ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

Net Promoter Score 72

Net Promoter Score Loyalty Programs Customer Service Ecommerce 72

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. Having loyal customers is crucial for any company; in fact, it may be what gives a business an edge over its competitors.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. The customer experience (CX) is a customer’s impression of an organization or brand based on their interactions with you. Customer experience can make or break relationships between companies and customers.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

Oracle

APRIL 6, 2021

Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Consider a tier-based program structure.

Loyalty Programs 71

Loyalty Programs Retail Loyalty Rewards Programs 71

Experience Investigators by 360Connext

NOVEMBER 7, 2023

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. Customers expect (and deserve!)

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

Comm100

NOVEMBER 23, 2016

Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. But customer loyalty goes two ways, and first you have to prove your loyalty before expecting to receive any in return. A solid customer loyalty program.

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs Airlines 100

Oracle

SEPTEMBER 16, 2020

Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. Maintain communication.

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

InMoment XI

FEBRUARY 7, 2024

Generic, one-size-fits-all communication and experiences aren’t an effective way to reach them. What’s more, they expect brands to adapt to as their needs and expectations inevitably evolve. Research from Salesforce found that 61% of customers say most companies treat them as a number. Mckinsey & Company. Salesforce.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

ShepHyken

DECEMBER 11, 2023

Top Takeaways: The key to transforming companies into customer-centric organizations lies in adopting a customer experience mindset. Empowering employees to take positive actions that benefit customers can significantly impact team morale and reinforce the company’s customer-centric goals.

Customer Centricity 84

Customer Centricity Culture Tips Loyalty Programs 84

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Oracle

FEBRUARY 14, 2020

Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. To retain loyal consumers, and attract consumers with similar buying habits, brands are tasked with rethinking the way that they interact with their consumers.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Examples 98

Examples Strategy Marketing Social Media 98

Retently

APRIL 5, 2024

Understanding Retail Customer Experience Customer experience in retail refers to the perception and sentiment of shoppers toward a brand throughout their journey – from the first point of contact to post-purchase interactions. However, with technological advancements, now most companies operate in both spaces: in-store and online.

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

DECEMBER 21, 2016

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. They suggested that many loyalty program decision makers don’t feel they are making the most of customer loyalty programs. Much has been made of customer apathy around loyalty programs in recent years.

Loyalty Programs 40

Loyalty Programs Loyalty Study Customers 40

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Community blogging 15. Know your audience 2. Know your goals 3.

Social Media 98

Social Media Brands Video Entertainment 98

ShepHyken

OCTOBER 25, 2021

Many companies are trying to move the initial contact to chatbots. The author notes that while chatbots continue to be popular with companies, customers are experiencing a CX failure. Next Generation Loyalty – Part One by Braden Kelley. I’m a big believer that the typical loyalty program is actually a marketing program.

Customer Service 145

Customer Service Loyalty Programs Chatbots Loyalty 145

ShepHyken

FEBRUARY 18, 2024

by Reuben Yonatan (Fast Company) Customer service (CS) and customer experience (CX) are the two faces of the same coin and go hand in hand with each other. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup.

Customer Service 61

Customer Service Net Promoter Score Loyalty Programs Gamification 61

SmartMessage Blog

JULY 20, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Keeping customers loyal is critical for financial success and a reliable brand image.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Michelli Experience

MARCH 11, 2016

Companies are urged to adopt mobile strategies, and for many reasons. Modern shoppers are fully engaged with their devices, and they’re preferring brand providers capable of offering text-heavy engagement platforms. Two: Mobile Loyalty Programs Work. Buyers love feeling like “part of the program.”

Technology 100

Technology Company Marketing Loyalty Programs 100

Optimove

APRIL 2, 2020

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? To do so, communications must adjust. But, how, exactly?

Communication 52

Communication Entertainment Sports Ecommerce 52

SurveySparrow

FEBRUARY 22, 2024

Since it’s plain as sky that it’s harder to acquire a new customer than to retain one, most companies go retention. This not only helps in retaining customers but also turns them into advocates for your brand. It ensures consistent communication with customers and, more importantly, streamlines repetitive tasks.

Customer Retention 52

Customer Retention Software Gamification e-support 52

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. Customer loyalty is the base of customer retention. What is a B2B Customer Loyalty Program?

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10

Oracle

APRIL 15, 2021

For instance, American companies lose $1.6 And happy customers are willing to pay a 16% premium to companies that deliver excellent service, according to PwC. Customers want convenient communication. For this reason, when customers decide to commit to a brand, they go all in.

Loyalty Programs 94

Loyalty Programs Poor Customer Service Loyalty Omni-Channel 94

ShepHyken

DECEMBER 3, 2023

Ask questions, brainstorm with it, let it support your communication efforts, write your emails, and much more. Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover.

Customer Service 59

Customer Service Loyalty Programs Loyalty Customer Service Training 59

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Keeping customers loyal is critical for financial success and a reliable brand image.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

ShepHyken

JUNE 6, 2022

Why Chick-fil-a Is One of the Most Loved Brands by John Dijulius. The DiJulius Group) Even as the demand for Chick-fil-A is at an all-time high, the private company will only grow at a pace they ensure they won’t jeopardize the brand experience. This is one of the keys to their success. I love his articles. by David Thompson.

Customer Service 67

Customer Service Loyalty Programs Hotels Loyalty 67

SurveySensum

SEPTEMBER 21, 2023

There are two companies A and B having similar numbers of customers and both want to increase their business. Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Facilitate Communication: Make it easy for customers to express their needs and feedback.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

GetFeedback

MAY 5, 2019

You want to treat yourself by buying the latest model of a super popular brand. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand. To make sure your first-time buyers will remain loyal to your brand, you should think beyond just selling a product. And that’s not all.

Sales 277

Sales Loyalty Programs Social Media Policies 277

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52