BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 62

Marketing Strategy Social Media Multi-Channel 62

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. This dilutes brand recognition and risks confusing followers. We’ll break it down by the numbers.

Social Media 109

Social Media Brands How To Multi-Channel 109

Peter Lavers

NOVEMBER 16, 2017

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. So, is omnichannel just well-connected multi channel?

Multi-Channel 73

Multi-Channel Omni-Channel Customer Centricity Culture 73

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

InMoment XI

JANUARY 12, 2024

This information, in turn, empowers companies to tailor their products, services, and communication strategies to meet the evolving needs of their customer base. These insights are invaluable for making informed business decisions, refining strategies, and staying ahead in a competitive market.

e-support 260

e-support Healthcare Multi-Channel Call Center 260

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” That means you need more strategies in your pocket to stand out from your competitors. Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Watch the Free Demo Now.

Strategy 52

Strategy Sales Marketing Social Media 52

SmartMessage Blog

JANUARY 28, 2024

Channel Marketing is an essential strategy for modern businesses, involving the use of various distribution channels to market products and services to consumers. Direct channels, such as face-to-face sales or direct mail, offer a personal touch and direct interaction with customers.

Marketing 52

Marketing Multi-Channel Social Media Advertising 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

TechSee

APRIL 28, 2020

On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. For many organizations, the answer lies in an effective multiexperience strategy. Omnichannel Strategy is Out. Multiexperience Strategy is In.

Customer Journeys 124

Customer Journeys Multi-Channel Strategy Omni-Channel 124

Optimove

MAY 30, 2023

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one.

B2C 93

B2C Survey Multi-Channel Marketing 93

DemandJump

NOVEMBER 4, 2020

Digital marketing is a strategy where many roads all lead customers to the same destination. How can marketing teams understand whether social media, email, search engine optimization, or a combination of all these are driving customer conversions? The answer is through digital marketing attribution.

Multi-Channel 110

Multi-Channel Marketing Social Media Analytics 110

Optimove

JUNE 1, 2023

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

Customer Journeys 98

Customer Journeys e-support Marketing Touchpoint 98

ReviewTrackers

MAY 18, 2023

Beyond monitoring and responding to reviews, marketers are developing various strategies in order to get more reviews. Not only does getting more reviews boost your search engine visibility and performance; it also helps you foster trust and strengthen your brand reputation in places where consumers are looking and talking.

Brands 123

Brands Multi-Channel Case Study Automotive 123

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media How To Healthcare 57

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. ” Brand management becomes holistic.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Lumoa

APRIL 28, 2024

But how can you support your customers on all the different channels they reach out on and offer a personalized yet unified response? They offer you one space where you can collect all the customer feedback, analyze it, report it, and adjust your cx insights strategy by collecting. That’s where customer experience platforms come in.

Self Service 208

Self Service Customer Journeys Analysis Feedback 208

Optimove

JANUARY 5, 2023

Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. For instance, there’s a lot that Lottery brands could learn from Casino operators when it comes to segmentation, messaging, and the various marketing channels they use to communicate with players.

CRM 52

CRM Brands Multi-Channel Analysis 52

SmartMessage Blog

JUNE 6, 2023

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

Communication 52

Communication Marketing How To Multi-Channel 52

SmartMessage Blog

JANUARY 21, 2024

What is a Marketing Platform? Marketing platforms are comprehensive tools that empower businesses to manage and automate various aspects of their marketing strategy effectively. Centralizing these functions streamlines processes and enhances campaign effectiveness of marketing campaigns.

Omni-Channel 59

Omni-Channel Multi-Channel Social Media Analytics 59

BirdEye

MARCH 5, 2024

This practice, done by social media monitoring tools, enables brands to keep a pulse on their online reputation and insights into consumer behavior and emerging trends. This social media statistic makes it very clear that a centralized approach to monitoring is important for brands spread across locations to drive impactful outcomes.

