Brands Gamification Loyalty Programs Technology 
ShepHyken
MAY 26, 2023
This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.
Optimove
APRIL 27, 2023
By the time you get back to the office, you’ll have spent your entire lunch hour enjoying the fun of app gamification — and with a recent study by App Annie telling us that 70% of the world’s 2,000 largest companies are using gamification in their mobile apps, you won’t be alone. Increased spend?
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Lumoa
FEBRUARY 9, 2023
The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025.
Currency Alliance
FEBRUARY 10, 2021
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.
Retently
APRIL 5, 2024
Retailers leverage AI technology, such as chatbots and predictive analytics, to enhance customer experiences by providing immediate assistance and personalization. However, with technological advancements, now most companies operate in both spaces: in-store and online. Hence, in physical stores, the experience is tactile and sensory.
Currency Alliance
MAY 20, 2024
Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.
ShepHyken
FEBRUARY 18, 2024
My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program. Seriously, there are good tips.
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