Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Why should investing in loyalty be different?

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Oracle

SEPTEMBER 16, 2020

Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. Accelerate the adoption of new technology.

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

InMoment XI

FEBRUARY 7, 2024

What’s more, they expect brands to adapt to as their needs and expectations inevitably evolve. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Consumers are more likely to engage with and stay loyal to brands they trust.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

Lumoa

FEBRUARY 9, 2023

The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Retently

APRIL 5, 2024

It’s an environment where shoppers feel understood and valued at every touchpoint. Retailers leverage AI technology, such as chatbots and predictive analytics, to enhance customer experiences by providing immediate assistance and personalization. What sets an exceptional retail customer experience apart? Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

Customer Service 68

Customer Service Loyalty Programs Contact Center Financial 68

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. This list goes on. The truth must be told.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Retently

OCTOBER 1, 2018

What’s more, it seems that 51% of customers leave a brand because of poor experiences, and 81% of consumers say them switching brands could have been prevented by the business in question. It’s likely because many brands don’t understand consumers. Also, it helps you improve all touchpoints. What Is the Customer Journey?

Customer Journeys 107

Customer Journeys Touchpoint Social Media How To 107

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.

Loyalty 59

Loyalty Trends Data Marketing 59

NobelBiz

OCTOBER 24, 2023

Both the customer experience map and the journey map are essential tools for businesses aiming to understand and improve the interactions their customers have with their brand. The customer experience map is a powerful tool that allows businesses to gain a comprehensive understanding of customer interactions with their brand or service.

Customer Journeys 104

Customer Journeys Customer Experience Contact Center Touchpoint 104

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Lumoa

NOVEMBER 21, 2023

But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis. Thankfully, the most relevant AI development technologies evaluating customer feedback rely on sentiment analysis. And this was just one example.

Analysis 208

Analysis Feedback Social Media Chatbots 208

ProProfs Chat

MAY 28, 2020

No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward, one transaction at a time. . However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty?

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Lumoa

JUNE 26, 2023

Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

CSM Magazine

FEBRUARY 29, 2024

This will enable you to provide a seamless experience across all touchpoints. This will increase the likelihood of customers making a purchase and returning to your brand. Create consistent branding: Ensure that your brand’s messaging and visual identity are consistent across all channels.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

ShepHyken

FEBRUARY 18, 2024

I do like the customer experience definition, which is every touchpoint from the first interaction until the customer is no longer doing business with you. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup.

Customer Service 62

Customer Service Net Promoter Score Loyalty Programs Gamification 62

SurveySensum

JULY 7, 2023

But this wasn’t a coincidence; it was the result of leveraging technology and mapping their customers’ journeys. This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers. If yes, then this blog is for you.

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

SurveySensum

JULY 7, 2023

But this wasn’t a coincidence; it was the result of leveraging technology and mapping their customers’ journeys. This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers. If yes, then this blog is for you.

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

ShepHyken

OCTOBER 6, 2023

In 2023, businesses face unique challenges in understanding and retaining their customer base. In this piece, we will help you navigate the intricacies of building customer loyalty and how to use unconventional tools and technology to achieve success. You can also gain valuable insights from the built-in analytics.

Loyalty 62

Loyalty Tools Social Media Loyalty Programs 62

SurveySensum

AUGUST 24, 2023

And this will enable you to retain your customers and make them feel loyal to your brand. But this is a reality that many brands are unable to understand. 11 Brands That are Using Self-Service Options To Reduce Customer Effort In The Best Way Possible 1. So why not learn from them? Frustrating, right?

Self Service 52

Self Service Brands Effort Score Airlines 52

ShepHyken

DECEMBER 26, 2022

Retail Customer Experience) The year 2022 was a year of rebound, rebirth and technology as retailers, coming out of COVID-19, were centered on pulling shoppers back into stores while tackling a challenging supply chain scenario. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey.

Loyalty Programs 65

Loyalty Programs Customer Service Self Service Retail 65

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

ShepHyken

JANUARY 2, 2023

Entrepreneur) Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: How do we create customer loyalty? My Comment: I love learning from major brands (like Walmart and McDonald’s).

Customer Service 65

Customer Service Loyalty Programs e-support Loyalty 65

BirdEye

MARCH 10, 2022

In such an environment, the businesses that win are those who deliver superior customer experiences from the very first touchpoint. Customer experience is the sum of all the experiences that your customer has across every touchpoint. Why customer experience is key for loyalty programs. What is customer experience?

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

CSM Magazine

AUGUST 21, 2023

Leverage Technology In today’s digital age, customers want to engage with retailers through technology. By implementing the right technology, such as chatbots or AI-powered chat assistants, you can create a more personalized and convenient shopping experience for your customers.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. This article describes how those leading a brand’s loyalty program need to think beyond a static reward catalog.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. This article describes how those leading a brand’s loyalty program need to think beyond a static redemption catalog.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

SurveySensum

JULY 4, 2023

This is the time when brands can improve their offline stores to increase customer loyalty. Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers. Optimizing Touchpoints for a Memorable Experience Customers go through many touchpoints when shopping in-store.

Retail 52

Retail Customer Experience Touchpoint Survey 52

SurveySensum

JULY 4, 2023

This is the time when brands can improve their offline stores to increase customer loyalty. Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers. Optimizing Touchpoints for a Memorable Experience Customers go through many touchpoints when shopping in-store.

Retail 52

Retail Customer Experience Touchpoint Survey 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 7, 2021

Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. AI is important, but still hard to harness – so it may still be years before anything truly significant is happening in loyalty with AI.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52