Social Media 57

Social Media Multi-Channel Trends Tips 57

BirdEye

JANUARY 17, 2024

Juggling multiple social media profiles across various locations is no small feat — it’s a make-or-break task for your brand’s online presence. And the wrong post at the wrong time can torpedo your brand’s reputation faster than you can say “delete!” Posting without guardrails in place is risky business.

Social Media 107

Social Media Multi-Channel Software Feedback 107

Magellan Solutions

AUGUST 18, 2023

Sales optimization is essential for businesses to flourish in a competitive market. Sales optimization enhances customer experiences, fosters brand loyalty, and drives long-term success. AI tools for sales can predict sales performance by analyzing historical data and market trends. It goes beyond attaining targets.

Sales 98

Sales Tools Marketing Multi-Channel 98

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

Data 52

Data Marketing Multi-Channel B2C 52

BirdEye

MAY 13, 2024

Are you tired of guessing your audience’s preferences and the keys to a successful marketing campaign? The best audience insights for your business depend on your marketing campaign needs, business objectives, budget, and more. How well you know your audience determines the success of your marketing campaigns.

Tools 62

Tools Social Media Multi-Channel Advertising 62

Optimove

JUNE 1, 2023

Customer marketing has the power to transform businesses and change bottom lines. Leading business consultants such as Gartner and Forrester consider customer loyalty a top priority for marketing decision-makers worldwide. Utilizing it systematically can make a real difference to a brand’s bottom line.

Marketing 52

Marketing Multi-Channel Analytics ROI 52

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Social Media Sports 82

BirdEye

AUGUST 28, 2023

Having a social media profile is one thing, but successfully implementing a strong social media management strategy is a different story for a business. And that’s even more true in a market that experiences rapid growth and constant change. Your social media profile amplifies your brand and your brand’s purpose.

Social Media 52

Social Media Strategy Entertainment Multi-Channel 52

BlueVenn

APRIL 24, 2018

Not least because tracking the results of marketing spend using these traditional methods is much harder than through digital mediums. Now, marketers have to utilize all their marketing channels to ensure that a message is seen, and heard.

Multi-Channel 45

Multi-Channel Marketing Software Touchpoint 45

Optimove

JANUARY 3, 2023

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions. . #6 5 – Measure what actually matters.

B2C 59

B2C Marketing Multi-Channel CRM 59

SurveySparrow

SEPTEMBER 5, 2023

Have you ever wondered what makes some automotive brands stand out from the rest? Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. Consider your favorite coffee shop.

Automotive 52

Automotive Trends Strategy Customer Experience 52

Aveus

NOVEMBER 25, 2019

An omni-channel approach will help you expose and address key inconsistencies as customers attempt to learn about and purchase healthcare services, ultimately leading to better loyalty for your brand. Typically, organizations work in silos when it comes to channel development – for the customer it’s one seamless experience.

Omni-Channel 213

Omni-Channel Healthcare Multi-Channel Conference 213

SurveySparrow

JUNE 19, 2023

Digital customer experience is the sum of all customers’ online interactions with your brand. A smooth, engaging, and effortless digital experience can turn potential customers into loyal brand advocates. Here are a few steps you can take to design a customer experience strategy to the next level.

Strategy 52

Strategy Customer Experience How To Customer Journeys 52

ReviewTrackers

JULY 23, 2018

7 Social Media Marketing Strategies to Drive Results . That’s why you have to develop an execution strategy; otherwise, your content runs the risk of falling through the cracks. Do you want to increase brand awareness, drive higher customer engagement, generate leads, or reduce marketing costs?

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

SmartMessage Blog

JUNE 1, 2023

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

Communication 40

Communication Marketing How To Multi-Channel 40

TechSee

OCTOBER 9, 2018

This penchant for technology has shaped their consumer behavior and preferences, and brands must tailor their customer service strategies to suit Millennials’ attributes. each day and often engage in “tech multi-tasking,” such as setting a date via messaging app while while watching Netflix and tweeting about it.

Omni-Channel 359

Omni-Channel Self Service Customer Service Virtual Agent 359