Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. I agree with the title.

Customer Service 65

Customer Service Loyalty Programs Contact Center Financial 65

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. So how should New Zealand’s banks and brands respond, and how should other brands collaborate with partners to reduce dependency on any single source of funding? Of course, this has happened before in other jurisdictions.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

InMoment XI

SEPTEMBER 1, 2022

companies lose 50% of their customers every five years. At InMoment, we frequently sit down with brand executives and look at real-time metrics that show how much revenue has been recovered due to their closed loop program. But with such a crowded market, that is easier said than done. Why Is Customer Retention Important?

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. You can build engagement by hosting social media contests, creating an in-store loyalty program, or simply asking customers to like their favorite posts from your brand.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Beyond Philosophy

SEPTEMBER 2, 2019

Defining loyalty in terms of emotional connection is an essential place to start. To illustrate further what I mean, let’s talk about one of my favorite subjects and least favorite companies, Internet providers. The Problem with Loyalty Programs. You have the same problem with customer loyalty at your organization.

Loyalty 141

Loyalty Banking Loyalty Programs Net Promoter Score 141

CSM Magazine

NOVEMBER 22, 2023

In this article, we will delve deeper into the multifaceted role of Paysafe cards in businesses, exploring how they enhance accessibility, security, and international expansion while redefining the way companies engage with a diverse customer base. This inclusivity can help businesses tap into a broader and more diverse customer base.

Banking 52

Banking Financial Retail Loyalty Programs 52

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed. loyalty account information. mailing address. phone number.

Travel 52

Travel System Loyalty Loyalty Programs 52

Beyond Philosophy

OCTOBER 7, 2021

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. Remember the Wells Fargo debacle?

Loyalty 172

Loyalty Airlines Banking Customers 172

Currency Alliance

DECEMBER 11, 2023

After 2-18 months, a new partnership may go live, but during this time, 4-12 professionals across both companies have often invested hundreds of hours in the new relationship. This is a major opportunity cost for every loyalty program. Unless the volume of business is high, there is never a positive return on investment (ROI).

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

CSM Magazine

OCTOBER 4, 2023

But while the core value proposition remains the same, the ways that loyalty schemes function continues to evolve. Ultimately, companies want to develop loyalty programmes that drive revenues and retain loyal customers. To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59

Loyalty How To Banking Airlines 59

SmartKarrot

JUNE 2, 2022

The global loyalty program market stood at approximately $181 Billion in the year 2019. There is an increase in the number of organizations allocating their marketing spending on loyalty programs. There is an increase in the number of organizations increasing their marketing spending on loyalty programs.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Video 10

BirdEye

NOVEMBER 20, 2023

When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries. It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 64

Software Marketing Multi-Channel e-support 64

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Kayako

AUGUST 21, 2018

According to recent research, as many as 68% of customers will turn to a competitor when they feel a company doesn’t value their business. In today’s market especially, consumers want to know their dollar is going farther than your bank account. Offer a Worthwhile Loyalty Program. Now that’s worth investing in!

Customer Retention 123

Customer Retention Loyalty Strategy Loyalty Programs 123

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Loyalty functionality as a set of microservices.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

ShepHyken

NOVEMBER 14, 2022

It was fairly one-dimensional, easily addressed with physical phone banks and basic staff management processes. Even if you’re in a big company, I bet there is something you’ll learn from these ideas and strategies.) Loyalty and repeat customers are up for grabs. My Comment: Most loyalty programs are really marketing programs.

Customer Service 69

Customer Service Loyalty Programs Loyalty Tips 69

Magellan Solutions

NOVEMBER 6, 2021

Thus, most insurance companies turn to outsource loan processing services. . Bank Loans. Bank Loans offer easier and flexible payment methods and loan terms but it is important to keep in mind that bank loans have very strict requirements. Private Company Loans. Customer loyalty programs. IT support.

Call Center 52

Call Center Government Banking Insurance 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

BirdEye

SEPTEMBER 11, 2023

Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending. Starbucks A significant chunk of Starbucks’ revenue comes from customers using its mobile apps and connected loyalty programs.

Customer Experience 114

Customer Experience Self Service Social Media How To 114

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

2020 Research

SEPTEMBER 1, 2022

In this article, we’ll walk through five takeaways we found in our 2022 US Banking Industry Loyalty Report , so you can better understand how to maintain brand trust: Share the “Why” Behind Your Business’ Purpose. Do not expect loyalty from your customers — earn it. Don’t Expect Your Customers to Be Loyal. The Bottom Line.

Brands 52

Brands Banking Advertising Loyalty 52

Currency Alliance

DECEMBER 7, 2021

The conversation gave me pause to reflect on what exactly is a trend, how applicable are trends in Southeast Asia to brands in Europe, and whether embracing the hype around the latest trends could actually distract companies from a clear focus on their fundamental priorities. Most programs do a fairly good job focusing on frequent customers.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

MARCH 21, 2019

Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Points Bank. Loyalty Rules Engine. This analogy must also be true of software companies that deliver loyalty program management systems.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

SurveySparrow

JUNE 28, 2023

In the competitive landscape of today’s business world, the success mantra that resonates among most thriving companies is the strategy of providing a personalized customer experience.This concept is rooted in the understanding that every customer is unique, with their own set of preferences, behaviors, and past interactions.

Industry 52

Industry Tips Customer Experience Healthcare 52

SurveySensum

SEPTEMBER 8, 2023

In 2006, Bain & Company conducted thorough research on Dell’s detractors and promoters. However, a detractor ends up costing the company $57 , while a satisfied promoter generates $328 in value. In other words, a company’s NPS is a good indicator of its future growth. times more likely to buy again, 5.6

NPS 52

NPS ROI Social Media Effort Score 52

Currency Alliance

NOVEMBER 17, 2020

I also anticipate that 2020 will not only be remembered as the year Covid-19 hit, but as the pivotal year, in which companies that are not leaders in their category recognized just how far they were falling behind in terms of customer engagement. We crave convenience and more intuitive, personalized experiences.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

ShepHyken

JUNE 20, 2016

World’s 3 MOST Customer Centric Companies: How do they do it!! Customer Guru) Here are our top three picks for the most customer centric companies and some lessons on how they manage to be customer-centric despite their size and diversity. All are great concepts that are appropriate for just about any company. by Kushal Dev.

Customer Service 78

Customer Service Loyalty Programs Customer Centricity Chatbots 78

Interactions

SEPTEMBER 8, 2023

It’s fully managed and works well with contact center platforms (both on-premise and cloud-based), CRMs, POS, loyalty programs, and more meaning your existing tech investment is protected (now, that’s what we call a huge win!). Interactions IVA works with your existing technology stack instead of forcing you into another ecosystem.

Interaction 62

Interaction Self Service Customer Service Contact Center 62

Currency Alliance

JULY 16, 2020

A common method to enhance customer understanding is partnering with other companies through loyalty programs. Some companies simply don’t want to share their customer data. The problem for many loyalty programs isn’t lack of profit; it’s wasted potential. But this reasoning is outdated.

ROI 52

ROI Loyalty Data Loyalty Programs 52