Zeisler Consulting

AUGUST 17, 2021

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI?

ROI 93

ROI Chief Customer Officer Leadership Return on Investment 93

Strativity

OCTOBER 16, 2017

Most companies agree that having an exceptional customer experience is a good thing. Customer experience transformations can produce benefits such as more loyal and satisfied customers; improved sales, marketing, and service capabilities; and increased employee engagement. Sample CX ROI Discounted Cash Flow Chart.

Return on Investment 45

Return on Investment Customer Journeys ROI Customer Experience 45

ShepHyken

OCTOBER 29, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Done well, they foster repeat business and can lead to true customer loyalty. Here are my top five picks from last week.

Customer Service 64

Customer Service Loyalty Programs Ecommerce Loyalty 64

Strativity

OCTOBER 16, 2017

Most companies agree that having an exceptional customer experience is a good thing. Customer experience transformations can produce benefits such as more loyal and satisfied customers; improved sales, marketing, and service capabilities; and increased employee engagement. Sample CX ROI Discounted Cash Flow Chart.

Return on Investment 40

Return on Investment Customer Journeys ROI Customer Experience 40

CSM Magazine

JUNE 20, 2023

Every successful business knows that providing quality customer service is essential in getting customers to keep coming back. But when it comes to maximizing ROI, it should be at the top of your list. What is Digital Marketing Return on Investment? Finally, never stop listening to your customers.

ROI 52

ROI Customer Service Marketing Social Media 52

InMoment XI

NOVEMBER 10, 2016

The real value of customer experience programs is not in gathering customer feedback, but in putting the voice of the customer to work. View Article.

Return on Investment 200

Return on Investment ROI Measurement Feedback 200

Zeisler Consulting

JULY 21, 2020

I have written previously a couple times about return on investment for CX. In fact, there are volumes of articles and books written about it. Having to justify our existence is something I’ve had lots of experience doing. Having to justify our existence is something I’ve had lots of experience doing.

ROI 72

ROI Return on Investment Study CRM 72

CSM Magazine

SEPTEMBER 21, 2022

According to the 2022 Digital-First Customer Experience Report, 52% of surveyed consumers said they prefer online chat assistance, but only 31% of businesses offer chat support. Customers demand easy access to making transactions and addressing grievances. What is a customer request? How to return a defective item?

Chatbots 52

Chatbots ROI How To Return on Investment 52

InMoment XI

OCTOBER 24, 2023

In the era of customer-centricity, contact center analytics stands as a beacon, guiding businesses and contact centers toward informed, data-driven decisions. This article delves deep into the intricacies of contact center analytics, showcasing how they can be the linchpin in enhancing customer experience and driving business growth.

Contact Center 260

Contact Center Analytics Multi-Channel Effort Score 260

Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Compare this to a member who gives one of the top two experience scores — they would have a 74% chance of remaining a member for at least another year.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Comm100

JANUARY 11, 2023

The State of Automated Customer Service in 2023. As a result, customer service expectations are now sky-high as consumers demand the very best support – and will even switch brands for better service. Meeting today’s high customer service expectations can be a challenge. What are the benefits of AI in customer service?

Customer Service 212

Customer Service Self Service Chatbots Healthcare 212

MiaRec

JUNE 16, 2023

Most Voice Analytics solutions for contact centers offer either Machine Learning-based or lexicon-based Sentiment Analysis to help you understand how customers are feeling during calls. For contact centers, Sentiment Analysis scores your calls on whether they are positive, negative, or neutral to understand your Voice of Customer.

Contact Center 65

Contact Center Analysis Return on Investment ROI 65

CSM Magazine

AUGUST 15, 2023

Customer acquisition and customer retention are two vital aspects of business growth, each playing a unique role in ensuring the long-term success of a company. Understanding Customer Acquisition and Customer Retention Customer acquisition involves attracting prospects to a business and converting them into paying customers.

Customer Retention 52

Customer Retention Return on Investment ROI Social Media 52

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

CSM Magazine

DECEMBER 8, 2022

In today’s business world, about 89% of businesses compete solely based on customer experience (CX). Building a solid customer experience strategy to attract new customers and retain existing ones is even more crucial for business success now. What is a customer experience strategy, and why is it important?

Self Service 52

Self Service Net Promoter Score Strategy Effort Score 52

Velaro

APRIL 8, 2016

Online chat software data can inform improvements across a customer service organization. Everyone who works in customer service cares about data for three reasons: to understand for our own sake how we’re doing/what’s happening. This article will focus on the third function for customer service data: continuous improvement.

ROI 100

ROI Software Customer Service Data 100

C3Centricity

MAY 11, 2020

By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why therefore do so many companies still struggle to adopt a customer-first strategy and culture? The CEO needs to ask the awkward questions to ensure everyone is embracing a customer-first strategy.

Strategy 194

Strategy Customer Centricity Chief Customer Officer CRM 194

Magellan Solutions

AUGUST 23, 2023

Over time, machine learning algorithms allowed for more advanced customer segmentation and personalization. AI gives marketers the ability to: Process vast amounts of data quickly Extract valuable insights Uncover hidden patterns Businesses can understand their target market using AI-driven customer profiles and sentiment analysis.

Tools 98

Tools Marketing Social Media Advertising 98

Playvox

JULY 31, 2023

However, some of the quickest ROI can come from the employee self-service (ESS) aspects of a WFM solution. Improved Efficiency Getting your staffing levels right and creating a balanced workload across all of your customer service channels is crucial. Overstaffing means excessive costs, loss of efficiency, and low productivity.

