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The Power of Customer-Focused Leadership

Blake Morgan

Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do.

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Betterment’s VP of CX On How To Create Customer-Focused Leadership

Blake Morgan

What does it take to build a disruptive, customer-centric company? It starts with customer-centric leaders. Aside from a strong digital experience, what sets Betterment apart is its customer-centric leadership. A customer focus isn’t something leaders can practice once.

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20 Customer-Centric Companies Led By Women

Blake Morgan

Looking to be customer-centric? Companies with female CEOs aren’t just more profitable —they also tend to lead in customer experience. Women thrive in customer-centric roles. Although women are still underrepresented in leadership positions, tides are changing to include more women in the C-suite.

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Customer Centric Leadership: Are You Investing in the Organisational “Ecosystem” or Your Personal “Egosystem”?

ijgolding

The question was a precursor to defining why Customer Experience needs good, strong leadership. This month, I want to ask three connected but altogether different questions: What do you do if the organisation you work for or with does NOT have strong customer focused leadership?

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Evolution of Quality Management: From Compliance to Customer-Centric

Playvox

Ask people to name three companies known for their customer-centric approach to business, and there’s a good chance some common names will surface: Nordstrom, Apple, Trader Joe’s, Patagonia, and others frequently come to mind. Companies began by creating checklists to ensure agents were meeting all requirements on calls.

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Customer-Focused Leadership Advice from United Airlines’ Former CEO

Blake Morgan

In a world with so much information, it can be easy for leaders to listen to someone tell them what customers want and follow blindly. When Oscar took over a company in disarray, he had to decide what to fix first. His decision came from sitting with customers as they flew and getting their input.

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3 Ways Bill Creelman Practices Customer-Centric Leadership

Blake Morgan

That customer-first mindset is at the core of Spindrift, from the products that are created to the messages that are shared. . Here are three ways Bill Creelman practices customer-centric leadership: . He leverages a core group of passionate customers. Taking on established beverage companies is a tall order.