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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason!

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason!

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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

Welcome to my second article in a series about assessing customer centricity in our global Customer Experience consultancy. All organizations are somewhere on a spectrum from Naïve to Natural, with Naïve being the least customer-centric and Natural being the most. Customer Strategy.

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Reinforce your brand value with a social media strategy

BirdEye

As a business looking to improve brand awareness, lead generation, and scale growth, social media management has to be a part of the overall strategy. The key to leveraging these customer-facing channels is developing a robust and effective strategy. These people will drive the most value to your social media investment.

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Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience This time we will explore the fascinating connection between Quantum Physics and Customer Experience. The state of a customer’s satisfaction or dissatisfaction can instantly influence the state of the business.

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How to get Started on Customer Experience Transformation

SuiteCX

Everyone is talking about customer experience and most companies have NPS (net promoter scores) and CSAT (Customer Satisfaction ) scores , but don’t confuse this with making CX a business priority for your company. This means a new customer focus on ease of use, speed, choice, and service.

article thumbnail

How to get Started on Customer Experience Transformation

SuiteCX

Everyone is talking about customer experience and most companies have NPS (net promoter scores) and CSAT (Customer Satisfaction ) scores , but don’t confuse this with making CX a business priority for your company. This means a new customer focus on ease of use, speed, choice, and service.