Self Service 85

Self Service Management Contact Center ROI 85

Help Scout

DECEMBER 5, 2018

If you’re thinking about investing in customer support software, you’re probably wondering if the cost will pay off. Calculating the return on investment (ROI) of a new tool can be tricky. Customer support is still fighting the perception of being a “cost center” rather than a revenue generator.

ROI 40

ROI Self Service Software Return on Investment 40

ShepHyken

DECEMBER 12, 2016

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. This is an excellent article to get you thinking about how AI could potentially be a part of (if it is not already) your marketing strategy.

Omni-Channel 48

Omni-Channel Social Media Customer Service Contact Center 48

SurveySensum

DECEMBER 15, 2022

It is an advanced survey tool that lets you understand what your customers or employees feel about your business, brand, or services. . Qualtrics focuses on providing various solutions for businesses to analyze customer experience, employee experience, brand experience, and more. Delayed/Low ROI. Here’s why.

Comparison 52

Comparison Return on Investment ROI Survey 52

Solvvy

JUNE 22, 2022

You’ve probably noticed that your customers are impatient. When they search your website for answers or reach out for customer service or support, they want answers now. Chatbots help you meet this demand by allowing your customers to type or ask a question and get an answer immediately. What is Conversational AI?

Self Service 119

Self Service e-support Chatbots Knowledge Base 119

Seaton CX

NOVEMBER 1, 2022

You’ve read a ton of blogs, articles, emails, and corporate-y research reports since you first googled customer experience management back in 1873. They don’t understand there’s a discipline for measuring and managing customer experiences. If they don’t understand the ROI, you may need a better CX business case.

Engagement 86

Engagement Average Handle Time ROI Return on Investment 86

Totango

JUNE 28, 2022

But during an economic downturn , when companies are cutting costs and putting a halt on investing in new products, the CMO’s focus has to switch from facilitating growth through new customers to promoting growth via the company’s current customer base. . Maximize Your Return on Investments.

Return on Investment 74

Return on Investment Competitive Advantage ROI Effort Score 74

QuestionPro Audience

JULY 21, 2022

Companies are beginning to realize the importance of leveraging the social behaviors of their customers. Forsta : is a research and design company that aims to help businesses run and build connected, user-friendly experiences. Build customer relationships . What they’d like to see changed about those products or services.

Data 195

Data How To Advertising Study 195

BirdEye

APRIL 11, 2023

In this article, we’ll share the top business strategy templates and how to use them to plan the future of your business. It usually takes into account factors such as marketing objectives, financial constraints, competitive analysis, and customer needs. It also brings alignment and cohesiveness to all your business activities.

Examples 98

Examples Strategy Analysis ROI 98

C3Centricity

MAY 20, 2019

Every industry strives to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore in many company objectives. Hospitality is perhaps one of the most visible industries where customer satisfaction, or lack of, is quickly shared with the world. ” #3.

Industry 218

Industry Strategy Hospitality Hotels 218

CloudCherry

JANUARY 22, 2020

As with any business solution, it’s not uncommon for companies to feel trapped by their voice of the customer (VoC) vendor once they’ve already implemented VoC tools and attempted to put them into practice. According to the Forrester report, many VoC programs are still immature and face common challenges: Not Listening to Customers.

How To 243

How To Social Media Analysis Feedback 243

ClearAction

NOVEMBER 18, 2017

8 Customer Experience Metric Silos Mask Momentum Lynn Hunsaker. Metrics selection can be the most pivotal decision you make in your customer experience management strategy. That’s why customer experience metric silos mask momentum as either an understatement or an overstatement of reality.

Metrics 67

Metrics Customer Experience Customer Experience Management Return on Investment 67

PeopleMetrics

AUGUST 7, 2019

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. Look inside at CLV to determine ROI.

Leadership 70

Leadership ROI CEM How To 70

Talkdesk

MARCH 24, 2020

Now, we’re going to dive into the different stakeholders within and outside of the contact center who will benefit from this evolution of the traditional knowledge base, and how you can use it to transform your customer experience. . A true AI-powered knowledge base benefits: Customers. Knowledge Base Administrators.

Knowledge Base 57

Knowledge Base Self Service Net Promoter Score Average Handle Time 57

CSM Magazine

JANUARY 29, 2024

This decision will influence not only the efficiency of your supply chain but also how effectively you’re able to meet your customers’ needs. In this article, we’ll provide practical tips on how to select the right wholesale commerce solution for distributors.

Tips 52

Tips e-support Return on Investment Multi-Channel 52

Amity

FEBRUARY 24, 2016

Issue 77 - Customer Success Articles that are Certified Classics (Part 3). How do we decide which articles are Customer Success Classics? Well, to become certified classic, an article must be written well, easy to read, and most importantly, feature great content. Get your free Customer Success Hero shirt!

Customer Success 48

Customer Success Return on Investment Customer Journeys ROI 48

CSM Magazine

OCTOBER 10, 2023

So creating customized payment solutions tailored to their needs is becoming the key advantage for businesses wanting to stand out from the crowd. In this article, we’ll look at how these specialized payment systems are transforming the payment processing world. That’s the power of customization.

ROI 59

ROI Financial Return on Investment e-support 59

NobelBiz

MARCH 23, 2022

Running a successful contact center means you’re responsible for keeping customers happy and your agents performing effectively so that your company may thrive. And generating an ROI on your contact center to increase your company’s bottom line is part of that growth strategy. How to determine the ROI for a Contact Center Solution?

Return on Investment 52

Return on Investment Contact Center ROI Measurement 52

CloudCherry

JANUARY 21, 2020

Gathering customer feedback is a mainstay in business. However, most companies have recognized that closed-ended surveys aren’t enough to gain powerful insights into the customer experience (CX). As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.”

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195