article thumbnail

Conducting Customer Feedback Research with a Single Tool [CASE STUDY]

SurveyGizmo

Lewis knew that DFG’s existing survey software was overpriced, and quite frankly, not up to the task. The company needed a robust tool that would evolve with the business’s growing customer base. The Need for a Single, Affordable Survey Solution.

article thumbnail

Integrated CX: The Complete Guide

InMoment XI

In order to be successful in today’s business environment, you need to leverage all your data , not just survey data. After her most recent purchase, she reported that she was “extremely dissatisfied” with her experience in a transactional customer experience survey. Which customers can we speak to about your services?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Things to Avoid While Creating B2B Surveys

SurveySensum

You’re eager to identify areas for improvement and boost customer satisfaction. So you decide to conduct a B2B survey. However, when you send out the survey to your customer base, you’re met with a dishearteningly low response rate. The same holds for B2B surveys. So, let’s jump right in.

B2B 52
article thumbnail

5 Creative Ways to Use AI for Sentiment Analysis

Lumoa

Applying AI-powered sentiment analysis to market research gives companies a multifaceted view of how customers perceive their services or products. This involves analyzing information from various sources, including customer reviews, surveys, and social media conversations.

Analysis 208
article thumbnail

Case Study: Using Journey Mapping Workshops to Drive Change in City Government Customer Experience

Heart of the Customer

Kelly recently ran a journey mapping workshop that serves as a great case study for how customer experience tools can be used for internal clients as well as external. A quick refresher: Journey mapping is an exercise to understand your customer’s true steps, as well as the emotions that actually make up that journey.

article thumbnail

Net Promoter Score Survey Questions with Examples

SurveySensum

Customer feedbacks! You can run NPS surveys and analyze the results to understand. Running surveys with some random question ain’t gonna work. Your questions should be relevant to customers and reach them at the right time. Net Promoter Score (NPS) is a business metric that measures customer loyalty.

article thumbnail

How to Turn NPS Feedback Into Reviews, Recommendations and Referrals

Retently

Both these systems are easy to implement, and the reaped benefits will be of significant impact on the customer base. How customers can help your business grow. Create Customer Success Stories and Case Studies. Another example is Uber, which offers a free ride to the referrer and the referee.

NPS 148