InMoment XI

SEPTEMBER 28, 2022

In my role at InMoment, I work with brands to generate and evaluate ideas to attract new customers, delight existing customers and identify strategic initiatives. 3 Areas Where Human Expertise Makes a Valuable Contribution to Customer Experience. Customer Journey Mapping. Qualitative Research.

Customer Journeys 558

Customer Journeys Customer Experience Exercises Consulting 558

Experience Investigators by 360Connext

JULY 7, 2020

Why Create Customer Journey Maps? Journey maps can be extraordinarily impactful upon how an organization approaches their products, services, and interactions. Stop for a moment and imagine a customer journey map in your mind. Customer journey maps are tools to solve your business challenges.

Customer Journeys 208

Customer Journeys Handbook Tools ROI 208

Blake Morgan

JANUARY 24, 2023

Easing those fears and delivering a personalized and convenient experience starts with knowing where customers are on their journey. That’s where detailed customer journey mapping comes in to help brands understand the unique needs of their customers and provide relevant, empathetic service.

Customer Journeys 72

Customer Journeys Customers Brands Customer Experience 72

Alida

DECEMBER 9, 2016

A customer journey map is a simple idea that has become overly complicated. At its core, a customer journey map tells the story of a customer’s experience. It begins at initial contact, develops with engagement and forms a long-term relationship between a brand and its customers.

Customer Journeys 224

Customer Journeys How To Touchpoint Social Media 224

C3Centricity

FEBRUARY 20, 2018

A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. Already there, you can see that they have an incomplete customer journey mapping process. Click To Tweet.

Customer Journeys 195

Customer Journeys Hotels Touchpoint CRM 195

Education Services Group

JULY 18, 2023

So…quick question: What is a customer journey map? A customer journey map can be many things. Organizations that leverage them wisely use them as step-by-step guides for customer engagement throughout the customer lifecycle. need a customer journey map?

Customer Journeys 52

Customer Journeys Customer Success Social Media Loyalty 52

delighted

JANUARY 7, 2021

Better yet, do you know why they are choosing your company among competitors? . Defining customer needs, problems, and interactions with your company may seem overwhelming and at times, unnecessary. In this post, we will cover: What is a customer journey map? Where do I start with my customer journey map?

Customer Journeys 98

Customer Journeys Touchpoint Net Promoter Score Exercises 98

Experience Investigators by 360Connext

NOVEMBER 3, 2020

What is Employee Journey Mapping? If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. What does an employee journey map look like? 7 Tips to Simplify & Improve Employee Journey Mapping.

Customer Journeys 143

Customer Journeys Tips Net Promoter Score Leadership 143

Michelli Experience

AUGUST 29, 2018

Persona-based customer journey mapping helps you understand core customer segments so you can add value to these groups. In that post, I shared my thoughts on the importance of immersing yourself in an understanding of the core customer groups for whom you wish to design loyalty building experiences.

Customer Journeys 100

Customer Journeys Groups Consulting Customers 100

Ecrion

FEBRUARY 20, 2020

Beyond simply identifying your customer’s pain points, you need to understand the motivation behind the customer journey. Tracking, recording, and examining customer behavior provides valuable insight into how clients are interacting (or not interacting) with your brand. What is a Customer Journey Map?

Customer Journeys 103

Customer Journeys How To Touchpoint Roadmap 103

Michelli Experience

JULY 10, 2018

In last week’s blog , I talked about how customer journey mapping has gained widespread acceptance and how to get maximum value out of efforts to depict perceptions of customers across interactions with your brand. Additionally, I suggest that maps are only good if people know how to read and use them.

Customer Journeys 100

Customer Journeys Travel Hotels Customers 100

Michelli Experience

JULY 3, 2018

Years ago, it was much harder to convince a client to do a customer journey map. In those days, many leaders were willing to map interaction points with customers in order to drive efficiency or reduce waste. Four Strategies for Customer Journey Mapping. Activate the Map.

Customer Journeys 90

Customer Journeys Touchpoint Innovation Customers 90

InMoment XI

AUGUST 26, 2015

Many companies treat Customer Journey Mapping (CJM) as a major undertaking, and for good reason. For those who have never done CJM, a first-time journey map can provide valuable insight into how customers experience the brand. It highlights major customer pain points.

Customer Journeys 200

Customer Journeys Brands Customer Experience Company 200

InMoment XI

AUGUST 26, 2015

Many companies treat Customer Journey Mapping (CJM) as a major undertaking, and for good reason. For those who have never done CJM, a first-time journey map can provide valuable insight into how customers experience the brand. It highlights major customer pain points.

Customer Journeys 200

Customer Journeys Brands Customer Experience Company 200

InMoment XI

AUGUST 26, 2015

Many companies treat Customer Journey Mapping (CJM) as a major undertaking, and for good reason. For those who have never done CJM, a first-time journey map can provide valuable insight into how customers experience the brand. It highlights major customer pain points.

Customer Journeys 200

Customer Journeys Brands Customer Experience Company 200

Experience Investigators by 360Connext

APRIL 2, 2024

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. A touchpoint is any contact or interaction a customer has with your organization.

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

CustomerSuccessBox

MARCH 17, 2022

Customer success, like any other tricky-to-navigate sector, requires a map. A customer journey map can help with this. It’s a document (or set of documents) that outlines when various teams in your company should communicate with customers. What is a Customer Journey Map?

