Research: 80% of customers said they have switched brands because of poor customer experience, and poor customer service experiences drove the most people to switch
Qualtrics
DECEMBER 14, 2021
New research from Qualtrics and ServiceNow revealed 80% of customers said they have switched brands because of poor customer experience, and 43% of respondents said they were at least somewhat likely to switch brands after only a single negative customer service interaction. Customers were 80.4%
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