Remove Company Remove Consumers Remove Industry Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Building a Customer Loyalty Program That Drives Brand Love

Kayako

If they weren’t, that company would be out of business in a virtual minute. As consumers, our needs are satisfied all around. It means consumers expect great product quality, but it’s no longer a currency that differentiates your business. Why bother with a customer loyalty program?

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Pay with points: unlocking loyalty program value

Currency Alliance

Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

The hotel industry took a major hit during the pandemic, but the aftermath was even more curious. The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 260
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Loyalty Marketing Programs: How CX Insights Can Inform Incentives

InMoment XI

The Difference Between Loyalty Marketing Programs and Customer Experience. Loyalty marketing uses a traditional company-wide approach to grow and retain customers by selling them more. Selling them more aptly summarizes the loyalty marketing mindset. In Microsoft’s study , The Consumer Data Value Exchange , 99.6%

Loyalty 260
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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. All five of this week’s articles are focused on customer loyalty.

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Essential Software Solutions: Navigating the Digital Landscape of the Restaurant Industry

CSM Magazine

The right software program can help them achieve this goal. This program will automate repetitive tasks and free up employees for jobs that add value to the company. This program may go further and help with scheduling, inventory management, supply change management, and customer service.