Customer Journeys 52

Customer Journeys Touchpoint Customer Success Consumers 52

transcosmos Information Systems

FEBRUARY 19, 2021

According to a survey conducted by Epsilon , 80% of customers are more likely to buy from companies when personalized experience is provided by them. Understanding customer’s needs and optimizing customer experience is a challenging process and requires efficient and successful customer journey mapping.

Customer Journeys 62

Customer Journeys Return on Investment Omni-Channel Customer Expectations 62

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

Customer experience, by its very definition, is happening whether you are intentional or not. The brands that do pay attention to the details of the experience they deliver are the ones who disrupt markets, gain more customers through referrals and word-of-mouth marketing, and keep their customers happier, for longer.

Customer Journeys 373

Customer Journeys Brands Customers Customer Experience 373

InMoment XI

MAY 25, 2023

Customers are the lifeblood of any business, and providing them with a great experience can lead to increased loyalty, higher satisfaction, and improved brand reputation. It’s simple: every company needs customers, but what happens when there are so many brands to choose from? How can brands stand out?

Customer Experience Design 484

Customer Experience Design Customer Experience Customer Journeys Competitive Advantage 484

ShepHyken

AUGUST 31, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. They write about how improving customer journeys increases business growth. This means that pain points can go unresolved, losing you valuable customers.

Customer Journeys 128

Customer Journeys Net Promoter Score Touchpoint Customer Satisfaction 128

Experience Investigators by 360Connext

APRIL 2, 2024

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. A touchpoint is any contact or interaction a customer has with your organization.

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

Lumoa

JANUARY 7, 2021

At what point during the customer journey should you measure how the customer is feeling? After their journey is over? In reality, there are several customer touchpoints along the customer journey where you can (and should!) Imagine being a customer buying a train ticket. In the middle?

Customer Journeys 208

Customer Journeys Touchpoint Measurement Survey 208

SurveySensum

FEBRUARY 17, 2021

In the fourth episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are running a workshop on Customer Journey Mapping. . Run the customer journey mapping exercise in a group.

Customer Journeys 59

Customer Journeys Exercises Touchpoint Metrics 59

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship.

Customer Journeys 529

Customer Journeys Examples Net Promoter Score Touchpoint 529

Truthlab

JUNE 4, 2019

What is a Customer Journey Map? A customer journey map is a way to visualize your customer’s progress through touchpoints with your brand and/or product. Using a journey map is a great way to identify the best interactions with your customers and to discover areas that may need improvement.

Customer Journeys 63

Customer Journeys Touchpoint Customers Interaction 63

Kustomer

JUNE 25, 2020

Listen and subscribe to our podcast: In this episode of Customer Service Secrets , Annette Franz, CEO of CX Journey Inc. joins Gabe Larsen to continue exploring customer journey mapping and how to do it effectively. She has witnessed the evolution of customer experience and is very authoritative on the subject.

Customer Journeys 92

Customer Journeys Policies Customers Analysis 92

Retently

OCTOBER 1, 2018

What’s more, it seems that 51% of customers leave a brand because of poor experiences, and 81% of consumers say them switching brands could have been prevented by the business in question. Why are customer unhappiness levels so high? It’s likely because many brands don’t understand consumers.

Customer Journeys 99

Customer Journeys Touchpoint Social Media How To 99

CX Journey

APRIL 25, 2018

Image courtesy of Pixabay Today's post was originally written for Brand Quarterly. Customers are yearning for better experiences. How do you know what your customers’ expectations are? Are you listening to customers? Are you mapping their experiences? How are you driving the necessary change within your company?

Customer Journeys 146

Customer Journeys Exercises Touchpoint Culture 146

InMoment XI

FEBRUARY 9, 2024

Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. They expect brands to understand them in turn, and then use those insights to deliver ultra personalized experiences, communications, and offers.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

CX Journey

JUNE 20, 2018

Customer experience is (a) the sum of all the interactions that a customer has with a company over the course of the relationship and includes (b) the customer's feelings, emotions, and perceptions of the brand during the course of those interactions. Customer experience is not customer service.

Customer Journeys 140

Customer Journeys Communication Exercises Fashion 140

SuiteCX

OCTOBER 22, 2015

It is critical to get all key departments aligned on your customer experience strategy. suitecx Thought Leadership: Balancing Customer Needs. suitecx ©2015, suitecx Inc. suitecx ©2015, suitecx Inc.

Customer Journeys 100

Customer Journeys Company Customer Centricity Exercises 100

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

Customer Journeys 111

Customer Journeys Touchpoint Software Customers 111

Thematic

FEBRUARY 12, 2019

Customer journey mapping is a great way to truly visualize your customer experience so that you can help drive positive change within your organization. What is a customer journey map? Let’s firstly define what a customer journey is. What is customer journey mapping?

Customer Journeys 59

Customer Journeys Survey Tips Touchpoint 59

Hero Digital

JUNE 4, 2019

Before any groundwork can be made, understanding your customer is paramount. According to Forrester , only 39% of CX pros are using customer journey maps to capture customer pain points, measure the right CX drivers, and align operational metrics with customer expectations. Why Create Customer Journey Maps.

Customer Journeys 68

Customer Journeys Customer Experience How To Fashion 68

Kustomer

JUNE 18, 2020

Listen and subscribe to our podcast: In this episode of Customer Service Secrets , Gabe Larsen is joined by Bob Thompson from CustomerThink to discuss his recent research on customer experience. Bob is the CEO and founder of CustomerThink and has published a book titled, Hooked on Customers. Listen to the full episode below.

Customer Journeys 72

Customer Journeys How To Customer Centricity Exercises 72