Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

CloudCherry

JULY 25, 2018

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. Optimizing technology. Likelihood to use leading-edge technology solutions.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. My Comment: And as long as we’re on the topic of loyalty programs, here’s another informative article.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

TechSee

MAY 19, 2021

Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. New Technologies to Improve Customer Service. Let’s take a look at some of the hottest new technologies that are improving customer service this year.

Technology 159

Technology Self Service Customer Service Competitive Advantage 159

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. The customer experience (CX) is a customer’s impression of an organization or brand based on their interactions with you. Technology, mainly eCommerce , has changed the way people shop. Why does consistency matter?

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

AWS Machine Learning

NOVEMBER 26, 2023

Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. The following table is an example of a brand showing the same set of actions to all users.

Loyalty 81

Loyalty Brands Loyalty Programs Multi-Channel 81

Customers That Stick

SEPTEMBER 18, 2014

Here’s a look at how to target Millennials effectively through loyalty programs. A recent study by Bond Brand Loyalty found that nearly 70 percent of those surveyed said they’d change where they shop because of the presence of a quality loyalty program, indicating that Millennials are highly responsive to retailer loyalty programs.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

Oracle

SEPTEMBER 16, 2020

Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. Accelerate the adoption of new technology.

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology is increasingly becoming a way of getting things done for most businesses. The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 What is Metaverse Technology and How Has it Benefited Businesses? billion in 2030.

Technology 59

Technology Tourism Travel Entertainment 59

Beyond Philosophy

JUNE 11, 2015

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Retently

APRIL 5, 2024

Retailers leverage AI technology, such as chatbots and predictive analytics, to enhance customer experiences by providing immediate assistance and personalization. However, with technological advancements, now most companies operate in both spaces: in-store and online. Hence, in physical stores, the experience is tactile and sensory.

Retail 78

Retail Engagement Strategy Customer Experience 78

SurveyGizmo

NOVEMBER 4, 2021

COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. This includes trying new brands, new retailers, and new generics. But the great brand realignment isn’t over. How will we bring the mojo back in 2022?

Loyalty 95

Loyalty Brands eBook Loyalty Programs 95

Strativity

MAY 25, 2023

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. But the success of these programs has as much to do with insights as technology.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

ShepHyken

MARCH 25, 2024

According to an article in Craving Tech, organizations that have integrated this new technology into their operations saw a 25% boost in customer satisfaction in 2023. Companies—from JetBlue to Dunkin’ to Walmart—will push loyalty programs to attract both new and returning customers.

Loyalty Programs 77

Loyalty Programs Hotels Customer Service Hospitality 77

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

InMoment XI

FEBRUARY 7, 2024

What’s more, they expect brands to adapt to as their needs and expectations inevitably evolve. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Consumers are more likely to engage with and stay loyal to brands they trust.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. This list goes on. The truth must be told.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Market Position and Brand Analysis: How do consumers perceive your competitors? Evaluate their branding strategies and messages to identify their market positioning. This is how you turn regular customers into loyal advocates for your brand.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

Blake Morgan

JUNE 6, 2023

That’s the reality for customers of some of the world’s leading beauty brands, thanks to an innovative digital strategy that combines technology and the human touch. Brands now have incredible opportunities to embrace digital storytelling. One of the hallmarks of Orveon Global’s beauty brands is live chat.

Brands 52

Brands Loyalty Programs Innovation Connections 52

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. I agree with the title.

Customer Service 66

Customer Service Loyalty Programs Contact Center Financial 66

Michelli Experience

MARCH 11, 2016

Mobile technology has reached unprecedented levels on innovation. Everyday mobile users have come to expect higher forms of engagement, and they’re pushing the smartphone’s technological progress in an interesting direction. Two: Mobile Loyalty Programs Work. Buyers love feeling like “part of the program.”

Technology 100

Technology Company Marketing Loyalty Programs 100

ShepHyken

SEPTEMBER 10, 2023

They quickly switch from one brand to another if these needs aren’t met. For some small brands, a viral moment can be game-changing for putting their brand on the map, and for larger retailers, it can draw attention to a new product line to significantly boost sales. How to Make Loyalty a New Business Line for your Brand?

Customer Service 80

Customer Service Loyalty Programs Retail Loyalty 80

2020 Research

SEPTEMBER 1, 2022

Good branding. No matter the state of the world, your branding strategies will determine where you fit in. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions. And the best way to do that? Don’t Expect Your Customers to Be Loyal. The Bottom Line.

Brands 52

Brands Banking Advertising Loyalty 52

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

ShepHyken

FEBRUARY 25, 2024

As the technology gets better, cheaper and easier to use — a far cry from the stiff, robotic chatbots of just a year or two ago — more companies will embrace it. This is a cornerstone of customer obsession — when customers are “obsessed” with a brand. Making the program attractive and valuable to your customers is key.

Customer Service 61

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 61

Alida

MARCH 27, 2018

The action-packed, half-day meetup explored how leading brands in Asia are building emotion-rich brand experiences, while improving customer lifetime value and market share through customer relationships. Compete against the gold standards of CX—set by brands like Uber or Airbnb. From big data to insight.

Brands 124

Brands Hotels Rewards Programs Insurance 124

ShepHyken

FEBRUARY 18, 2024

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program. Seriously, there are good tips.

Customer Service 61

Customer Service Net Promoter Score Loyalty Programs Gamification 61

ShepHyken

APRIL 26, 2021

ZDNeT) Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. One of the main points is that customer service is becoming the face of a brand. Think about that!

Customer Service 134

Customer Service Loyalty Programs Social Media Contact Center 134

CSM Magazine

FEBRUARY 29, 2024

This will increase the likelihood of customers making a purchase and returning to your brand. Create consistent branding: Ensure that your brand’s messaging and visual identity are consistent across all channels. Personalize these programs based on customer behavior and preferences.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

ShepHyken

DECEMBER 26, 2022

Retail Customer Experience) The year 2022 was a year of rebound, rebirth and technology as retailers, coming out of COVID-19, were centered on pulling shoppers back into stores while tackling a challenging supply chain scenario. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey.

Loyalty Programs 64

Loyalty Programs Customer Service Self Service Retail 64

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

AUGUST 21, 2023

Leverage Technology In today’s digital age, customers want to engage with retailers through technology. By implementing the right technology, such as chatbots or AI-powered chat assistants, you can create a more personalized and convenient shopping experience for your customers.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. Agile technology businesses, meanwhile, take advantage with gusto of the retail establishment’s sluggishness in embracing change. Tesco had once been considered a market leader in launching its loyalty program. Currency Alliance can help. xi] [link].

Retail 110

Retail Brands Banking Loyalty Programs 110

Win the Customer

SEPTEMBER 12, 2023

Traditional businesses often face the challenge of adapting to new customer expectations and technologies. Embracing Technology: A Gateway to Innovation 1. Customized Loyalty Programs Loyalty programs have been a staple of customer engagement for decades.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59