ShepHyken

SEPTEMBER 10, 2023

They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. They quickly switch from one brand to another if these needs aren’t met. My Comment: If a post goes “viral” and brings a lot of attention to a company or brand, there is an opportunity for customer acquisition.

Customer Service 78

Customer Service Loyalty Programs Retail Loyalty 78

ShepHyken

FEBRUARY 4, 2024

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

Customer Service 60

Customer Service B2B Loyalty B2C 60

ShepHyken

JUNE 7, 2021

The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. strategy+business) In a recent PwC customer survey, almost 60% of B2B customers reported they had never had an experience with a brand that made them feel special. My Comment: A loyalty program for B2B? Absolutely!

Customer Service 132

Customer Service Loyalty Programs Customer Journeys Customer Centricity 132

Experience Investigators by 360Connext

NOVEMBER 2, 2021

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Define and consider the specific points of interaction between each customer persona and your brand. Their goals with your brand. Prioritizing improvements along the customer journey.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. 32% of all customers would stop doing business with a brand they loved after one bad experience. ( American Express ). Temkin Group ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Forrester's Customer Insights

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Loyalty 33

Loyalty Loyalty Programs Strategy Brands 33

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. By offering loyalty programs, B2B businesses an invaluable customer data.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

SurveySparrow

FEBRUARY 27, 2024

It’s a game-changer in retail, turning customers into loyal fans and, even better, into advocates for your brand. Net Promoter Score , or NPS, is a crucial metric to gauge customer loyalty and satisfaction. We have already defined that NPS is crucial for understanding customer satisfaction and loyalty.

NPS 52

NPS Retail Effort Score Loyalty Programs 52

Comm100

JANUARY 21, 2020

Comm100’s 2020 Live Chat Benchmark Report found that about 5% of outbound chats are accepted by web visitors and turned into meaningful interactions with the brand. B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B tends to expect responses within 1-24 hours. Conclusion.

Customer Journeys 209

Customer Journeys Social Media B2C Omni-Channel 209

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. Customer loyalty is the base of customer retention. What is a B2B Customer Loyalty Program? B2B customer loyalty helps expand the customer base and keep repeat customers. contact-form-7].

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. On evidence at last night’s awards, these walls are crumbling.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Video Entertainment 98

Optimove

OCTOBER 5, 2023

Marketing blunders that negatively impact brands include overwhelming customers with excessive messages, leading to marketing fatigue, and conflicting messages and promotions across various channels. 79% of consumers in our 2023 Marketing Fatigue survey said they unsubscribed from retail brands in the past three months.

Marketing 72

Marketing Survey B2C Loyalty 72

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Beyond Philosophy

JUNE 9, 2015

In a survey published by UK branding company Siegel+Gale, the airline’s app (where you can download your boarding pass and save $69 in “airport check in fee) was singled out as a “major headache.” When last October, Siegel+Gale’s 2014 simplicity index showed them as one of the worst-performing brands overall.

Loyalty 60

Loyalty Loyalty Programs Airlines B2C 60

Currency Alliance

APRIL 26, 2018

It’ll be several years before blockchain tech has any significant impact on the loyalty industry. They are too slow, expensive at scale, and insufficiently evolved at the application layer (business logic) to be of much use in the loyalty sector until five key roadblocks are overcome. Why would loyalty marketers even need blockchain?

Loyalty 40

Loyalty Loyalty Programs Technology Brands 40

Oracle

MAY 23, 2018

All kinds of brands are looking for ways to reach their end-customers better with beautiful websites and carefully orchestrated shopper journeys. But most brands are only seizing half of the opportunity. Brands are competing for less shelf space. Brands are competing for less shelf space.

Brands 49

Brands Ecommerce Apparel B2B 49

Comm100

JANUARY 21, 2020

Comm100’s 2020 Live Chat Benchmark Report found that about 5% of outbound chats are accepted by web visitors and turned into meaningful interactions with the brand. B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B tends to expect responses within 1-24 hours. Conclusion.

Customer Journeys 100

Customer Journeys Social Media B2C Omni-Channel 100

Optimove

JULY 12, 2021

Customers have an alternative to almost every brand, and competition is fierce for every industry and vertical out there. That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. What Are Some Customer Engagement Strategies? How Do You Measure Customer Engagement?

CRM 52

CRM Customer Engagement Engagement Strategy 52

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Here are my top five picks from last week.

Loyalty Programs 64

Loyalty Programs Customer Service Rewards Programs Loyalty 64

Forrester's Customer Insights

JULY 15, 2019

And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. Brands need strategic guidance to make the most of their […].

Loyalty 44

Loyalty Loyalty Programs Consumers Connections 44

Totango

JUNE 4, 2021

We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs. By combining technology with best practices, you can maximize interaction with your clients and build brand loyalty. Reward Customer Loyalty.

