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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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7 Customer Loyalty Programs In Retail That Actually Works

SurveySensum

And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. According to Fortune Business Insights , the global loyalty management market size was valued at $5.29 Points-Based Loyalty Programs Starbucks has a points-based loyalty program.

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5 Ways to Make Customers Fall in Love with Your Loyalty Program

Oracle

Now more than ever, brands are shifting their strategies to focus on retaining and engaging existing customers. In today’s world, smart brands build emotional connections with customers, cultivate brand advocates, and create communities to enable growth. Connect to customers through loyalty campaigns.

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Customer retention in the telecom industry – new thinking

TechSee

With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn. Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases.

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10 ways to increase customer loyalty in the restaurant industry 

Happy or Not

In the competitive landscape of the restaurant industry, the secret sauce to long-term success that allows you to drive repeat business lies not just in the kitchen but in the hearts of your customers. Empower your employees Your staff is the frontline of your customer experience.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What do customers expect from contact centers?

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Why Apple’s NPS is the best in the Industry?

SurveySparrow

It’s calculated by asking customers how likely they are to recommend a company’s products or services to a friend or family member on a scale of 0-10. Well, put simply, it’s the best in the industry. As of 2022, Apple’s NPS score is 72 — almost 20 points higher than the industry average of 54.

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