven their loyalty, and loyal customers are likely to spread good word-of-mouth about your brand and evangelize online.

Advertising 77

Advertising Loyalty Loyalty Programs Software 77

SurveySparrow

APRIL 17, 2020

Customer Experience and B2B eCommerce Sales. If you intend to foray into B2B eCommerce or wish to improve your eCommerce sales and revenue, here are some proven tips to achieve your business goals without breaking the bank. Pick the Right Technology Platform. Leverage the Power of Search Engine Optimization (SEO).

Ecommerce 52

Ecommerce B2B Tips Self Service 52

Currency Alliance

NOVEMBER 1, 2017

Of course, not all of these will go to waste. Some are simply getting accumulated by active loyalty program members and will soon be redeemed, but probably half of this balance is held by less frequent customers; and, they are unlikely to be able to put the points to much use – which will eventually lead to frustration when the points expire.

Loyalty 45

Loyalty Loyalty Programs ROI Brands 45

Currency Alliance

MAY 9, 2019

Of course, until a few years ago, there was no “mobility sector”. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. Historically, loyalty programs have proven very effective at capturing and retaining share of wallet when customer frequency is high.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56