article thumbnail

Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). So, what is CX measurement or VoC? Okay, so CX measurement (VoC) is not market research. P.S. What did you think of this blog post? So What is VoC?

article thumbnail

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles. System Harmony.

CEM 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize Your Survey with SMS & Video Feedback

PeopleMetrics

is a free online session where experience measurement experts from our team answer YOUR questions about Customer Experience, Pharma Patient Support Services and more. Discover our award-winning Customer Experience (C X) blog: [link]. Watch on YouTube. ? ? ?. Download the chart from this video. ? ? ?. TRANSCRIPT: COMING SOON. ? ? ?.

Video 118
article thumbnail

How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. This blog post will discuss NPS benchmarks and look at why NPS is so essential to overall customer success. An NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.

NPS 208
article thumbnail

Lesson #6: You Have To Use NPS, But You Should Also Include Other Measures of CX In A Transactional VoC Survey

PeopleMetrics

As we discussed in Lesson #5 , NPS is important to include in your VoC program, but if you’re running a transactional VoC survey, you need other ways to measure the most recent customer experience alongside NPS. You must combine NPS with an individual measure of the customer experience in a transactional VoC survey.

NPS 82
article thumbnail

5 Secrets Behind World-Class Customer Experience (CX)

PeopleMetrics

is a free online session where experience measurement experts from our team answer YOUR questions about CX, EX, Pharma Patient Support Services and more. Discover our award-winning Customer Experience (CX) blog: [link]. Tune in for short, casual conversations every Tuesday at 2:00pm ET. ? ? ?. Sign up for more PeopleMetrics LIVE!

article thumbnail

PeopleMetrics Experience Management Platform Roadmap Preview

PeopleMetrics

is a weekly live webinar session where experts from our team answer YOUR questions about customer, employee and patient experience measurement and management – and sometimes we show you how you can achieve your goals using tools within our experience management platform. Discover our award-winning Customer Experience (CX) blog: [link].

Roadmap 108