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Research: 80% of customers said they have switched brands because of poor customer experience, and poor customer service experiences drove the most people to switch

Qualtrics

New research from Qualtrics and ServiceNow revealed 80% of customers said they have switched brands because of poor customer experience, and 43% of respondents said they were at least somewhat likely to switch brands after only a single negative customer service interaction. Customers were 80.4%

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Market Position and Brand Analysis: How do consumers perceive your competitors? Evaluate their branding strategies and messages to identify their market positioning. This is how you turn regular customers into loyal advocates for your brand.

Analysis 260
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The Importance of Customer Service to the Customer Journey

Lumoa

One of the places in which the customer journey rises or falls is customer service. Your support staff acts as the face and voice of your brand and, to many customers, this is the only direct interaction they will ever have with your company. That being said, poor customer service can lead to disastrous results.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience.

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Great Customer Service Is the Basis for Future Brand Advocacy

Kayako

It is no surprise that every business dreams of achieving this state of nirvana: converting every customer into a passionate brand advocate. Brand advocates are customers who passionately and proactively recommend your brand to anyone and everyone within their circle of influence, without any expectations in return.

Brands 120
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How to Turn NPS Detractors Into Promoters

Lumoa

Unhappy customers can potentially damage your brand’s perception, spreading negative vibes about your business and seriously tarnishing your brand reputation. In fact, a new study conducted by Oracle found that 88% of customers share their negative experiences with their friends and colleagues.

NPS 208
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40 Customer Retention Statistics You Need to Know

GetFeedback

The study also found that top-performing companies are 50% more likely than their peers to have well-designed user journeys that facilitate clear communication and a seamless transaction. After having a positive experience with a company, 77% of customers would recommend it to a friend. Temkin Group ). Temkin Group ). 69% of U.S.