Building a Customer Loyalty Program That Drives Brand Love

Kayako

When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?” That’s the job of your product and brand.

Build the Right Customer Loyalty Program

QuestionPro Audience

For that reason, consumer-facing companies find it essential to have some type of customer loyalty program. But with so many different loyalty programs out there, how do you know which one is best for you (and your customers!)? Customer Experience Customer Loyalty

How To Build A Customer Loyalty Program

ProProfs Chat

Loyalty goes a long way in defining and building relationships between people. How to Cultivate Customer Loyalty. The primary purpose of a customer loyalty program is to leverage the current customers into promoting the brand and retaining new customers.

3 Customer Feedback Hacks For a Stronger Loyalty Program

AskNicely

How many customer loyalty programs do you belong to? That’s not good news for those brands I’m signed up with, is it? customer loyalty programs and yet is only active in 3.9. While loyalty programs promise to gain customer engagement with your brand as well as retention, and word-of-mouth, the sad truth is 53% of loyalty users admit to having quit at least one loyalty program in the last year.

5 Awesome Customer Loyalty Program Ideas You Should Try

Comm100

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate.

How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received.

Improve Millennials’ Experience with a Targeted Loyalty Program

Customers That Stick

Here’s a look at how to target Millennials effectively through loyalty programs. However, they’re not attracted for the same reasons as the general population, which tends to value loyalty program discounts first and foremost. Stay on top of your competitor’s programs.

Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program.

4 Loyalty Program Types – Which One Is Right for You?

Smarter CX

It’s hard to imagine a person who doesn’t carry a couple of loyalty cards in their virtual wallets these days. If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs. Tiered program.

Barneys And Starbucks Raise The Bar With Loyalty Program Updates

Forrester's Customer Insights

Barneys introduced a new loyalty program this month, and Starbucks announced upgrades to its existing program. Loyalty programs are a hot commodity – and I mean commodity: it’s incredibly hard for brands to maintain a differentiated program.

The Science of Habits and Creating a Successful Loyalty Program

Lenati

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs. Successful Loyalty Programs Drive Habit Formation. What are loyalty marketers doing well in this area and where do the challenges lie?

Let’s shape the future of loyalty programs

Currency Alliance

Smartphones and social networks have transformed the way people shop and interact with brands. Indeed they have changed customers’ expectations of brands greatly. This is the challenge facing loyalty marketers today; and, will continue well into the future.

The top 5 ways to make loyalty programs more effective

Currency Alliance

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. The customer has evolved to expect a lot more from brands.

Getting real value from loyalty programs

Currency Alliance

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The old business model might have worked when only a few very large brands had loyalty programs. The typical consumer is now a member of lots of programs.

Getting real value from loyalty programs

Currency Alliance

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The old business model might have worked when only a few very large brands had loyalty programs. The typical consumer is now a member of lots of programs.

Tapping into the Loyalty Program for Glowing Online Reviews

Grade.us

Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program.

Ending apathy around customer loyalty programs

Currency Alliance

You get to the front of the queue in your local store and the assistant asks for your loyalty card. Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either. Social media has changed the brand-consumer relationship.

Making the most of customer loyalty programs

Currency Alliance

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. They suggested that many loyalty program decision makers don’t feel they are making the most of customer loyalty programs. Much has been made of customer apathy around loyalty programs in recent years. Over half also cited brand advocacy as a key factor. And what about brand advocacy?

Ending apathy around customer loyalty programs

Currency Alliance

You get to the front of the queue in your local store and the assistant asks for your loyalty card. Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either. Social media has changed the brand-consumer relationship.

New Study: Why Emotional Connection is Essential for Customer Loyalty

GetFeedback

Indeed, there are many brands with cult-like followings. But why isn’t this level of fandom a reality for every brand? Rather, today’s platforms can help brands leverage emotional data to support these connections. Brand loyalty is driven by emotional connections.

Study 209

4 Ways to Reduce Cart Abandonment With a Loyalty Program

LiveChat

Let’s take a look at 4 things cart abandoners are thinking and discuss how a loyalty program can actually change the way they perceive some of the issues that are causing them to flee: 1. Offering free shipping as a loyalty benefit is great news.

Amex, Macy's, and Rite Aid Take a Stab at a Multi-Brand Loyalty Program

Think Customers

The retail landscape is crowded with loyalty programs giving consumers a plethora of points, discounts, and rewards-based memberships to choose from. In fact, the average American household holds memberships in 29 loyalty programs across the retail, financial services, and travel industries, but actively uses only about 12 of them, according to loyalty marketing research company Colloquy. Customer Loyalty homepage

McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

A recent Forbes article by McKinsey (“Making Loyalty Pay: Six Lessons From The Innovators”), showed that, based on the consulting organization’s recent study, loyalty program participation has steadily increased over the past five years (a 10% annual rate of growth), with the average household now having almost 25 memberships ( [link] ) For all of that growing popularity, there are huge questions for marketers: Are the programs contributing to increased sales?

Chinese Enterprises Should Revamp Their Loyalty Programs

Forrester's Customer Insights

Firms in China focus on improving customers'' awareness of their brand and increasing their market share. Most of the Chinese marketers I spoke with for my latest customer loyalty research have built frequent-buyer programs that dish out lots of points and coupons but don''t do nearly enough to positively affect customer retention. Such fixed, one-dimensional frequent-buyer programs do not create deep connections between the brand and its target customers.

Guest Blog: How Retailers Can Earn Millennial Moms Loyalty

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Timi Garai, discusses the power of millennial moms and how to gain their loyalty. So let’s take a look at some smart tactics that can help you earn their long-lasting loyalty!

Where Has All The Loyalty Gone?

Michelli Experience

“Where Has All The Loyalty Gone? A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials.

4 Customer Retention Strategies To Help Online Businesses Boost Loyalty

Kayako

Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. Consumers want to do business with brands that understand them. Offer a Worthwhile Loyalty Program.

Top loyalty trends for 2018 and what they mean for brands and customers

Currency Alliance

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty.

Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty. So, what’s the future of brand loyalty? Is your brand eco-focused? Loyalty programs shouldn’t exist in a vacuum.

All Customers Are Created Equal – Just Some Are More Equal than Others

ShepHyken

Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. Now, I agree that loyal customers can receive some type of reward or discount for their loyalty.

The Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live

Forrester's Customer Insights

And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn.

Amazing Business Radio: Patrick Reynolds

ShepHyken

Ushering in the Next Evolution of Brand Loyalty and Customer Experience. What does the future of brand loyalty look like? Top Takeaways: In the past, it was enough for loyalty programs to offer a “punch card” with a buy-nine-get-one-free approach.

Wired Together: Building Customer Loyalty And Word of Mouth

360Connext

How can we increase loyalty? We are most likely loyal to some brand or another. You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. The following is a Best of 360Connext post.

Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.”

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.

Are We reinforcing our organization’s Customer Disloyalty Program?

One Millimeter Mindset

When customers become disenchanted, their loyalty is jeopardized. Far too often, businesses of all sizes leave the customer’s loyalty in the hands of front-line employees. Each with their own, branded customer loyalty program. Is the loyalty program App secure?

What GDPR means for customer loyalty

Currency Alliance

However, what isn’t being discussed so much is what GDPR means for customer loyalty. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant. Brands are right to be a bit worried.