Oracle

FEBRUARY 12, 2021

Now more than ever, brands are shifting their strategies to focus on retaining and engaging existing customers. In today’s world, smart brands build emotional connections with customers, cultivate brand advocates, and create communities to enable growth. Connect to customers through loyalty campaigns.

Loyalty Programs 56

Loyalty Programs Loyalty Omni-Channel Connections 56

Oracle

APRIL 8, 2021

Welcome to Experience TV, a LIVE show on social channels about the economic revolution we’re living through, the Experience Economy, where brands compete on the quality of their customer experiences. Here on SmarterCX, you’ll find the replay of each episode and all resources mentioned within. I’m not alone!

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

ShepHyken

MARCH 25, 2024

Each week, I read many customer service and customer experience articles from various resources. Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand.

Loyalty Programs 76

Loyalty Programs Hotels Customer Service Hospitality 76

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Convenience: First Among Equals.

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

Strativity

MAY 25, 2023

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. But the success of these programs has as much to do with insights as technology.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Currency Alliance

NOVEMBER 7, 2017

Smartphones and social networks have transformed the way people shop and interact with brands. Indeed they have changed customers’ expectations of brands greatly. Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Market Position and Brand Analysis: How do consumers perceive your competitors? Evaluate their branding strategies and messages to identify their market positioning. This is how you turn regular customers into loyal advocates for your brand.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

Lumoa

MAY 19, 2022

The Impact of Customer Satisfaction and Loyalty All ecommerce companies want customers that purchase products on a regular basis, are loyal to the brand, and share their experiences with their inner circles. Loyal customers can result in more referral sales and a higher loyalty program subscription rate.

Report 208

Report Ecommerce Retail Customer Satisfaction 208

ShepHyken

OCTOBER 25, 2021

Each week I read many customer service and customer experience articles from various resources. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. I’m a big believer that the typical loyalty program is actually a marketing program.

Customer Service 143

Customer Service Loyalty Programs Chatbots Loyalty 143

ShepHyken

APRIL 26, 2021

Each week I read a number of customer service and customer experience articles from various resources. One of the main points is that customer service is becoming the face of a brand. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles. Here are my top five picks from last week.

Customer Service 133

Customer Service Loyalty Programs Social Media Contact Center 133

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

CloudCherry

JULY 25, 2018

For their purposes, an Iconic firm is one that maintains “the highest levels of customer experience and have world-leading brand recognition” and also possess other key distinctions from their counterparts, such as: Being omnichannel leaders. The report focuses on “Iconic firms” and contrasts them to those that are not iconic.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

ShepHyken

FEBRUARY 18, 2024

Each week, I read many customer service and customer experience articles from various resources. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Here are my top five picks from last week.

Customer Service 60

Customer Service Net Promoter Score Loyalty Programs Gamification 60

ShepHyken

JANUARY 7, 2024

Each week, I read many customer service and customer experience articles from various resources. The first trend that caught my eye had to do with paid loyalty programs. Yes, people will pay to be in a program that offers perks, discounts, and more. My Comment: What makes some companies and brands great?

Customer Service 65

Customer Service Loyalty Programs Contact Center Financial 65

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

ShepHyken

FEBRUARY 25, 2024

Each week, I read many customer service and customer experience articles from various resources. How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences.

Customer Service 60

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 60

ShepHyken

DECEMBER 26, 2022

Each week, I read many customer service and customer experience articles from various resources. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts.

Loyalty Programs 64

Loyalty Programs Customer Service Self Service Retail 64

ShepHyken

SEPTEMBER 10, 2023

Each week, I read many customer service and customer experience articles from various resources. They quickly switch from one brand to another if these needs aren’t met. My Comment: If a post goes “viral” and brings a lot of attention to a company or brand, there is an opportunity for customer acquisition.

Customer Service 78

Customer Service Loyalty Programs Retail Loyalty 78

CX Journey

OCTOBER 24, 2018

Show That You Care Seventy-nine percent of people want to know that a brand cares before they buy something. Brands that show they understand what the customer needs and that have a strong commitment to delivering a solution attract loyal followers. Offer a Guarantee People want a positive experience from brands.

Omni-Channel 237

Omni-Channel Customer Experience Social Media How To 237

ShepHyken

OCTOBER 29, 2023

Each week, I read many customer service and customer experience articles from various resources. Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason.

