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Beyond Philosophy
NOVEMBER 24, 2014
Blogs Customer Experience CEM CEO Conferences consultants consumer behaviour customer Customer Analysis customer behavior Customer Behaviour customer centricity customer emotions customer engagement Customer experience customer experience management Customer Experience Program customer experiences Customer Loyalty customer satisfaction Emotional Signature (..)
Beyond Philosophy
FEBRUARY 2, 2015
Title: The post Music: A Marketing Tool appeared first on Beyond Philosophy. “Music & How it Impacts Your Brain, Emotions.” Psychcentral.com. 16 December 2014. < < [link].
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Beyond Philosophy
NOVEMBER 4, 2014
Using smells in your Customer Experience is olfactory marketing, and it works. So what can the rest of businesses learn from them? Here are four lessons everyone can learn from a Grocery Store: 1. How it smells affects how it sells. It’s no accident that they put the flowers right at the front of the store.
Beyond Philosophy
OCTOBER 28, 2014
When there is technology deployed in a Naïve or Transactional organization, they are doing so to get the product to market as quickly as possible with fewer costs. Let’s take a closer look at each and what makes them have a Customer Focus. Area #1: Technology. Follow Colin Shaw on Twitter @ColinShaw_CX.
Beyond Philosophy
OCTOBER 8, 2014
Also, our clients Barclaycard have been in this market for years with Barclays Pingit App. By spinning off into their own entity, they can become a more prestigious brand in a new dynamic market. They have Customer-centric leadership. Furthermore, he was a part of Virgin Mobile’s team, which is again very Customer-centric.
Beyond Philosophy
JANUARY 23, 2015
As a leader or a marketer if you want an employee or a customer to change behavior, research says the best thing to do is give them positive reinforcement when they do what you want. My mum always told me, “You can catch more flies with honey than you can vinegar.” In other words, people respond better to rewards than punishments.
Beyond Philosophy
OCTOBER 29, 2014
After so much campaigning, so many questions, debates, and emotions that moved currencies and markets, the Scottish said, “No!” The effect of loss aversion in a marketing setting was demonstrated in a study of consumer reaction to price changes to insurance policies. [2] Well, there you have it! to independence.
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