Customer Engagement 62

Customer Engagement Engagement Customer Journeys B2C 62

ShepHyken

JULY 15, 2019

My Comment: There are some B2B companies that believe most customer experience strategies are more focused on B2C type businesses. Yes, the retail to consumer industry is full of great examples of brands seizing the opportunity to win over customers with a superior CX, but B2B companies can do the same. Again, nothing wrong with that.

Customer Service 105

Customer Service B2B Loyalty B2C 105

BirdEye

NOVEMBER 7, 2023

Building relatability and trust Incorporating appropriate acronyms for texting in business communications can portray your brand as relatable. Maintain your brand’s voice Consider your brand as a person. Just like individuals have their own way of speaking, so does your brand.

How To 116

How To Social Media Communication ROI 116

ShepHyken

MAY 4, 2020

At the end of the day, it is the mismatch between brand and product promise and delivery to these promises. The way we come back is paramount to the long term success we hope to have with our existing customers, as well as new ones – regardless of the type of business we’re in (B2B or B2C). Customer Experience is the way!

Customer Service 95

Customer Service Contact Center Retail B2C 95

ShepHyken

OCTOBER 28, 2019

Bring Customer Loyalty Under the Customer Experience Umbrella by Phil Britt. CMSWire) Forrester’s 2019 CX Index found that most loyalty programs are ineffective. Frankly, I’m surprised that loyalty, service and experience are separate. Four Brands Getting Customer Experience Right by Ryan Hollenbeck.

Customer Service 54

Customer Service Loyalty Programs Customer Centricity Customer Service Strategies 54

Kustomer

JANUARY 11, 2022

Providing high levels of customer support — and that includes 24/7 provision — goes a long way toward enhancing the customer journey and experience, as well as the credibility of your brand. Improved Loyalty. Loyalty is about more than customer retention. Better Brand Awareness and Reputation. Improved Conversion Rates.

Customer Service 98

Customer Service e-support Self Service Customer Retention 98

Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Customer Satisfaction Doesn’t Drive Loyalty Behavior. Michael Lowenstein, Ph.D.,

Customer Satisfaction 92

Customer Satisfaction Customer Experience B2C Banking 92

ClearAction

AUGUST 21, 2016

If It’s Called Customer Experience, Why Is It All About the Brand? While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Again it’s about the brand, not the customer. Janice Cuban.

Brands 54

Brands Customer Experience Social Media Customer Journeys 54

Optimove

APRIL 2, 2020

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? Brand B – prefers not to mention it at all. But, how, exactly?

Communication 52

Communication Entertainment Sports Ecommerce 52

CSM Magazine

SEPTEMBER 18, 2018

By building such sponsorship relations with high-profile brands, you’ll be able to achieve two aims at once: engaging mobile users and gaining an extra monetization channel. Build original loyalty programs. Among possible solutions are thoroughly-planned loyalty programs that presuppose rewarding users for mobile activity.

Loyalty Programs 56

Loyalty Programs Transportation B2C Sports 56

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 107

B2B Loyalty Net Promoter Score B2C 107

SmartMessage Blog

OCTOBER 27, 2022

Today, all brands spend a lot of effort on customer journey maps, that is, creating new customers and retaining their existing customers. From the moment of entering the customer’s radar to the phase of loyalty and advocacy, every touch matters. Today, brands can identify their potential customers and how ready they are to buy.

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Analysis 40

Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Customer Satisfaction Doesn’t Drive Loyalty Behavior. Michael Lowenstein, Ph.D.,

Customer Satisfaction 60

Customer Satisfaction Customer Experience B2C Banking 60

ClientSuccess

JUNE 19, 2019

Around 89% of companies view customer experience as a key factor in driving customer loyalty and retention. Coming back to the main point, here are 6 strategies that you can embrace to offer value to customers and enjoy their undivided loyalty and prolonged attention in today’s fleeting consumer age. Shocker, right?

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

Beyond Philosophy

JUNE 21, 2015

Without this foundation of trust between employer and employee, there can be no ambassadors, and these ambassadors are a key factor in creating the Customer Experience you want for your brand. Special early-bird registration offer: Free Whitepaper Download, “Loyalty Programs vs. Loyalty Behavior: Do Marketers Get What They Intend?”.

Employee Experience 60

Employee Experience Customer Experience Loyalty Programs Policies 60

SurveySparrow

DECEMBER 17, 2020

The product user experience is also an important element of your overall brand. It puts you under even more pressure because social media can be disastrous for brands when they are outed publicly for their mistakes. People love brands that do not take them for a ride. Brands have truckloads of data about its customers.

Trends 52

Trends Omni-Channel User Experience Social Media 52