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Top 3 Ways to Turn Customer Feedback into Customer Advocacy

AskNicely

Why Customer Advocacy? Win New Customers — Leverage word-of-mouth marketing to build strong acquisition campaigns and create brand loyalty through real-time customer feedback. Increase Revenue — Loyal customers spend 67% more than new customers. Reduce Churn — Loyal customers stay with you longer.

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CX Tech to Grow Your SMB in 2018

Oracle

Yes, the copy, tone, and brand identity you curate can be nurtured through smart design and interaction—but the right technology will allow you to create a superior CX that will, in the long run, be your brand’s differentiator. A CRM lets you streamline your customer service offering in one place and analyze interactions.

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Guest Post: 5 Lessons Your Customer Service Team Can Learn From Disney

ShepHyken

Disney can be considered the master of creating magical moments for the customers when it comes to delivering world-class customer experience. In this increasingly competitive global economy, Disney has emerged as a leader in creating lifetime customer relationships. Deliver Personalized Services. Wrapping Up.

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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

There will always be different types of customers for your products and services. This eye-opening case study states that “segmentation has been vital to the success of NIVEA Sun and allowed the brand portfolio to grow to over 40 products.” The answer is to simply provide outstanding customer service. Conclusion.

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The Best Customer-Centric Uses of Data

Totango

You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product. Doing so will help you raise satisfaction rates and cultivate lifetime customers. Customer-centric uses of data help ensure every employee knows their role and what information to gather.

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The Rise of the Customer Insight Business

CSM Magazine

However, as businesses struggle to keep on top of the growing mass of customer information stored in disparate siloes, it can result in customers living in a different universe to your brand. Google, Tesla Motors, Netflix, Nando’s and Bauer Media are all building brands around their fans. This is a costly mistake.

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How to Create Customer Journey Maps That Work

CSM Magazine

What is a Customer Journey Map? Customer Journey Maps are a visual representation of a customer’s relationship with your people, products, services and brand over time. Journey maps may be created for various customer segments. They can be for internal and external customers. The Customer Journey.