Customer Service 63

Customer Service Loyalty Programs Ecommerce Loyalty 63

ShepHyken

JUNE 6, 2022

Each week I read many customer service and customer experience articles from various resources. Why Chick-fil-a Is One of the Most Loved Brands by John Dijulius. And when an expert at John’s level shares commentary on one of the most iconic brands in the service and CX world, we have to pay attention. I love his articles.

Customer Service 67

Customer Service Loyalty Programs Hotels Loyalty 67

ShepHyken

JANUARY 2, 2023

Each week, I read many customer service and customer experience articles from various resources. Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business. Entrepreneur) Customer loyalty is an essential source of revenue for any business.

Customer Service 64

Customer Service Loyalty Programs e-support Loyalty 64

ShepHyken

JUNE 7, 2021

Each week I read a number of customer service and customer experience articles from various resources. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Absolutely!

Customer Service 132

Customer Service Loyalty Programs Customer Journeys Customer Centricity 132

ShepHyken

DECEMBER 3, 2023

Each week, I read many customer service and customer experience articles from various resources. My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. million evaluations across more than 3,000 brands.

Customer Service 58

Customer Service Loyalty Programs Loyalty Customer Service Training 58

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Magellan Solutions

SEPTEMBER 27, 2023

This way, you can build trust and confidence in your brand and make your customers happy. They will also form an emotional connection with your brand because they feel valued and respected. No more wasted time or resources – we’ve got every request squared away. Happy customers are loyal customers. Forget the chaos.

Loyalty 52

Loyalty Loyalty Programs Call Center Customers 52

ShepHyken

JANUARY 25, 2021

Each week I read a number of customer service and customer experience articles from various resources. It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. My Comment: Here’s a great article about customer loyalty. Some loyalty programs are actually marketing programs.

Customer Service 154

Customer Service Guest Experience Loyalty Programs Hospitality 154

ShepHyken

DECEMBER 17, 2023

Each week, I read many customer service and customer experience articles from various resources. Also included are short summaries of the customer-centricity strategies from five of the most recognizable brands on the planet. The exchange is straightforward: customers get benefits; the brand gets loyal customers.

Customer Service 58

Customer Service Customer Centricity Loyalty Programs Culture 58

ShepHyken

FEBRUARY 4, 2024

Each week, I read many customer service and customer experience articles from various resources. Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. My Comment: Most loyalty programs are marketing programs.

Customer Service 60

Customer Service B2B Loyalty B2C 60

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Real-Life Brand Example: Disney+ Disney+ is a prime example of how personalization transforms customer experience. This commitment creates Apple enthusiasts, turning users into brand advocates.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

ShepHyken

MARCH 28, 2022

Each week I read many customer service and customer experience articles from various resources. The article’s author emphasizes the need for brands and people to bring a personal/real element into the customer experience. What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly.

Loyalty Programs 64

Loyalty Programs Customer Service Hotels Entertainment 64

ShepHyken

APRIL 25, 2022

Each week I read many customer service and customer experience articles from various resources. Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. My Comment: Next on our top 5 is a list of why your loyalty program might need an update.

Customer Service 64

Customer Service Loyalty Programs Loyalty Competitive Advantage 64

ShepHyken

JANUARY 21, 2024

Each week, I read many customer service and customer experience articles from various resources. The payoff comes when you replace a fired customer with one easier to do business with, that is, one who does not rob your organization of monetary resources and your employees’ time and passion. Here are my top five picks from last week.

Customer Service 58

Customer Service Self Service Trends Loyalty Programs 58

CSM Magazine

AUGUST 21, 2023

Technology can also help to reduce wait times, improve order accuracy, and make it easier for customers to communicate with your brand. By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Comm100

OCTOBER 8, 2016

If your company has the resources, sometimes offering customers one-on-one attention with an agent can help establish a strong connection that might inspire a customer to stick around. Branding and Design Techniques. Loyalty Programs. Try creating materials like: Seminars/Webinars. Special Reports. White Papers.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

ShepHyken

JUNE 21, 2021

Each week I read many customer service and customer experience articles from various resources. The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. Do your rewards hit the “must-have” mark that turns casual customers into brand fans?

Rewards Programs 78

Rewards Programs Customer Service Loyalty Programs Loyalty 78

ShepHyken

FEBRUARY 1, 2021

Each week I read a number of customer service and customer experience articles from various resources. Improve Your Customer Outcomes With 5 Customer Service Best Practices from Leading Consumer Shipping Brand FedEx by Veronica Krieg. Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS.

Customer Service 137

Customer Service Rewards Programs B2B Loyalty Programs 137