Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Experience Investigators by 360Connext

APRIL 27, 2021

Before jumping into tactics: Know what success looks like and communicate it across the organization. Consider what customer-centric brands are doing to earn customer loyalty. Travel your customer journey , and look for quick fixes. Make a note and then communicate these quick wins. Personalize your communications.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

ECXO

MAY 16, 2024

The customer-centric leader stays on top of customer insights A customer-centric leader, tuned into the customer voice, not only shares customer opinions but also communicates insights internally. This communication is crucial for engaging the whole team to act on customer insights and implement actions quickly.

Customer Centricity 67

Customer Centricity Leadership Customer Journeys Touchpoint 67

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

GetFeedback

JANUARY 12, 2020

What’s behind the improved performance is what some call the “loyalty effect.” Great experiences lead to higher levels of customer loyalty which, over time, not only increases revenue growth but also reduces costs. . Because the core value proposition is affordable travel. . Customer touchpoints vs. journeys.

Customer Journeys 221

Customer Journeys How To Touchpoint Airlines 221

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Rationalizing loyalty ROI vs other marketing channels.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. Why hasn’t loyalty? The result is few loyalty initiatives have kept pace with the dramatic changes of customers and their behaviors.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

ECXO

JUNE 11, 2023

It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How have they changed since the pandemic?

B2B 128

B2B B2C Touchpoint Customer Journeys 128

Currency Alliance

MAY 9, 2019

Enter: loyalty marketing. This article describes why a Loyalty Strategy will become the only long-term, sustainable point of differentiation in the mobility portal wars, because sufficient capital will find innovative growth companies and legacy players will eventually learn how to become more agile. It was a profitable discovery.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Retently

SEPTEMBER 3, 2023

Central to Airbnb’s customer-centric approach is the Net Promoter survey – a strategic tool for understanding guest satisfaction and loyalty. Join us as we analyze Airbnb’s surveys, explore their structure, and see how Airbnb redefines the travel and hospitality industry through insights.

Net Promoter Score 78

Net Promoter Score Survey NPS Touchpoint 78

Optimove

FEBRUARY 14, 2023

By delivering consistent, personalized messaging and content across multiple channels, brands create a, and by default, elevate engagement, cultivate trust and loyalty, and ultimately boost the bottom line. Delighted customers with no interest in playing the field regarding loyalty. The result?

Omni-Channel 52

Omni-Channel Marketing Hospitality Travel 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Experience Investigators by 360Connext

MAY 19, 2020

Understanding the journey from your employees’ perspective helps provide valuable perspective to encourage retention, loyalty, and even more happiness and fulfillment for the people you make your organization run. Understand those key, critical touchpoints. But WHY should they? Apply learning to different channels.

Connections 143

Connections Gamification Employee Experience Touchpoint 143

SurveySensum

JANUARY 26, 2024

From the initial interaction to the post-purchase engagement, we will understand each phase, uncovering the touchpoints that shape the customer journey. Ensuring a Positive Industry Reputation : Word of mouth travels fast, especially in the digital landscape. Key Touchpoints : Social media ad showcasing the app’s features.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ijgolding

SEPTEMBER 14, 2015

Whatever happens, I hope that they and others who read this learn from the experiences that I and my colleague Neil had travelling from South Africa to Zimbabwe and then back to South Africa – brace yourselves, it will be a rough ride!! As regular travelers, it happens. The post NO communication; NO bags; NO rooms; NO wifi!!!

Hotels 120

Hotels Communication Customer Experience Travel 120

Kustomer

FEBRUARY 25, 2022

It’s becoming clear that customers are more inclined to engage with businesses through multiple touchpoints within a single purchasing journey. The best support experiences still rely on real human interaction at specific touchpoints. Sometimes, these failures exist in specific touchpoints. Streamlines Customer Communication.

Multi-Channel 105

Multi-Channel Omni-Channel Touchpoint e-support 105

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

SurveySparrow

JUNE 21, 2023

Hence, each time you interact with a consumer, you have the chance to establish a long-lasting bond with them and win their loyalty. Therefore, by addressing this issue promptly and implementing automated systems, they improved customer satisfaction and loyalty. So let’s explore these treasures of wisdom now!

Customer Experience 52

Customer Experience e-support Touchpoint Loyalty 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

OCTOBER 11, 2018

To answer this challenge, and preserve their largest-possible market share, hotels must deploy new technologies on two fronts: inside the hotel, but also with other local places that guests visit, and at digital touchpoints before, during and after their stay. Restive guests: understanding hospitality loyalty. the luxury traveler.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Kustomer

DECEMBER 21, 2021

It’s becoming clear that customers are more inclined to engage with businesses through multiple touchpoints within a single purchasing journey. The best support experiences still rely on real human interaction at specific touchpoints. Sometimes, these failures exist in specific touchpoints. Streamlines Customer Communication.

Customer Experience 98

Customer Experience Multi-Channel Omni-Channel Touchpoint 98

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

ijgolding

APRIL 9, 2020

For over eight years now, I have been travelling around the globe, sharing knowledge with people on how to deliver the customer experience (CX) as robustly and effectively as possible. So, we are dealing with a touchpoint that can’t pick up the request. It has been an amazing, if not exhausting, journey. All-in-one CX solution.

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

TechSee

SEPTEMBER 24, 2019

Sam travels often for business. Delivering a consistent customer experience is imperative for companies that want to drive loyalty. Channel consistency: With so customer touchpoints and channels, seamless omnichannel experiences allowing customers to move back and forth from one device to another are vital. Will Sam be back?

Self Service 150

Self Service Strategy Customer Experience Hotels 150

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions. delivering more loyalty value so customers accelerate their path to rewards – keeping them engaged with your brand. The partner mix.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. But not anymore. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. – Request a Demo Now the question is which survey should you launch at which touchpoint in both Digital Retail Customer Journey and In-Store Retail Customer Journey.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. – Request a Demo Now the question is which survey should you launch at which touchpoint in both Digital Retail Customer Journey and In-Store Retail Customer Journey.

Retail 52

Retail Survey Tools Customer Experience 52

Call Experts

JULY 27, 2023

In fact, 97% of customers report that customer service is a significant factor in their choice of loyalty and brand advocacy. With the growing popularity of online shopping, call centers help businesses deliver personalized assistance, enhance the customer experience, and foster customer loyalty, according to HubSpot.

Call Center 52

Call Center Customer Service e-support Contact Center 52

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. But not anymore. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

SurveySparrow

AUGUST 14, 2023

A place where loyalty knows no bounds, and word-of-mouth spreads like wildfire. But first, did you know that 73% of customers say that a positive customer experience is a key factor influencing their brand loyalty? Positive word-of-mouth travels far and wide, becoming your secret weapon for attracting new customers organically.

Customer Experience 52

Customer Experience Effort Score Social Media Chatbots 52

CustomerGauge

JANUARY 15, 2016

The Net Promoter Score® (NPS) and its expanded version the Net Promoter System are metrics proven to measure customer loyalty. The importance of the Net Promoter Score is that it gives you insights into your customer loyalty spectrum. Relationship surveys seek to investigate a customer’s loyalty to a company/brand.

Net Promoter Score 60

Net Promoter Score Loyalty NPS How To 60

CSM Magazine

JUNE 7, 2023

Omnichannel customer service integrates multiple communication channels into a unified and seamless customer experience, giving customers the opportunity to reach you by phone, email, live chat, social media, instant messaging apps, and more, and to switch between them as they see fit without having to repeat information or start over.

Omni-Channel 98

Omni-Channel Customer Service Social Media Banking 98